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The Look Of Your New Facebook Fan Page


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The Facebook timeline has come to Fan Pages! Learn what you should do before the March 30, 2012 deadline. And grab tips on how to maximize your presence on this page ...and beyond.

Published in: Technology, Sports

The Look Of Your New Facebook Fan Page

  1. 1. The New Look of Your Facebook Fan Page
  2. 2. Let’s take it from the top.
  3. 3. The Cover Photo
  4. 4. Cover Photo Stats <ul><li>851x315 pixels (will be sized to fit) </li></ul><ul><li>DO : create major eye candy that represents your brand – without mentioning the brand or featuring a logo </li></ul><ul><li>DON’T: feature coupons, promotions, advertising, price or purchase information, contact info, or landing page-y calls to action (ex. “Like”). These are against Facebook’s new page rules. And don’t use a photo that doesn’t belong to you. </li></ul>
  5. 5. The Profile Picture
  6. 6. Profile Picture Stats <ul><li>When seen alongside the cover photo, the profile picture will appear as 180x180 pixels. Elsewhere (as seen later in the timeline and in your fans’ newsfeeds), the profile picture will be a much smaller 32x32 pixels. </li></ul><ul><li>Make the picture literally represent your brand – a logo or your face if you’re famous enough. </li></ul><ul><li>Facebook will default your current page profile pic here if you don’t upload anything. </li></ul>
  7. 7. Views and Apps
  8. 8. Views and Apps Specs <ul><li>These take the place of the “tabs” on the left hand side of your old pages. </li></ul><ul><li>Up to four view/apps will appear on your page </li></ul><ul><li>The photo tab is the default first tab. You can customize the order of the other three. Make them ones people will be interested in. </li></ul><ul><li>Fans can see up to 8 more apps from a drop-down menu at the right hand side of the fourth view/app. (But maybe you don’t need that many apps – think about it.) </li></ul>
  9. 9. Pinned Post
  10. 10. Pinned Post Specs <ul><li>Similar to a “sticky post” on a blog – but time-bombed </li></ul><ul><li>A great way to highlight a nice visual, time-sensitive message, or highly engaged post </li></ul><ul><li>You can only pin one post at a time </li></ul><ul><li>You must change the pinned post 1x/week – or Facebook will unpin that post and put it back in the timeline </li></ul>
  11. 11. Starred Post
  12. 12. Starred Post Specs <ul><li>You can star as many posts as you’d like </li></ul><ul><li>These posts go the width of the page </li></ul><ul><li>Great to display posts with horizontal photos or long, meaningful fan comments </li></ul><ul><li>An aside: I’d rather call these “wide” or “long” posts. </li></ul>
  13. 13. Milestone Post
  14. 14. Milestone Specs <ul><li>Add as many as you’d like </li></ul><ul><li>Milestones should include a photo, date, and name/title </li></ul><ul><li>Photo takes up the width of the page, so think horizontal </li></ul>
  15. 15. Once you’ve fancified your page, smile. Then keep in mind …
  16. 16. … that this page is really geared toward first-time visitors.
  17. 17. After fans decide to like your page, nearly all their interaction with you will be through their news feed.
  18. 18. So might this also be a good time to give your news feed posts a whole new look?
  19. 20. Have more questions about Facebook? <ul><li>Ask away at the Sierra Tierra Marketing Facebook Fan Page: </li></ul><ul><li> </li></ul>
  20. 21. Photo Credits <ul><li>Lisa: courtesy of </li></ul><ul><li>Thumbs up: </li></ul>