10 elements of an optimized landing page

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10 elements of an optimized landing page

  1. 1. Presented by:
  2. 2. Landing pages are an invaluable part of yourwebsite and overall marketing strategy. They arethe pages that your website visitors will convertinto leads. Landing pages are only part of a largerprocess of converting leads and moving themdown the sales funnel.
  3. 3. Before you create a landing page, you must firstcreate a valuable offer to give away in the landingpage.•eBooks•Whitepapers•Webinars•Toolkits•How-toManuals•FAQs•Checklists
  4. 4. Clearly and succinctly answer the question,“what’s in it for me?Bold themain valuepoint
  5. 5. ConsistentCopyTwo Jobs of the Header• Clearly explain offer• Consistent with call-to-actionConsistentCopy
  6. 6. Break up textMake points easy to understand3-5 points explaining what the visitor will get
  7. 7. Short is usually betterGenerally <7 fieldsOnly get info to help sales teamqualify/follow up with lead(Note: This form has 8 fieldsbecause it is a more niche ebookdesigned for a very specificpersona. We needed moreinformation to qualify thisvisitor)
  8. 8. 95% of thecontentand formare abovethe fold.
  9. 9. Completing the form is the only action the visitorcan take.There’snowhereto go!
  10. 10. Cover of the eBook or whitepaperFirst slide of the webinarExcerpt from the toolkitScreenshot of free trial
  11. 11. Show co-worker page for 5 secondsAsk what the offer is, what the value is, andwhat they need to do to get offerIf they can answer those questions, it’sapproved
  12. 12. Redirected after filling out the formHave link to offer (if applicable)Reconvert on another offer
  13. 13. Duplicate a landing pageChange one element at a timeTrack differences in effectivenessSee awesome results

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