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Digital in Africa
A snapshot of Africa’s key digital statistical indicators
1,136
MILLION
Total
Population
Urbanization:
4...
Broadband Availability &
Affordability
A snapshot of Africa’s key digital statistical indicators
Category of device shipped to Africa
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Africa
1%
Developed
Economies
4%
Aspiring
Countries
2%
3.4x
Matching iGDP best in class countries…
3.4x
Africa
4%
Develope...
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Fin.
Health
Retail
Edu.
TOTAL
Agri.
Govt.
148-318
8-10
30-69
84-188
16-23
0-3
10-25
Potential annual productivity gains by...
Africa lags behind other regions on financial inclusion
45%
55%
76%
61%
East Asia
& Pacific
82%
Europe &
Central Asia
Lati...
INDICATOR:
METRIC:
Enrolment Rates Quality
Enrolment rates in Primary, Secondary, & Tertiary Ed.
% of age group
Student-te...
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INDICATOR:
METRIC:
Life Expectancy
LE at birth
years
77
Asia 71
Africa 57
America 74
Europe
Africa
32
America 23
Europe
98...
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Drivers of Internet Growth
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55+
54%
22%
45-54
49%
33%
35-44
37%
44%
25-34
31%
54%
18-24
27%
60%
TV
Online
Addressability
Measurability
Interactivity
Context
Continuity
Broad Micro
Inaccurate Impressions
One-way messaging Two-way...
40%
4%21%
35%
#Egypt
#Cairo#Mubarak
#Jan25 
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For more information please contact:
Sid Wahi
swahi@cma-ih.com
+27834077467
+971552892896
This document is confidential an...
Africa's Moment: The emergence of a new digital culture
Africa's Moment: The emergence of a new digital culture
Africa's Moment: The emergence of a new digital culture
Africa's Moment: The emergence of a new digital culture
Africa's Moment: The emergence of a new digital culture
Africa's Moment: The emergence of a new digital culture
Africa's Moment: The emergence of a new digital culture
Africa's Moment: The emergence of a new digital culture
Africa's Moment: The emergence of a new digital culture
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Africa's Moment: The emergence of a new digital culture

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This presentation examines how the digital in revolution impacts the lives of ordinary Africans./ The first half looks into broadband availability, some macro economic data and then finally some case studies on how companies have made significant social and commercial contributions using ICT.

Published in: Business
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Africa's Moment: The emergence of a new digital culture

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  5. 5. Digital in Africa A snapshot of Africa’s key digital statistical indicators 1,136 MILLION Total Population Urbanization: 40% 298 MILLION Active Internet Users Penetration: 26% 103 MILLION Active Social Media Accounts Penetration: 9% 900 MILLION Mobile Connections Population: 79% 85 MILLION Active Mobile Social Accounts Penetration: 7%
  6. 6. Broadband Availability & Affordability A snapshot of Africa’s key digital statistical indicators
  7. 7. Category of device shipped to Africa   
  8. 8. Africa 1% Developed Economies 4% Aspiring Countries 2% 3.4x Matching iGDP best in class countries… 3.4x Africa 4% Developed Economies 1% …combined with uptake similar to mobile… …could produce a leapfrog effect in iGDP growth 8%-10% 11% FutureCurrent 1%
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  10. 10. Fin. Health Retail Edu. TOTAL Agri. Govt. 148-318 8-10 30-69 84-188 16-23 0-3 10-25 Potential annual productivity gains by 2025 ($B)
  11. 11. Africa lags behind other regions on financial inclusion 45% 55% 76% 61% East Asia & Pacific 82% Europe & Central Asia Latin America & Caribbean MENA Sub-Saharan Africa INDICATOR: METRIC: Unbanked Population No bank account % age 15+ 199% 141% 44% 70% East Asia & Pacific 38% Europe & Central Asia Latin America & Caribbean MENA Sub-Saharan Africa Credit Penetration Domestic credit by banks % of GDP 4% 4% 16% 6% East Asia & Pacific 19% Europe & Central Asia Latin America & Caribbean MENA Sub-Saharan Africa Cash Payment Domestic cash payments % of total payments CHALLENGES: Proximity to branch/ATM; small transaction value; low population density outside urban areas ACHIEVEMENTS: Kenya’s M-Pesa; MTN’s Mobile Money, Tigo Cash; Kenya, Tanzania, & Uganda have more mobile money accounts than bank accounts
  12. 12. INDICATOR: METRIC: Enrolment Rates Quality Enrolment rates in Primary, Secondary, & Tertiary Ed. % of age group Student-teacher ratio Average no. of students per teacher 19 13Europe 23 America Asia Africa 42 Americas Africa Asia Europe 79% 94% 92% 7% 92% 38% 75% 88% 54% 40% 76% 34% Primary Secondary Tertiary Africa lags behind other regions in education
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  14. 14. INDICATOR: METRIC: Life Expectancy LE at birth years 77 Asia 71 Africa 57 America 74 Europe Africa 32 America 23 Europe 98 8 Asia 12 America Europe 83 Asia 86 Africa 354 America 0.9% Europe 0.3% Asia 0.3% Africa 5.2% Maternal Mortality AIDS PrevalenceUnder-Five Mortality Deaths of children under five Per 1,000 live births Deaths of mothers Per 100,000 births Aged 15-49 with AIDS % of population Africa lags behind other regions on key health indicators
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  16. 16.                   Drivers of Internet Growth
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  18. 18. 55+ 54% 22% 45-54 49% 33% 35-44 37% 44% 25-34 31% 54% 18-24 27% 60% TV Online
  19. 19. Addressability Measurability Interactivity Context Continuity Broad Micro Inaccurate Impressions One-way messaging Two-way dialogue Disjointed ads Native Ads Single platform Cross-platform
  20. 20. 40% 4%21% 35% #Egypt #Cairo#Mubarak #Jan25   
  21. 21. For more information please contact: Sid Wahi swahi@cma-ih.com +27834077467 +971552892896 This document is confidential and private. Distribution is restricted. It may not be reproduced, copied or replicated in any form without the express written authorization of AFRICA BUSINESS NEWS PTY. LTD or its affiliate group companies.

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