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As the marketplace moves from bricks and mortar to clicks and enter space, more and more businesses feel the need to be online. One of the most lucrative businesses in this space is Online Retail. To take the full advantage of this opportunity, a strategic structured plan that covers every element of ecommerce. Sigma Infosolutions leveraged its expertise on Grails and web technologies to develop the application along with its web engine. Built on Grails, the application extends numerous customization capabilities to admin with analytical front-end.