Analyse Your Brand's Social Media Performance


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Analyse Your Brand's Social Media Performance

  1. 1. Analyse Your BrandsSocial Media
  2. 2. The Client offers business analytical services and transform it intomeaningful information. The company specializes in delivering high qualityresults into mission-relevant, daily-decision environments across a numberof industries and problem areas. Headquartered in NorthAmerica, it servicesa host of international clients online.The ClientThe Client envisioned a versatile, dynamic and an interactive applicationwhich is an integrated mobile and web based application engine. Socialmedia marketers who plan to increase their social media ad spending areconsulting global research agencies for social media analytics and consumer-brand behavior. According to study 90% of consumers trust peerrecommendations over business ads online. Client leverages this notion toenable users to query their trusted networks in order to receive feedbackthat is both truly valuable and unique to them.The application is an automated reporting engine which allows the businessusers to monitor, analyze and manage, forecast and report the performanceof various high-level business objectives considering social media adspending. The application extends numerous customization capabilities toBusiness users with Analyzer tools for additional analysis and visualization,dashboards etc.Further it aims to help local, retail and other businesses in an area withanalytics reports on the rating, preferences of their real customers and helpthem improve businesses objectives.Business Casesales@sigmainfo.netSuccesses“40% cost savingson functionalitydevelopmentExecutive SummaryClient have conceptualized an integratedmobile and web based application thatallows users to request feedback onproducts or services by leveraging theirexisting social networks. It aims to addsome value to individual users by allowingthem a platform to exchange usefulinputs, comments, suggestions andfeedback on a particular product/servicewithin a specific location.Mobile application projects are extremely dynamic & demanding; with achange in project scope brings its own challenge in terms of the technicalcomplexities. There were slight tweaking needed in terms of making theanalytics algorithm to work according to the Client’s expectation which isnot usually the general way preferred, but we could do it.
  3. 3. Technology iOSBusiness Benefits Monthly technical availability ismore than 98% An empowered solution to optimizeprocesses across the retail supplychain 40% cost savings on functionalitydevelopment Complete set of data, functioningalarms in real-time Ongoing operating costs at or betterthan budget Low system Overhead and lowersupport costsSolutionSigma Infosolutions’ Mobile Engineering Team successfully compiled the architecturerequired for the project which was then used by all other different teams working onthe project.Key Modules Developedo Get Review: Request reviews on a product or service in a particular locationo Send Reviews: Respond to reviewso Recent Reviews: List of recent reviews receivedo The Admin panell will show reviews posted by the user will appear on Facebookand Twitter wall along with Client’s logo. The responses, comments received throughClients social network will appear in the My Reviews section irrespective of theNetwork (Facebook, Twitter) it is postedo The web-application site will have features to collect comments, feedback andratings from the reviews received for a particular post to analyse consumer behavioro The application will have features for signup and update account relatedinformation. The users would be able to edit and manage account related informationthrough the site. (Also signup using existing Facebook, Twitter account credentialsshould be enabled.)o The details related to a Product/ Service (Brand, Ratings, Descriptions, Numberof posts etc.) in a post will be utilized for analytical purposesSome other set ofAPI componentso Geo Location (Google)o Service/Product Reviews: (Google or Yelp)o Social Network Interaction (Facebook, Twitter, Linkedin, etc.)www.sigmainfo.netNext PhaseThe next phase includes creating morecustom reports and connecting othersocial networking website
  4. 4. Built a frictionless process for Social Media Monitoring and AnalysisAbout Sigma Infosolutions“ Sigma Group, an Indian conglomerate has more than 4 decades of experience in Mining, Chemicals Manufacturing & Export,Handicrafts Manufacturing & Exports, and Software Development Sigma Infosolutions is a TUV certified ISO 9001:2008 and 27001:2005 company Headquartered in US with development center in India Some of our esteemed customers include Airtel, Zyme Solutions, Yodlee, Celerity Consulting, Resolution Economics, BirlaGlobal Asset Finance, Fosroc Chemicals, Surgery Planet etc. Sigma Infosolutions’ services comprises of application development, application management, IT Consulting, Offshore testing,and Website and Portal DevelopmentSigma Infosolutions, Sigma Towers, #66/A, 13th Cross6th Main, JP Nagar, 3rd Phase, Bangalore- 560078Telephone: +91-80-40865100Sigma Infosolutions, 2082 Michelson Dr.Suite 100, Irvine, CA 92612Telephone: +1-714-717-1826Fax: +1-866-405-6750, Toll Free: 1-888-861-7360Website: www.sigmainfo.netE-mail: sales@sigmainfo.netToll Free: 1-888-861-7360