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New survey reveals 85 percent of Americans want information, but both proposed labels cause confusion and fail to meet their information needs
A recent Siegel+Gale survey found both of the new automobile fuel economy labels proposed by the U.S. Environmental Protection Agency (EPA) to be confusing. Overall, 66 percent rejected the version that emphasized a prominent letter grade (the vertical label) and favored the one that focused on miles per gallon (the horizontal Label). While respondents preferred the horizontal label, 38 percent found some aspect of the horizontal label confusing.