Search Engine Optimization (SEO)
Definition of SEO?
SEO is a Process of improving the ranking of a website on internet search engines.
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.
SEO (Search Engine Optimization) is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.
Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine's “natural” or “organic” (not paid for) search results.
What is SEO?
SEO Stands for Search Engine Optimization.
SEO is all about optimizing a web site according by Search Engines.
SEO is to improve the volume and quality of traffic to a web site from search engines.
SEO is the art of ranking in the search engines.
SEO is marketing by understanding how search algorithms work and what human visitors might search
How Search Engine Works?
Crawling - is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google).
Indexing - is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
Retrieving Results - The last step in search engines' activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
Major SEs that index pages using spiders: Google, Altavista, Msn, Aol, lycos.
“Spiders read only text, nothing else”