25 year old printing company slashes sales and sales support cost


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Case study on implementation of a web based order management solution for a B2B printing company and how it drastically cuts down its sales and sales support cost.

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25 year old printing company slashes sales and sales support cost

  1. 1. Increased Bottomline through a Comprehensive Online B2B Print Order Management System for a leading Producer of Marketing and Communication Material
  2. 2. Executive Summary The ClientAs one of the forerunners of the The client is proficient in manufacturing and delivery of marketing andprinting industry, the client has over communication material across various non-profit and businesstwo and a half decades of experience organizations. Located in Virginia, the company accommodates the state-of-in developing large marketing and the-art paraphernalia required to produce all such documentation. Theycommunication material for non- have the expertise to design, print, and mail collateral from a single locationprofit and business organizations. In to multiple destinations. They are a team of technology savvy professionalsthis industry success is dependent on who have the ability to exploit technology and deliver end-to-end support tomany stakeholders in the value chain, their customers while maintaining a quick turnaround time.like designers, printers, distributors,etc. It is therefore imperative to Business Casemaintain collaboration across allthese players and ensure on-time Customers approach the client with large orders and expect them to deliverdelivery of the end product without within a short period of time. To meet such tight deadlines is alwayscompromising on quality. The client demanding. A typical order includes designing, producing of a variety of marketing communication material like flyers, brochures, binder materials,partnered with Sigma Infosolutions to etc., and mailing them to multiple locations. This requires immaculate co-develop a comprehensive online ordination and administration of all the components involved in theportal that could address the entire lifecycle. Inaccuracy in handling this process could result in monetary as welllifecycle of an order right from as repute losses. Moreover customers expect to be updated about thebooking to delivery and thus help progress of their orders regularly. With a large number of orders beingachieve better sales and reduce the processed simultaneously it was challenging for the client to manage theseexpenses incurred on sales support. demands using conventional order management processes. Meeting order deadlines depended on shipping corporations, coastal regulations, and regulatory compliance of each country and region. It was therefore imperative to have a collaborative alliance with these carriers. Another major concern for the client was to ensure safe transaction of money. The client therefore approached Sigma Infosolutions to develop a one stop online portal which could help them improve order management and reduce overheads. Challenges“ Increased profitability with over 5% saving The clients success rate largely depended on the performance of different processes in the lifecycle. It was therefore necessary that they had a mechanism which could keep track of all these process and maintain in order cost interactivity with the associated stakeholders. To understand the complexity and interdependence of each of these processes; and incorporating them into a single system was a challenge. Also orders had to be shipped to more than one destination. Since the shipment was handled by third party carriers, integrating such a tracking functionality into the portal was also challenging. sales@sigmainfo.net
  3. 3. Solution TechnologySigma Infosolutions designed and developed an online portal which l J2EEincorporated and addressed all the order management challenges of the l Strutsclient. This application segregated different segments of the clientsfunctions like product management, category management, and user l Javamanagement to help optimize each of these functions. This portal enabled l Hibernateusers to buy using a shopping cart for easier shopping experience. Customerscould upload their files, request a quotation, and place an order with just l Springfew clicks. Depending on the organization and the size of the order, the l Tomcatplaced orders could be further approved or denied by approvers in the sameorganization. Once an order was received, the administrator could accept or l My SQLreject the order. The customers could also view their order and recall recordsof previous purchases and payments.The portal also had a unique co-branding feature which allowed the user tocustomize the appearance and feel of the portal by including company logosor images. The application helped the client to create a collaborativeinformation portal that was integrated with APIs from various carriers likeUPS®, so as to give them real time information about cargo shipment and Business Benefitsdelivery timelines. Eventually this helped them to reduce overheads and This order management portal helped theensured best on-time delivery. customer to improve its customer serviceThis application had the ability to compute prices of placed orders and through better order management whichshipment charges. It also provided integration with SSL applications and gave it a competitive edge over otherpayment gateways which ensured safe transaction of money. The application similar online portals and thus improvedwould generate reports related to orders and delivery and even generated customer loyalty.email alerts regarding the status of the order. Following are some of the major advantages that the portal provided: l Higher sales achieved by utilizing the up sale pricing engine incorporated in the software l Over 5 % savings in order cost l Well organized management of orders which reduced turnaround time l Transparency for the customers to track the progress of their orderswww.sigmainfo.net
  4. 4. “ Built a competitive advantage and enhanced customer serviceAbout Sigma Infosolutionsl Sigma Group, an Indian conglomerate has more than 4 decades of experience in Mining, Chemicals Manufacturing & Export, Handicrafts Manufacturing & Exports, and Software Developmentl Sigma Infosolutions is a TUV certified ISO 9001:2008 companyl Headquartered in US with development center in Indial Some of our esteemed customers include Airtel, Zyme Solutions, Yodlee, Celerity Consulting, Resolution Economics, Birla Global Asset Finance, Fosroc Chemicals, Surgery Planet etc.l Sigma Infosolutions’ services comprises of application development, application management, IT Consulting, Offshore testing, and Website and Portal DevelopmentSigma Infosolutions, 2082 Michelson Dr. Sigma Infosolutions, Sigma Towers, #66/A, 13th CrossSuite 100, Irvine, CA 92612 6th Main, JP Nagar, 3rd Phase, Bangalore- 560078Telephone: +1-714-717-1826 Telephone: +91-80-40865100Fax: +1-866-405-6750, Toll Free: 1-888-861-7360 Fax: +91-80-40865103