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How To Run A Facebook Contest That Doesn't Fizzle

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From Geek Girl Tech Conference Cape Cod, May 2013

Published in: Education, Business, Technology
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How To Run A Facebook Contest That Doesn't Fizzle

  1. 1. HOW TO RUN AFACEBOOK CONTESTTHAT DOESN’T FIZZLE
  2. 2. THE ROAD AHEADPublicizeSet UpStrategizeWrap UpMeasureReplicate2@sierratierra
  3. 3. STRATEGIZE3@sierratierra
  4. 4. 4BusinessGoalBuild email listCollect marketfeedbackSpread brandawareness@sierratierra
  5. 5. 5Prize@sierratierra
  6. 6. 6@sierratierra
  7. 7. 7@sierratierra
  8. 8. SweepstakesPhoto ContestVideo ContestEssay Contest8Type ofcontest@sierratierra
  9. 9. BUSINESSESSweepstakesPhoto ContestVideo ContestEssay ContestENTRANTS9@sierratierra
  10. 10. SET UP10@sierratierra
  11. 11. 11@sierratierra
  12. 12. 12@sierratierra
  13. 13. Run a contest on your fan pageWall (homepage)Require entrants to like, share,or comment on your Wall postRequire entrants to post aphoto to your Wall13@sierratierra
  14. 14. 14@sierratierra
  15. 15. 15@sierratierra
  16. 16. 16@sierratierra
  17. 17. CODE-PHOBIC?ShortstackOfferpopWooboxTabsiteCODE-FRIENDLY?Static HTML17@sierratierra
  18. 18. PUBLICIZE18@sierratierra
  19. 19. Blog/WebsiteEmailFacebookOther social channels19@sierratierra
  20. 20. 20@sierratierra
  21. 21. WRAP UP21@sierratierra
  22. 22. At least one week before your contest ends:• Order the prize(s)• Remind your judge(s)• Share last call reminders• Draft notification templates22@sierratierra
  23. 23. After close of contest:• Notify winner (and other entrants)*• Announce winner• Incorporate fan-produced feedbackin posts/crosspromotion• Measure and report results*refer to Facebook guidelines23@sierratierra
  24. 24. MEASURE24@sierratierra
  25. 25. Key Metrics• Rate of entry• High entry days (organic, paid)• Relevant feedback• Email signups• Likes/unlikes/hides25@sierratierra
  26. 26. REPLICATE26@sierratierra
  27. 27. Best practices for all social marketing• Connect your activities to a strategic goal• Consider your fans’ perspective• Measure and revise accordingly27@sierratierra
  28. 28. Subscribe to my blog for new articlesand get a free copy of my ebook“How to Create a Winning Strategy forYour Facebook Contest”http://bit.ly/fbcontestbook28@sierratierra
  29. 29. 29@sierratierra
  30. 30. FOR FURTHER READINGFacebook Promotional Guidelines:https://www.facebook.com/page_guidelines.php (Section E)iPad Giveaways:http://sierratierra.com/why-i-wont-help-you-with-your-win-an-ipad-contest/Facebook Contest Rules:http://sierratierra.com/facebook-contest-rules-why-they-boost-your-online-marketing/Facebook Contests and Leads:http://www.business2community.com/facebook/how-to-use-facebook-contests-to-generate-qualified-leads-042734430@sierratierra
  31. 31. PHOTO CREDITS BY SLIDE NUMBER3: http://www.flickr.com/photos/nicmcphee/25017973646: by Terri Wise http://www.terriwise.com10: http://www.flickr.com/photos/usnavy/6121133204/18: http://www.flickr.com/photos/mdgovpics/676548634321: http://www.flickr.com/photos/hades2k/659857645724: http://www.flickr.com/photos/gabby-girl/5391313484/31@sierratierra
  32. 32. 32@sierratierra

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