Assignment 1


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Assignment 1

  2. 2. [BUSINESS RESEARCH METHOD] MR. Abid AwanQ.1 what are differences among journal’s research article, newspaper/magazine’sarticles and case study?AnsJournal Research Article Journal research Article is specialized, scholarly publicationwritten by authorities in the field.Magazine Research ArticleMagazine research Article are commercial publication intended for a general, popular audiencefor the purpose of informing and entertaining.CASE STUDYA detailed analysis focusing on a particular problem of an individual, group, or an organization.A process or record of research into the development of a particular person, group, or situationover a period of time: Q.2 Explain briefly; article, journal, and database. Also write down at least five journal’s names of your related area (marketing, HR, finance etc.) and names of any five databases.AnsARTICLEAn article is a significant item published in a journal covered by Journal Citation Reports®.Editorials, letters, news items, and meeting abstracts are usually not counted as articles becausethey are not generally cited. The Articles column in the table you see on the Journal Summarypage or Journal page counts research articles, review articles, notes, and corrections/retractions. 2
  3. 3. [BUSINESS RESEARCH METHOD] MR. Abid AwanArticles and Reviews are counted separately in the Journal Source Data section of the Journalpage.JOURNALJournals are collection of articles that are published on a regular basis to report current researchwithin a discipline.DATABASESA database is a collection of information that is organized so that it can easily be accessed,managed, and updated. In one view, databases can be classified according to types of content:bibliographic, full-text, numeric, and images.FIVE JOURNAL OF MARKETING These are the five journal name of marketing are as under. 1. Journal of Marketing Education 2. Journal of Personal Selling and Sales Management 3. Journal of Business Research 4. Journal of Advertising 5. Journal of Advertising ResearchFIVE DATABASES These are the five databases name of are as under. 1. Business Source Complete 2. ABI/INFORM Complete 3. Thomson ONE 4. OneSource 5. Zephyr 3
  4. 4. [BUSINESS RESEARCH METHOD] MR. Abid AwanQ.3 What is difference among citation, reference, and bibliography?AnsCitation- means the act of citing, or a passage quoted, a commendation, to express favorableopinion.Reference-means the act of referring to an event, a note or other indication in a book, compare,recommendation or testimonial as of character.A bibliography is a collection of references. A reference would be one book or article, forexample. A bibliography would be a list of books and articles.The difference between References and a Bibliography is that a reference has been cited in thetext, whereas a bibliography lists other useful sources, which havent been cited. A typicalexample of a bibliography would be the "Further Reading" sections typically found inundergraduate textbooksQ.4 What is impact factor? Also explain with example how journal’s impactfactor is calculated.AnsIMPACT FACTORThe impact factor is one of these; it is a measure of the frequency with which the "averagearticle" in a journal has been cited in a particular year or period.The impact factor of a journal is calculated by dividing the number of current year citations tothe source items published in that journal during the previous two years. 4
  5. 5. [BUSINESS RESEARCH METHOD] MR. Abid AwanExample impact factor calculation for Journal of clinical immunoassay:Journal of clinical immunoassay 1995 1996 1997Citations to papers published in year 34 32 9Number of papers published in year 71 72 68Q.5 What are the parameters to check the credibility of a research article?ANS Quality: the aggregate of quality ratings for individual studies, predicated on the extent to which bias was minimized in the study designs Quantity: the number of studies, the sample size, the study designs statistical power to detect meaningful effects, and magnitude of the effects found or the effect size Consistency: for any given topic, the extent to which similar findings are reported using similar and different study designs 5