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Text messaging is a potent and immediate form of communicating with customers, and one of the most eﬀective tools marketers can use to get their message through, with an estimated 90% of customers reading their text messages within 3 minutes of receipt.1 Text messages are limited to 160 characters, and you think that wouldn’t leave much room for mistakes. But think again: text marketing’s inherent brevity makes it more prone to error, as senders mistakenly omit important details. As phrases, links and oﬀers are shortened in the interest of space, mistakes occur.
Avoid sending text messages with critical errors and use our handy text message pre-ﬂight checklist before sending your next campaign.