Learn from top global experts from strategic branding firm Siegel+Gale in a free webinar as they share their insights on how brands create and deliver messages and experiences across the globe, while protecting the brand as it grows.
The webinar will cover:
+ Why understanding the true drivers of customer choice across markets is essential to positioning a brand for success
+ How to accommodate local markets, which despite globalization continue to behave in their own unique way
+ What are the best practices for the technical side of global brand management, which requires a strategic and cost-conscious approach to creating and managing global trademarks, linguistics, and URL negotiations
+ How global brands are creating customer experiences that tell the story in a local voice, both online and offline