Monetisation

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In September 2011 I presented the topic "Monetisation" at the Sydney Wordpress Meetup. The visual presentation is brief and it is worth watching the video of the presentation.

This presentation is not specifically wordpress orientated and a good introduction if you are starting and growing a content orientated website.

Sydney Wordpress Meetup
www.wpsydney.com.au

Presenter: Christopher Jones from Signale - Communication Design
www.signale.com

Published in: Technology, Business
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Monetisation

  1. 1. MONETI $ ATION WordPress Meetup 27.09.2011 from Christopher Jones
  2. 2. Turning this
  3. 3. Turning this Into this
  4. 4. Turning this Or this
  5. 5. How do you get it?
  6. 6. What is the (Business) Model? Core Business Content Site
  7. 7. What is the (Business) Model? Revenue via products and services (online and/or offline) Core Business Content Site
  8. 8. What is the (Business) Model? Monetisation of site traffic Core Business Content Site
  9. 9. What is the (Business) Model? Monetisation of site traffic Core Business Content Site And this is what we are looking at…
  10. 10. First Steps First You need Traffic!
  11. 11. Quality Perserverance Passion
  12. 13. 1. Google Adsense
  13. 14. 1. Google Adsense <ul><li>Pros </li></ul><ul><li>Great program to start with, even with little traffic </li></ul><ul><li>Context sensitive and Geotargeted </li></ul><ul><li>- Low maintenance </li></ul>
  14. 15. 1. Google Adsense <ul><li>Pros </li></ul><ul><li>Great program to start with, even with little traffic </li></ul><ul><li>Context sensitive and Geotargeted </li></ul><ul><li>- Low maintenance </li></ul><ul><li>Cons </li></ul><ul><li>Lower returns - google takes big a cut </li></ul><ul><li>Less control than other methods </li></ul><ul><li>Less revenue than other methods for a popular website </li></ul>
  15. 16. 1. Google Adsense Signup through adsense.google.com Use a wordpress plugin to include adsense eg. •  Best Google Adsense 4/5 stars 22,000 Downloads http://wordpress.org/extend/plugins/best-google-adsense/ •  Awesome Google Adsense 4/5 stars 17,000 Downloads http://wordpress.org/extend/plugins/awesome-google-adsense/ •  Ad Injection 4.5/5 stars 71,000 Downloads http://wordpress.org/extend/plugins/ad-injection/
  16. 17. 2. Banner Advertising
  17. 18. 2. Banner Advertising <ul><li>Pros </li></ul><ul><li>Complete controll over content </li></ul><ul><li>Best Returns </li></ul>
  18. 19. 2. Banner Advertising <ul><li>Pros </li></ul><ul><li>Complete controll over content </li></ul><ul><li>Best Returns </li></ul><ul><li>Cons </li></ul><ul><li>More work in aquisition/selling </li></ul><ul><li>More complex (formats, CTR‘s, CPM, compatibility) </li></ul>
  19. 20. 3. Affiliate Partnerships
  20. 21. 3. Affiliate Partnerships <ul><li>Pros </li></ul><ul><li>Relevant for visitors </li></ul><ul><li>Success based </li></ul><ul><li>Can lead to banner advertising </li></ul>
  21. 22. 3. Affiliate Partnerships <ul><li>Pros </li></ul><ul><li>Relevant for visitors </li></ul><ul><li>Success based </li></ul><ul><li>Can lead to banner advertising </li></ul><ul><li>Cons </li></ul><ul><li>Success based </li></ul><ul><li>Can be a more attractive alternative for advertisers than banner advertising </li></ul><ul><li>Reliance on technology and honesty of affiliate </li></ul>
  22. 23. 3. Affiliate Partnerships <ul><li>Direct Affiliates </li></ul><ul><li>Amazon Associates </li></ul><ul><li>Shop XYZ </li></ul><ul><li>Affiliate Networks </li></ul><ul><li>Affiliate Window </li></ul><ul><li>Affiliate Future </li></ul><ul><li>Clixgalore (Aus) </li></ul><ul><li>Viglinks </li></ul><ul><li>Skimlinks / Skimwords </li></ul>
  23. 24. Other methods Depends upon business model and can include: • Member Subscriptions • Paid Content •  Member Donations • Merchandise • Advertorials • Commission based promotions / partnerships •  And much much more…
  24. 25. So which great methods do you know?
  25. 26. Thank you Christopher Jones [email_address] www.signale.com Profile: linkedin Profile: xing image credits: Photo: money by Michael Scott | scottphotographics.com Photo: laptop by ichibod (http://www.flickr.com/photos/ichibod/) Photo: coins by chubbyhomer (http://www.flickr.com/photos/8695844@N03/) Photo: switch by Andrew Huff(http://www.flickr.com/photos/deadhorse/)

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