CONSUMER PROMOTIONS: “It is used to boost short-term customer buyingand involvement or to enhance long termcustomer relationships.” Major tools are samples, coupons, premiums,point of purchase, sweepstakes and eventsponsorship.
COUPONS: It is a discount certificate that is given to buyer forpurchase of a specific product.
PRICE OFF AND PREMIUMS: Free gifts or other special offer reductions offeredto customers. It may be in or on package premium such as toysin cereal etc.
POINT OF PURCHASE: It contains display and demonstrations at mostlycheck out points. Special displays are also used in stores.
SWEEPSTAKES AND CONTESTS: It gives customers chance to win like scratch nwin offers. In contest consumers compete on skills and win.
SAMPLES: Samples are trial of a product. It is delivered doorto door, through stores, via mail and by trialoffers. Samples are mostly in small quantity in sachetform or mini packaging of the product.
EVENT SPONSORSHIP: Events like TV shows, matches and sitcoms aresponsored by various products to increasedemand.
TRADE PROMOTIONS: It is used to persuade and increase demand ofproducts in retail stores. It is to attract customers attention on the productsand helping retailers get customers in the shop. Major tools are in-store displays, coupons,contests and price reductions.
PLC & SALES PROMOTION: The product life cycle is entirely affected bypromotional techniques.
CONCLUSION:“The key to affective sales is through all thepromotional techniques. Both consumer and tradepromotions are profit builder tools.”