Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sales promotion


Published on

  • Dating direct: ♥♥♥ ♥♥♥
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ❶❶❶ ❶❶❶
    Are you sure you want to  Yes  No
    Your message goes here

Sales promotion

  2. 2. Topics:Defining sales promotion.Sales promotion objectives.Promotional techniques.PLC and promotion.Conclusion.
  3. 3. What is Sales Promotion? “Short term incentives offered to customers toencourage buying.” Its aim is to inform, to persuade and to remind.
  4. 4. SALES PROMOTIONOBJECTIVES: To increase brand awareness. To attract new customers and retain existing one. To maintain sales of seasonal products. To meet the challenge of competition.
  6. 6. CONSUMER PROMOTIONS: “It is used to boost short-term customer buyingand involvement or to enhance long termcustomer relationships.” Major tools are samples, coupons, premiums,point of purchase, sweepstakes and eventsponsorship.
  7. 7. COUPONS: It is a discount certificate that is given to buyer forpurchase of a specific product.
  8. 8. PRICE OFF AND PREMIUMS: Free gifts or other special offer reductions offeredto customers. It may be in or on package premium such as toysin cereal etc.
  9. 9. POINT OF PURCHASE: It contains display and demonstrations at mostlycheck out points. Special displays are also used in stores.
  10. 10. SWEEPSTAKES AND CONTESTS: It gives customers chance to win like scratch nwin offers. In contest consumers compete on skills and win.
  11. 11. SAMPLES: Samples are trial of a product. It is delivered doorto door, through stores, via mail and by trialoffers. Samples are mostly in small quantity in sachetform or mini packaging of the product.
  12. 12. EVENT SPONSORSHIP: Events like TV shows, matches and sitcoms aresponsored by various products to increasedemand.
  13. 13. TRADE PROMOTIONS: It is used to persuade and increase demand ofproducts in retail stores. It is to attract customers attention on the productsand helping retailers get customers in the shop. Major tools are in-store displays, coupons,contests and price reductions.
  14. 14. PLC & SALES PROMOTION: The product life cycle is entirely affected bypromotional techniques.
  15. 15. CONCLUSION:“The key to affective sales is through all thepromotional techniques. Both consumer and tradepromotions are profit builder tools.”