Social Media Plan Template

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Use this template when outlining objectives, strategies and specific tactics for your next social media campaign.

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Social Media Plan Template

  1. 1. Social Media Plan Template Objectives – What are we ultimately trying to accomplish? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Audiences – With whom are we building relationships (segment if possible)? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Messaging – If we are successful, what will our audiences know about us? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Strategies – What is our approach to accomplishing our specific objectives? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Tactics – What specific social media venues will we utilize and how? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Resources – How much time and effort will be required to accomplish our objectives? From whom? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Measurement – What specific metrics will we utilize to prove campaign success? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ www.teachtofishdigital.com | 480.389.5435 Copyright 2010. Teach to Fish Digital, LLC

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