Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Search Engine Optimization(SEO) Guide- for beginner

2,157 views

Published on

Search Engine Optimization (SEO)

Definition of SEO?

SEO is a Process of improving the ranking of a website on internet search engines. 
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. 
SEO (Search Engine Optimization) is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.
Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine's “natural” or “organic” (not paid for) search results.

What is SEO?

SEO Stands for Search Engine Optimization.
SEO is all about optimizing a web site according by Search Engines.
SEO is to improve the volume and quality of traffic to a web site from search engines.
SEO is the art of ranking in the search engines.
SEO is marketing by understanding how search algorithms work and what human visitors might search

How Search Engine Works?

Crawling - is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google).
Indexing - is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
Retrieving Results - The last step in search engines' activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
Major SEs that index pages using spiders: Google, Altavista, Msn, Aol, lycos.

“Spiders read only text, nothing else”






Published in: Technology
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Search Engine Optimization(SEO) Guide- for beginner

  1. 1. Search Engine Optimization (SEO) SIDDHARTHA SHEKHAR SINGH
  2. 2. Definition of SEO?  SEO is a Process of improving the ranking of a website on internet search engines.  SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.  SEO (Search Engine Optimization) is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.  Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine's “natural” or “organic” (not paid for) search results.
  3. 3. What is SEO?  SEO Stands for Search Engine Optimization.  SEO is all about optimizing a web site according by Search Engines.  SEO is to improve the volume and quality of traffic to a web site from search engines.  SEO is the art of ranking in the search engines.  SEO is marketing by understanding how search algorithms work and what human visitors might search
  4. 4. How Search Engine Works?  Crawling - is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google).  Indexing - is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.  Retrieving Results - The last step in search engines' activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.  Major SEs that index pages using spiders: Google, Altavista, Msn, Aol, lycos. “Spiders read only text, nothing else”
  5. 5. Examples popular Search Engines Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. A search engine is really a general class of programs, however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web.  Google  Yahoo  Bing  MSN  Aol  Ask Jeeves  Alltheweb  Altavista
  6. 6. Importance of SEO for business It gives companies the ability to :  Drive high quality customers to their website.  Increase sales leads from customers looking for their products and services.  Build their brand online by communicating marketing messages to their target audience.  Increase their profile against their competitors.  Target a global audience via international search engines.
  7. 7. What is SEO Algorithm?  Top Secret! Only select employees of a search engines company know for certain.  Reverse engineering, research and experiments gives SEOs (search engine optimization professionals) a “pretty good” idea of the major factors and approximate weight assignments.  The SEO algorithm is constantly changed, tweaked & updated.  Websites and documents being searched are also constantly changing.  Varies by Search Engine – some give more weight to on-page factors, some to link popularity.
  8. 8. Type of SEO?  On Page Optimization: In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.  Off Page Optimization: In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.
  9. 9. On Page SEO Elements: URL Structure Meta Tag Heading Tag(H1- H6) Alt and Title TagKeyword Research Canonical Issue Internal Linking Robots.txt Generate Structure Data Create Xml and Html Site Map Generate Content Optimization
  10. 10. On-Page SEO Checklist:  Canonical Issue  Always start with keyword selection, research and testing  Meta Description tag  ALT tags  H1 tags ( Only 1 H1 in the page)  URL structure  Internal linking strategy  Content  Keyword density  Site maps, both XML and user facing  Usability and accessibility  Track target keywords  Expect results in 3-6 months
  11. 11. Avoid On-Page SEO Mistakes:  Duplicate content  URL variants of the same pages  Off-site images and content on-site  Duplicate title tags  Hidden text  Hidden links  Keyword repetition  Doorway pages  Mirror pages  Cloaking
  12. 12. Keyword density In search engine optimization (SEO) keyword density is the measurement in percentage of the number of times a particular keyword or phrase appears compared to the total number of words in a page. Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. Doorway pages Cloaking Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.
  13. 13. Canonical Issue When we talk about canonical issues, what we mean is does your site properly handle www versus non-www URLs. As a quick test, type http://yoursite.com into the browser. Be sure to leave off the www. Does the URL redirect to the www version? If not, you are susceptible to a canonical issue. (Unless you choose to display your site without the www, in which case, the site should redirect the www to the non-www version) Search engines have a hard time understanding that http://yoursite.com and http://www.yoursite.com are the same thing. To a search engine, these two URLs look like two different sites that have exactly the same content, which they then penalize. This situation can be easily avoided by using a canonical redirect. Fixing canonical issues means that you do a canonical redirect so that if someone (search engine or human) tries to go to the wrong version of your URL, they will be redirected to the correct version.
  14. 14. URL Structure  URL in use keyword according to the page.  URL length is 90-100 character.  Not use space( ) or Underscore(_).  URL in Use hyphen (-).
  15. 15. Keywords Research & Meta Tag Generation  RESEARCH ON KEYWORDS : Find the best keywords that describes your business and products offered. The mostsearchable keywords terms by surfers.  IMPROVE KEYWORDS PROMINENCE, DENSITY & PROXIMITY: Keywords at the beginning of your page. Total keywords contained within the total text the closeness between two or more keywords.  META TITLE: Make attractive and easy to understand title tag. Title length is 60-70 char maximum.  META DESCRIPTIONS: Describe about your business wisely so that surfer understand well about your business. Description length is 160 char maximum.  META KEYWORDS: Generate keywords set after research has been done. These keywords best describe what the surfers searching for. Keyword length is 255-300 char maximum.
  16. 16. H1 & H2 HEADING, ALT TAGS & ANCHOR TEXT  H1 & H2 HEADING FORMAT: Applying H1 & H2 Tags in your source, will be helpful for achieving high ranking. Only one H1 use in a page.  ALT TAGS: Most sites contain images, it will be advisable to put ALT Tags for all these images to make sites more Search Engine Friendly.  TITLE TAGS: its use in image and hyperlink.  KEYWORDS RICH ANCHOR TEXT: Anchor text for both external links and internal links is the powerful element for Search Engine Positioning.
  17. 17. Off Page SEO Elements: Google Listing Search Engine Submission Directory Submission Article postings Classified postings Business Listing Social Bookmarking Submission Blog Posting Image Submission Video Submission Press Release PDF & PPT Submission
  18. 18. Off-Page SEO Checklist:  Always start with keyword research, testing and selection  Use Keywords in link anchor text  Obtain links from high ranking publisher sites  One-way inbound links (not link exchange or reciprocal links)  Different keywords in your link-ads from the same site  Gradual link building technology (no growth spikes)  Use relevant keywords near your inbound link (contextual relevance)  Deep linking (from multiple pages to multiple pages)  Target a large list of keywords (5-500+)  Link from sites with a variety of Link Ranks  Track all active keywords and refine strategy as required  Discontinue campaigns if ranking does not improve  Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)
  19. 19. Avoid Off Page SEO Mistakes:  Duplicate keywords in link avderts  Site-wide links causing link growth spikes  Using on-page SEOs to do the work of specialist off-page SEO's  Placing random links without keywords near your link adverts  Link farms (sites with 100+ outbound links per page)  Using irrelevant keywords in your link-ads  Garbage links  Link churning  Hidden inbound links
  20. 20. Link building  What is Link Popularity?  Link Popularity refers to the number of links pointing To your site FROM other sites on the Web.  Building links is one of the most important factors in getting top placements on the major search engines  Why are links so important?  Now a days, inbound links are the one of most important factors for getting a high keyword ranking, the most search engines are ranking their search result based on the link popularity from your site. Not the quantity of links, but the quality of those links is important.
  21. 21. INBOUND & OUTBOUND LINKS  Inbound links  A Link from a site outside of your site.  Inbound links means send visitors to your site, generally this is seen as good think for seo.  Outbound Links  A link to a site outside of your site  Outbound links means send visitors away from your site.  Generally avoid those thinks  For example( link exchange)
  22. 22. Link Forming Link farming is a questionable search engine optimization (SEO) tactic in which a website enters a relationship of reciprocal linking with another site or pays a provider for a large number of inbound links. Because many search engines use inbound links as a factor in determining a website's page rank, websites use link farming to boost their rankings in search engine results.
  23. 23. How to Succeed Online  Identify your target audience.  Discover your competitors.  Find out keywords, that your target audience use.  Build content, site structure and internal navigation with respect to SEO and important keyword.  Avoid Black Hat SEO  Monitor your traffic  Evaluate results and do improvement

×