English as a Business Communication ToolOn-demand Distance Business EnglishTraining that combines eLearning,eWriting and Live Coaching
The History of goFLUENT English as a Business Communication Tool Founded in New York in 2000 by 26-year-old French entrepreneur and banker Christophe Ferrandou, goFLUENT was born from Christophe’s idea to find a flexible English training program adapted to his needs and to the industry in which he was working at the time. With the lack of such a provider, he built a solution for himself. He hired a trainer to give him lessons over the telephone, and set up a website to share his homework with his trainer and manage his training and progress. Recognizing the progress he was making, he decided that this training method would interest a wider audience and goFLUENT was therefore created. He chose the name goFLUENT as fluency was a critical aspect of the communication barrier he successfully overcame with the training program he set up. A few months after launching goFLUENT in the United States, goFLUENT began its international expansion, starting in Europe at the end of 2000 and reaching Asia in 2005. By 2010, goFLUENT was present in 10 countries in the Americas, Europe and Asia. In January 2010, NTT Communications, the world’s third largest telecom operator and 31st largest company (Fortune 500), acquired 29.7% of goFLUENT Group SA. A year later, Christophe Ferrandou was honored as one of “Europe’s top 10 e-Learning movers and shakers“ by e-Learning professionals.
Our vision Making your company more efficient and profitable when doing business globally RELIABLE COmmITEd pEOpLE A sTRONg RECOgNITION 10 years of success 560 employees and innovation Award-winning 20 nationalities 10 offices worldwide 60% of the world’s 10 countries 20 largest 2,000 corporate clients 220 in Asia, 140 in Europe, corporations 60 in the USA, 40 in Canada use goFLUENT’sEvery year, goFLUENT helps over solutions60,000 business executives in more As a key player in the education industry,than 2,000 international corporations one of our central goals at goFLUENT isto make their companies more to make the world a better place byefficient and profitable in doing improving communication.business globally and managingintercultural situations. The standards of our recruitment process are extremely high, and many important factors are considered when hiring for our training and corporate teams. From our New York office, where it all started, to our offices in Geneva, Moscow, and Tokyo, we are proud to have dedicated, talented employees.
English as a Business Communication ToolOur Vision of English LearningEffective English language acquisition is based on the combinationof 4 key elements supported by the latest technology. 1 LIVE COACHINg 2 CONTENT Authentic Native speakers Relevant Business background Customized Blended learning Business-oriented High quality Updated dailyNative speakers Business-oriented contentAt goFLUENT, we strongly believe that As our clients are business professionals, it is our priority toconversing with a native speaker is the best provide them with relevant, business-oriented content. Theway to learn to communicate effectively in video and article resources found on goFLUENT’s eLearningany language. Therefore, our blended platform are taken from real-world situations, making thesolution that combines eLearning with our information immediately applicable to the workplace.live coaching by telephone is the most Our resources are also individualized according to level andefficient form of distance English training. topic, because every learner has specific needs and goals. Finally, learners are updated daily to keep them motivated, and new content is on the cutting edge of current events and technology.
5 4 mETHOd The best teaching method In just over 10 years, goFLUENT has designed the most efficient distance English training method, with the support of two very highly recognized experts in English training: Dr. Charles Browne and Anya Leonardia. The goFLUENT Method is based on 5 core elements (Input, Output, Vocabulary, Andragogy/ Emotional Intelligence and Social Learning) that are integrated throughout the individualized learning path of each learner. dr. Charles Browne, goFLUENT Senior Academic Advisor Dr. Charles Browne is a Professor of Applied Linguistics and head of the English teacher training program at Meiji Gakuin University in Japan. He is well-respected and widely-published expert on English education in Asia with over 25 years 3 TECHNOLOgY experience. He is also a specialist in CALL (Computer-Assisted Language Learning) and Second Language Vocabulary Acquisition and has helped Individualization guide the development of many language learning Flexibility applications for mobile devices and PCs. Anytime Anywhere Seamless Anya Leonardia goFLUENT Director of Learning & ResourcesA strong technology support Anya Leonardia is an educational psychologistThanks to the most advanced technology and specializing in the interplay of cognitive andindividualized learning paths, goFLUENT’s affective learning. Her research has includeddistance-training solution delivers fantastic studies on the failure to learn, motivation in adultresults along with very high satisfaction rates. learning, and teacher responses to difficulties ingoFLUENT gives the utmost flexibility to the learning process.learners by enabling them to participate in She is a former university instructor of EducationalEnglish training that can be taken anytime, Psychology and has worked in the field ofanywhere. education and instructional materials development for over ten years.
English as a Business Communication ToolgoFLUENT solutionsOur Products and Services for LearnerseLEARNINg 600+ Business English videos and articles 250+ business modules (How To guides for work scenarios) Extensive grammar and vocabulary modules The only eLearning solution that contains up-to-date, relevant Business English content. goFLUENT’s eLearning solution was designed to meet the needs of Human Resources Directors who are looking for a comprehensive, integrated solution that can be deployed worldwide to large numbers of employees of different English levels and native languages. The online platform is centered around authentic Business English content that are relevant to the learners’ jobs and will increase their overall efficiency and fluency when communicating in English at the workplace.
7eWRITINg Learner sendsLearner sends a short message a short message to a coachto a coachFeedback and correctionsfrom coach within 48 hours Feedback and correctionsCoach suggests training from coach within 48 hoursresources Learner uses resources on theLearner uses resources eLearning Coach suggestson the eLearning platform platform training resources goFLUENT’s eWriting is the perfect solution for companies whose employees are required to communicate in written English. The approach is personalized, the product is easy to use, and the skills are immediately applicable in the learners’ professional environments.TELEpHONE24 hours a day, 7 days a weekScheduling up to 30 minutes before lesson400 trainers in the USA, Canada and the PhilippinesExtensive Lesson Report Conversation with a native English speaker is an essential component of the language learning process. goFLUENT’s telephone lessons are completely personalized according to each learner’s level and goals, ensuring the most efficient and effective lesson possible. Trainers available from 7 am until midnight Free cancellation up to 6 hours before lesson Scheduling possible up to 30 minutes before lesson 400 trainers in the USA, Canada and the Philippines Extensive Lesson Report, complete with suggested resources for further training, sent after each lesson
Blended Learning English as a Business English as a BusinessCombining different training approaches to create the most efficient Communication Tool Communication Tooland relevant learning experience goFLUENT BLENdEd KEY BENEFITs AppROACH Using one provider with a platform shared betweengoFLUENT has always put the trainer/learner relationship at the learners and their trainers ensures that learnersthe center of its learning strategy. The goFLUENT eLearning will receive consistent, logical and structuredsolution was therefore designed to be fully integrated in training. The content and training method remainthis relationship. Trainers make use of the eLearning solution consistent even if learners combine independentwhen working with their learners, and learners have no limit time on the portal, live coaching via telephone, andin terms of autonomy and individualized learning path. written communication coaching. They can go atgoFLUENT has designed a fully blended and integrated their own pace according to their own level, butlearning program that combines self-paced learning with there is always a native English-speaking trainerLive Coaching via telephone and Written Communication giving feedback and direction.Coaching (eWriting). This integration is also a key benefit for the L&D managers who can work with a single provider, locally or globally, allowing them to have consistent monitoring and reporting. LEARNING P RATE OR ORPO TA L C ONE PH ELE T CONTENT One Portal One Methodology ASSE SSMENT eLEARNING SSMENT METHOD One Content ASSE One Provider CO N E N T T One Reporting eW RIT IN G CO AL RP O RATE L ORT E AR NIN G P
9 goFLUENT Key success Factors THE goFLUENT mETHOd pRINCIpLEs The goFLUENT method is anchored on the following important conceptsLanguage input (extensive, intensive, and analyzed) – The learner must be related to language training:appropriately exposed to the target language, and must focus on what iscomprehensible and potentially useful to him. LANGUAGE INPUTLanguage output (extensive, intensive, and analyzed) – Training must includethe direct and immediate application of new learning. Regular use of the LANGUAGE OUTPUTtarget language increases the learner’s motivation and confidence, andstrengthens his memory of its words and structures. VOCABULARYVocabulary – Without the necessary words, a learner cannot understand orcommunicate in the target language, even if he masters its grammatical rules. ANDRAGOGY and EMOTIONAL INTELLIGENCEAndragogy and emotional intelligence in learning – Adult learners learnbest when they are given the right level of challenge and difficulty – not more, SOCIAL LEARNINGnot less. QUALITY ExECUTION Trainers Account managers Content Learning consultants Technology HR Portal Learning design Global presenceQuality is in the DNA of goFLUENT. This standard starts with the Thanks to our global teams of Account Managers,recruitment of employees and trainers with a reputation for excellence in Learning Consultants and Customer Serviceall that they do – people who can successfully take on the responsibility of Managers, along with our strong back office teamsproviding our clients with the most efficient and effective distance and technologies, our clients’ experience, from theEnglish training on the market. training to account management, is seamless andAt goFLUENT, we are extremely proud of the amazing team of hassle-free. In a survey conducted in 2010, 100%experienced English trainers in our three offices in North America and our of the HR Managers interviewed were satisfiedtwo offices in the Philippines. All of our trainers participate in an ongoing, or very satisfied with goFLUENT and almost 90%comprehensive training program based on the goFLUENT Method. said that they had been contacted by their accountWhether during their initial training program, their certification or their manager at least once in the past three months.training sessions, the focus is always on the quality of the training theydeliver and the relevance of the training content to the learner.
The Benefits of a global partnerEnglish as a Business Communication Tool EFFICIENT sEAmLEss Global reach On-demand and mobile learning Blended learning Local and ultilingual support Business English Fully integratedBy blending live coaching with self-paced goFLUENT’s solutions are accessible online with any kindlearning, goFLUENT has designed the most of browser, without any software installation. This pure SaaS/efficient English learning method. on-demand solution allows our clients to deploy our traininggoFLUENT’s focus on Business English as well programs very easily, anywhere. Our local support, availableas its ability to reach learners worldwide worldwide, is an important service we offer to our clients as wemakes our learning programs efficient for the can assist and support local HR teams.companies, as well as the learners. As all of the goFLUENT training solutions are integrated on the same platform, our clients can seamlessly deploy our blended programs, including eLearning, Written Communication Coaching, and Live Coaching by Telephone, worldwide.
11 goFLUENT’s WORLdWIdE LOCATIONs OFFICES REGIONAL HEADQUARTERS COsT sAVINgs mEAsUREmENT One vendor worldwide HR Portal Distance Training ROI Global ROI monitoring Proven methodology Measurable learner progressThe fantastic innovation of blended learning The competitive global business environment makes it importantin the language training market allows for companies to be able to measure the return on the investmentcompanies to implement a complete, they are making from any training, including English training.efficient English training solution, goFLUENT’s HR Portal allow our clients to measure, in real time,worldwide, within a matter of days, globally and locally, the English levels of their employees, as wellthrough one vendor with one contact as their attendance, completion rates, satisfaction, and the like.point. With goFLUENT, it’s actually possible to measure the ROI of English Training.
success stories English as a Business Communication Tool 5,000 satisfied customers“goFLUENT is effective, efficient, “goFLUENT really is a perfect program.innovative, but most of all, it is a very In my 20-year career I have never seengood partner for us.“ something so nice, so exciting, and so Carla Costa, powerful.” Global Learning and Development, Aline Estevant, Europe and South America for Eli Lilly Vice President of Human Resources for O-I Europe
13“We chose goFLUENT because of its specialized solution. “I saw a great improvement in the EnglishIt corresponds perfectly to the needs of our employees level of our employees thanks to goFLUENT.”who need to travel for their jobs.“ Hélène Fontana, Annabelle Corre, Human Resources Director Human Resources Director”The phone training is a great way to improve English as “ We continue to use goFLUENT and offerit is flexible in scheduling classes and there is highly both eLearning and Telephone lessons andpersonalized content…” this program continues to be a success!“ Doris Bisaro, David Avallone, Training Manager Training Specialist162,000 employees, Lexmark International, Inc. Sanofi-Aventis is a THK-BP is the third largestwith 10,200 branches made $4 billion in revenue in diversified global oil company in Russia andin 22 countries. 2010. Its products are sold healthcare leader with is among the top 10 in more than 170 countries. 100,000 employees in private oil companies ingoFLUENT’s services more than 100 countries. the world by productionare available to goFLUENT’s services are volume.employees in the used by employees in more goFLUENT offers22 countries where than 15 countries, thanks to flexibility to their busy goFLUENT’s training isUnicredit operates. the goFLUENT method which employees. available to learners all combines a global contract over Russia. Even in3,000+ employees have 3,000+ sanofi-Aventis with a local reach. remote oil facilities.been enrolled in goFLUENT’s employees have beenEnglish training. 200+ employees are enrolled enrolled in goFLUENT‘s 200+ employees have in goFLUENT’s English training English Training over the been enrolled in goFLUENT’s in more than 15 countries. past 3 years. English Training.
pROVEN sUCCEss pER INdUsTRY English as a Business Communication Tool Food & Beverage Banking / Insurance Danone Kraft Foods Allianz Chartis Cadbury McDonald’s AXA Generali Coca-Cola Starbucks Banco Santander HSBC HJ Heinz Lactalis BNP Paribas Unicredit ING Direct Natixis Energy Areva Exxon Mobil Chevron Gazprom Automobile EDF Saipem / ENI Johnson Controls Volkswagen E.ON TNK BP Michelin Delphi Siemens Magneti Marelli Valeo Technology Hewlett-Packard Quest Healthcare / Pharma Lexmark SAP Pitney Bowes Salesforce Abbott Sanofi GSK Astrazeneca IPSEN Johnson & Johnson Teva Aeronautics Lilly Allergan Merck Unilever EADS Safran Pfizer Novo Nordisk Lufthansa Thales MBDA Agusta Other industries Telecommunications Alcoa PPG Industries Alstom Saint-Gobain Alcatel Lucent NTT Cartier SEBBouygues Telecom Orange KPMG Unicef Deutsch Telekom Telecom Italia Owens Illinois Walt Disney