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The health insurance customer experience - Understanding the impact of simplicity Part I


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Few would argue that customers crave simplicity.But from a business perspective, does it really matter?

Siegel+Gale's Maria Boos, Group Director of Simplification, and Vice President Ed Lanigan demonstrate the role of simplicity in creating positive customer interactions that build customer loyalty and ultimately increase revenue.

+ Gain insights into the findings of our Global Brand Simplicity Index - a report that evaluates the simplicity of 400+ global brands, including top national healthcare insurers

+Learn how your priorities stack up against the latest PinPoint report - a survey of 1,000+ health insurance customers on which brand experiences have the greatest impact

+ Understand how innovative companies have made simplicity pay, and consider how to get started creating simpler, high-impact brand experiences

Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."

Published in: Health & Medicine