Before You Send: Your Text Pre-Flight ChecklistText messaging is a potent and immediate form of communicating with custome...
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Text Message Marketing Pre-Flight Checklist

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Text messaging is a potent and immediate form of communicating with customers, and one of the most effective tools marketers can use to get their message through, with an estimated 90% of customers reading their text messages within 3 minutes of receipt.1 Text messages are limited to 160 characters, and you think that wouldn’t leave much room for mistakes. But think again: text marketing’s inherent brevity makes it more prone to error, as senders mistakenly omit important details. As phrases, links and offers are shortened in the interest of space, mistakes occur.

Avoid sending text messages with critical errors and use our handy text message pre-flight checklist before sending your next campaign.

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Text Message Marketing Pre-Flight Checklist

  1. 1. Before You Send: Your Text Pre-Flight ChecklistText messaging is a potent and immediate form of communicating with customers, and one of themost effective tools marketers can use to get their message through, with an estimated 90% ofcustomers reading their text messages within 3 minutes of receipt.1 Text messages are limited to160 characters, and you think that wouldn’t leave much room for mistakes. But think again: textmarketing’s inherent brevity makes it more prone to error, as senders mistakenly omit importantdetails. As phrases, links and offers are shortened in the interest of space, mistakes occur.Avoid sending text messages with critical errors and use our handy text message pre-flight checklistbefore sending your next campaign. Before sending your text, check that... Your company name is included in the body of your message Your message contains a relevant call to action Your message does not exceed 160 characters You’ve checked for spelling and grammar mistakes Any words you’ve abbreviated in the interest of space still make sense and don’t have unintended alternate meanings You’re promoting how to opt-out. CTIA mandates each SMS message you send contains clear opt-out instructions. You can’t go wrong with “Reply STOP to opt-out.” At 21 characters, it’s short and sweet. If you’re sending people to a landing page... Any shortened URLs are redirecting correctly Outbound links land on mobile-optimized content If you’re using offers... You’ve correctly inserted coupon codes or offer links Any offers have an expiration date You’ve included redemption information (e.g. “show to cashier.”) You’ve included information for point of sale staff on how to redeem if necessary For more resources, check out: http://www.SignalHQ.com 1 Source: http://designtaxi.com/news/31968/Conversational-Advertising-Emergent-Trend-in-Mobile-Advertising/

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