Mobile Applications - Education   Bringing your brand to your audience’s fingertips
Mobile Industry Overview
Size and Scope of Mobile>  6.6 Billion people on the   planet>  Over 4.6 Billion people with   mobile devices (70%)>  1.1 ...
Mobile Adoption   Mobile is the most popular and most rapidly adopted technology in the world with an         estimated 4....
Smartphone Capabilities>  Mobile phones with PC-like functionality and    advanced features (E-mail, Internet, cameras,   ...
Smartphone Sales Worldwide            Smartphone sales are rising, even in a global recession.                            ...
The 7th Medium                                      Source: Tomi Ahonen	> Mobile for the Education Industry               ...
Mobile’s Unique Benefits>  Always on>  Always within reach (10 ft)>  Engaging - Android &   iPhone users spend   80 min/da...
Robust Analytics> Mobile for the Education Industry      9
U.S. Platform Market                                      Source: Gartner August 2010	> Mobile for the Education Industry ...
There’s an App for That
There’s an App for That>  What is an app?>  iPhone and Android users spend 80 minutes     per day on apps and download 9 a...
Mobile Apps By Platform>  iPhone App Store:                                                 ~225,000+ apps>  Android Store...
Free vs. Paid                  Proportional Free vs. Paid (US, May 2010)     Apple App Store - iPad           23%         ...
Per Month Downloads         15                                                12.1                                        ...
What Students are Using>  Study Help>  Staying Current>  Classifieds>  Shopping Deals>  Local Guides>  Social>  Reference>...
Top Mobile Trends
Native Apps vs. Web Apps     Native Apps                        Web Apps>  Rich design                        >  Good desi...
The Rise of Web Apps                                      Source: Taptu April 2010	> Mobile for the Education Industry    ...
Location as a Platform>  Mobile check-in’s>  “Where you are” will    help provide value, like    “Who you know” does    on...
Sensors & Barcode Readers>  Red Laser>  QR Codes      §  Smart Tags      §  Self-guided tour>  Sensors      §  Coupons ...
Augmented Reality>  Combining the computer world with the real world>  Layar browser> Mobile for the Education Industry   ...
What Others Are Doing
Ohio State University> Mobile for the Education Industry     24
University of Virginia> Mobile for the Education Industry       25
University of Georgia> Mobile for the Education Industry     26
College of Saint Rose> Mobile for the Education Industry    27
College of Charleston> Mobile for the Education Industry    28
How Will YouHarness Mobile?
Optimize Your Web Site!> Mobile for the Education Industry   30
Mobile Plugins>  Datatel Mobile   §  Courses   §  Directories   §  Friends   §  Notifications   §  News> Mobile for t...
Mobile Plugins>  Intelliresponse    §  “One right answer”> Mobile for the Education Industry       32
Mobile Plugins>  Blackboard Mobile Learn   §  Announcements   §  Discussions   §  Grades   §  Roster   §  Blogs> Mobi...
More Mobile Plugins> Mobile for the Education Industry    34
Keys to Success>  Do not recycle what others have done>  Focus on the need of your customer>  Figure out how a mobile expe...
Possible Features>    Campus Map"                      >  Application Status Check">    Directory"                       >...
How will you implement?> Mobile for the Education Industry   37
Thank YouFor more information, contactJim Ellis jellis@signalinc.com        910-509-0710
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Mobile 101 For the Education Industry

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This is a presentation I delivered to a group of university marketers at a 2010 conference. Some stats are a little dated, but still some good concepts.

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Mobile 101 For the Education Industry

  1. 1. Mobile Applications - Education Bringing your brand to your audience’s fingertips
  2. 2. Mobile Industry Overview
  3. 3. Size and Scope of Mobile>  6.6 Billion people on the planet>  Over 4.6 Billion people with mobile devices (70%)>  1.1 Billion have access to web via computers>  Surprising, 1.6 Billion have access to web via mobile> Mobile for the Education Industry 3
  4. 4. Mobile Adoption Mobile is the most popular and most rapidly adopted technology in the world with an estimated 4.6 billion subscribers, about 70% of the world’s population. Source: ITU World Telecommunication/ICT Indicators Database. *Estimates> Mobile for the Education Industry 4
  5. 5. Smartphone Capabilities>  Mobile phones with PC-like functionality and advanced features (E-mail, Internet, cameras, GPS, Wi-Fi, etc.)>  Run a complete operating system with a standardized interface>  Offer a platform that allows developers to create custom applications> Mobile for the Education Industry 5
  6. 6. Smartphone Sales Worldwide Smartphone sales are rising, even in a global recession. Source: Gartner as cited by MediaPost, August 31, 2009 > Mobile for the Education Industry 6
  7. 7. The 7th Medium Source: Tomi Ahonen > Mobile for the Education Industry 7
  8. 8. Mobile’s Unique Benefits>  Always on>  Always within reach (10 ft)>  Engaging - Android & iPhone users spend 80 min/day on apps>  Truly personal> Mobile for the Education Industry 8
  9. 9. Robust Analytics> Mobile for the Education Industry 9
  10. 10. U.S. Platform Market Source: Gartner August 2010 > Mobile for the Education Industry 10
  11. 11. There’s an App for That
  12. 12. There’s an App for That>  What is an app?>  iPhone and Android users spend 80 minutes per day on apps and download 9 apps/mo.>  Average iPhone user has 37 apps>  Average Android user has 22 apps>  Average Blackberry user has 10 apps>  The web is dead?> Mobile for the Education Industry 12
  13. 13. Mobile Apps By Platform>  iPhone App Store: ~225,000+ apps>  Android Store: ~70,000 apps>  Blackberry App World: ~7,200 apps>  Nokia Ovi: ~13,000 apps>  Windows Marketplace: ~1,000 apps>  Palm app Catalog: ~1,500 apps Source: May 17, 2010 - http://www.distimo.com/appstores > Mobile for the Education Industry 13
  14. 14. Free vs. Paid Proportional Free vs. Paid (US, May 2010) Apple App Store - iPad 23% 80% Apple App Store - iPhone 28% 73% Apple App Store - Universal 28% 75% BlackBerry App World 26% 75% Google Android Market 57% 43% Nokia Ovi Store 26% 75% Palm App Catalog 34% 66% Windows Marketplace 22% 79% 0% 25% 50% 75% 100% Source: Distimo May 2010 Free Apps Paid Apps> Mobile for the Education Industry 14
  15. 15. Per Month Downloads 15 12.1 1.6 10 8.8 8.7 1.8 1.1 5.7 10.5 0.6 5 Paid Apps 5.1 Free Apps 7.0 7.6 0 iPhone iPod touch Android Web OS Survey based on 963 respondents in February 2010. Visit http://metrics.admob.com for more details > Mobile for the Education Industry 15
  16. 16. What Students are Using>  Study Help>  Staying Current>  Classifieds>  Shopping Deals>  Local Guides>  Social>  Reference>  Health>  Organization> Mobile for the Education Industry 16
  17. 17. Top Mobile Trends
  18. 18. Native Apps vs. Web Apps Native Apps Web Apps>  Rich design >  Good design>  Can use all device >  Can use some of device features features>  Best experience >  Must be connected to>  Distribute on app stores the Internet>  You can charge fee >  Deploy across multiple>  Developing for multiple platforms platforms is costly> Mobile for the Education Industry 18
  19. 19. The Rise of Web Apps Source: Taptu April 2010 > Mobile for the Education Industry 19
  20. 20. Location as a Platform>  Mobile check-in’s>  “Where you are” will help provide value, like “Who you know” does on Facebook. §  News feeds §  Events §  Advertising> Mobile for the Education Industry 20
  21. 21. Sensors & Barcode Readers>  Red Laser>  QR Codes §  Smart Tags §  Self-guided tour>  Sensors §  Coupons §  Product locator §  Traffic Alerts> Mobile for the Education Industry 21
  22. 22. Augmented Reality>  Combining the computer world with the real world>  Layar browser> Mobile for the Education Industry 22
  23. 23. What Others Are Doing
  24. 24. Ohio State University> Mobile for the Education Industry 24
  25. 25. University of Virginia> Mobile for the Education Industry 25
  26. 26. University of Georgia> Mobile for the Education Industry 26
  27. 27. College of Saint Rose> Mobile for the Education Industry 27
  28. 28. College of Charleston> Mobile for the Education Industry 28
  29. 29. How Will YouHarness Mobile?
  30. 30. Optimize Your Web Site!> Mobile for the Education Industry 30
  31. 31. Mobile Plugins>  Datatel Mobile §  Courses §  Directories §  Friends §  Notifications §  News> Mobile for the Education Industry 31
  32. 32. Mobile Plugins>  Intelliresponse §  “One right answer”> Mobile for the Education Industry 32
  33. 33. Mobile Plugins>  Blackboard Mobile Learn §  Announcements §  Discussions §  Grades §  Roster §  Blogs> Mobile for the Education Industry 33
  34. 34. More Mobile Plugins> Mobile for the Education Industry 34
  35. 35. Keys to Success>  Do not recycle what others have done>  Focus on the need of your customer>  Figure out how a mobile experience will add value to their lives>  Don’t trust reports - ask your users what they want>  Visit phone stores to do grass roots market research> Mobile for the Education Industry 35
  36. 36. Possible Features>  Campus Map" >  Application Status Check">  Directory" >  Transfer Equivalency">  News" >  Download University ringtones, ">  Events" >  Designed digital wallpaper ">  Photos" >  References">  Videos" >  Polls">  Social Media" >  Athletics">  Weather">  Transportation Schedules" >  How to Apply">  Dining Menus" >  Scholarship calculator">  Online Store" >  Landmarks">  Schedule a Tour" >  Augmented Reality">  Self-guided Tour" >  Event tickets> Mobile for the Education Industry 36
  37. 37. How will you implement?> Mobile for the Education Industry 37
  38. 38. Thank YouFor more information, contactJim Ellis jellis@signalinc.com 910-509-0710

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