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Globologos is an oasis for free-roaming ideas, a gathering place
where participants are invited to join a collective effort to build “durable
creativity” that goes beyond the discourse of consumerism.
We live in an age of rapid growth for thinkers and philosophers.
As ideas are pushed beyond their natural sphere, there is
a need to rediscover their primary essence, and this innovative
project transforms ideas back into fertile creative sparks.
Globologos sets out to be a unifying force that brings together
theories about the deeper meaning of life.
As a tribute to the work of Jacques Languirand, this Web
space features a range of concepts which were inspired by the
philosopher’s 35 years of archives and documents, adapted by
Jean-François Alain. The concepts are presented in the site to
provoke debate. Moreover, since human interaction is integral
to inspiration, the project will head to different events, such as
Earth Day, where visitors will be ushered into an anti-boredom
shelter – a veritable biosphere for cultivating curiosity.
In these polarizing locations where expression is not bound
by images or verbs, the elastic potential of the Internet will
jump-start visitors’ imaginations. Aboard Jacques’ cosmic universe,
visitors will travel through a virtual space and discover a
landscape populated by 20 philosophical spheres. And this is
merely the dawn of a forgott en consciousness…

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  1. 1. globologosWebsite outta sight insights
  3. 3. GLOBO- Globologos is an oasis for free-roaming ideas, a gathering place where participants are invited to join a collective effort to build “du- rable creativity” that goes beyond the discourse of consumerism.LOGOS We live in an age of rapid growth for thinkers and philoso- phers. As ideas are pushed beyond their natural sphere, there is a need to rediscover their primary essence, and this innovative project transforms ideas back into fertile creative sparks.MANI- Globologos sets out to be a unifying force that brings together theories about the deeper meaning of life. As a tribute to the work of Jacques Languirand, this Web space features a range of concepts which were inspired by theFESTO philosopher’s 35 years of archives and documents, adapted by Jean-François Alain. The concepts are presented in the site to provoke debate. Moreover, since human interaction is integral to inspiration, the project will head to different events, such as Earth Day, where visitors will be ushered into an anti-boredom shelter – a veritable biosphere for cultivating curiosity.GLOBOLOGOS SetS Out tO Be In these polarizing locations where expression is not bound by images or verbs, the elastic potential of the Internet willa unifyinG fOrce that BrinGS jump-start visitors’ imaginations. Aboard Jacques’ cosmic uni- verse, visitors will travel through a virtual space and discover a landscape populated by 20 philosophical spheres. And this istOGether theOrieS aBOut merely the dawn of a forgotten consciousness…the deeper meaninG Of Life. GLOBOLOGOS GLOBOLOGOS - 4 - - 5 -
  4. 4. website “Interesting, useful and amusing-though not necessarily in that order.” That’s all renowned Montrealer Jacques Languirand asks of each of his many creative endeavors. Whether on stage, on air, on of outta- film, on paper or online, as in the case of, on which he collaborated with Sid Lee. Reclining amid the lush greenery on the rooftop patio of his Westmount home/archive/studio, Languirand is too humble when sight he calls himself “a jack-of-all-trades, master of none.” This playwright, professor, essayist, broadcaster, actor and explorer of ideas, is a recipient of the Order of Canada. He took to radio at 18 while “in exile” in Paris in 1949, and since then has made his insights mark as a maverick intellect across the spectrum of print, broadcast and performance media in Quebec and Canada, among others, with his projects at the Expo 67 World Fair in Montreal. Since 1971, Languirand has hosted his radio show, Par 4 chemins, on Radio-Canada. Formerly a nightly fixture on French-language radio, it’s now a weekly, four-hour Sunday broadcast. Supplemented“i dOn’t want tO Give the impreSSiOn with musical moments, it’s an unhurried hike through a landscape of ideas, from the social to the ecological and on to the spiritual. Par that we have aLL the knOwLedGe, 4 chemins has such a firm following that it’s earned, yes, a Guinness record for the longest-running show by one host on one station. “It’s become something—not a phenomenon, but something a that we knOw aBOut everythinG,” bit out of the ordinary,” muses Languirand. “The idea is to be thought- provoking and enjoyable to listen to. I use the show as a platform to SayS LanGuirand. “we knOw aBOut pass along lots and lots of information. I have many older listeners of my generation, but my target is really young people.” SOme thinGS here and there, But Among that target demographic, Languirand attracted the attention of Sid Lee’s Kristian Manchester, who proposed a highly interactive website drawing based on Languirand’s writings, themes pLeaSe, if yOu have SOmethinG and ideas. “I liked their approach, I found it very interesting, and I was flat- tO Say, Say it. expreSS yOurSeLf!” tered,” recalls Languirand. “I felt it would be a good way to reach young people. I left [the Sid Lee team] complete freedom. They were the ones GLOBOLOGOS GLOBOLOGOS - 6 - - 7 -
  5. 5. who chose the themes. For me, it was very stimulating and helpful, and “And all the hyperlinks are there,” adds Manchester, referring tohas made me more methodical in how I prepare the show. I said to my- the “further reading” links each theme includes.self, “If these people need this information, I have to work hard on it.” The next step was a structure that made exploring the themes “I don’t intervene much in the concepts they bring out. I react, fun. That quite literally evolved from the idea of relating each topic tobut I don’t interfere, because it’s their concept, their project.” a cute microorganism, creating a playful cartoon landscape of winso- “I’ve been in communications for 13 years and I did about eight me characters representing the themes. The critters and their worldyears of purely Web stuff,” says Manchester. “I saw all kinds of expe- were crafted by Spanish artist/designer Martin Allais, and an evoca-rimental sites that unfortunately were often based on cool graphics, tive yet unobtrusive soundscape was added by Simon Williams.nice visuals and a small idea—no substance. So the goal was to grab The completed realm of Globologos wasn’t the final product, butgood substance and make a nice, experiential site which had that really just the beginning. Interesting artwork was submitted for mostcandy-coated approach where you want to dive in and have what themes, including the fascinating subculture photos of Louis-Tho-Jacques calls an ‘initiatory voyage,’ where you get lost and learn stuff.” mas Pelletier’s hilarious short film for “Self-Indulgence” and Julien “We want to trick the consumer. People see it and say, wow, Vallée’s confounding yet delightful animated clip for “Insanity.”that’s just a great Flash site, but all of a sudden, they’re confronted Some themes, however, offer only a “submit artwork” link, andwith these thought-provoking texts.” it’s there that the real purpose of becomes clear. Its “Nobody would ever expect this project to see the light of day, not just their website, it’s theirs and yours and everyone’ there’s no economic value or purpose, no payoff other than just “We kind of want it to be another form of Wikipedia,” says Man-giving content back to the Web. That’s why I’m so happy about Sid chester, “where people can contribute to the themes, send artworkLee Collective having the vision to back me up on this.” and new links, and build up this community-based thing. What we The initial challenge was distilling Languirand’s wide-ranging and need now is a way to communicate that, to get it out in the open.”expansive ideas to their essence, and dividing them into a series of themes A good start in that respect are public, in-the-flesh events. “Weon the human experience, each defined by a single word—Action, created this evening at the SAT (Societé des Arts Technologiques,Hope, Chronos, Adaptation, Consumption, Destiny and 14 more. in Montreal). All the local directors and a couple of artists got to- The name “Globologos” means “a world of ideas and meaning,” gether—it was very organic and fresh. We’d like to have it be part ofand the meaning of each word is taken very seriously. “A lot of people a couple of different festivals. We’re trying to export this little groupjust grab a word, take the first level of meaning and use that to sell and see how other, international artists can graft themselves to it. It’ssomething,” says Manchester. one of those things where you’ve planted it, you hope it grows and Not so with Globologos. “Each word could have a ten-page docu- adds up, and we’re already seeing that.”ment attached, but we wanted it to be concise, for the Web format. That “I don’t want to give the impression that we have all the knowled-was a challenge for Jean-François Alain, who condensed all the texts.” ge, that we know about everything,” says Languirand. “We know “Of course we’re not covering the subjects entirely,” says Langui- about some things here and there, but please, if you have somethingrand, “but the major things are there, and they can be useful tools to to say, say it. Express yourself!”get people thinking.” GLOBOLOGOS GLOBOLOGOS - 8 - - 9 -
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  7. 7. ACTION we hOpe tO achieve a LeveL Of cOnSciOuSneSS that OpenS Our eyeS tO Our deep nature aS cO-creatOrS in the univerSaL Order. Though we have roles to play in the universe, the meaning of our actions is not found in the simple act of performing them. Rather, meaning lies in our desire to be more, to fulfill ourselves while existing. We hope to achieve a level of consciousness that opens our eyes to our deep nature as co-creators in the universal order. The level to which we participate in the co-creative act determines just how much we are truly alive. Each of us has to do our part in the world, no matter what our work may be. If we adopt this attitude, work will become a powerful means of ta- king control of our lives.GLOBOLOGOS GLOBOLOGOS - 12 - - 13 -
  8. 8. ADAPTA- TION at timeS, we may reSiSt mO- vinG fOrward, But remaininG immOBiLe meanS acceptinG OnLy the iLLuSiOn Of BeinG near Our centre Of StaBiLity. Life means adapting to the changes that we are subjected at each moment. To go forward, we take each new step forward carefully, like tightrope walkers. We are all looking for our cen- tre of balance; everything else revolves around it. At times, we may resist moving forward, but remaining immobile means ac- cepting only the illusion of being near our centre of stability. If we resist change, we regress, we cease to exist. Harmony is not found by stopping, it is found by moving in rhythm to the chan- ges in our lives.GLOBOLOGOS GLOBOLOGOS - 14 - - 15 -
  9. 9. AL-TRUISMthe quaLity Of Our interac-tiOnS with OtherS andOur perSOnaL cOntriButiOntO SOciety are determinedBy Our SeLf-eSteem.Human beings are social creatures. The quality of our interac-tions with others and our personal contribution to society aredetermined by our self-esteem. This feeling of interdependenceis translated by a commitment to communication, a helping re-lation or our support of others. These undertakings will havebeneficial effects on our mental and physical health. Thus, it isgood to not only be prosperous, but to view ourselves as chan-nels for the prosperity of others. GLOBOLOGOS GLOBOLOGOS - 16 - - 17 -
  10. 10. IT- ID in Our SOciety Of prOductiOn/ cOnSumptiOn, we Suffer frOm a ShriveLed id. thiS tranSLateS intO a fear Of LivinG. The Id is the instance of the personality and psyche. It expres- ses the vital energy that is controlled by stimulation, love, the exploration of the world and creativity. It’s also what predispo- ses us to take risks, to live passionately as if life was one big ad- venture. In our society of production/consumption, we suffer from a shriveled Id. This translates into a fear of living. Suppres- sing the vital energy condemns us to live a reduced, impove- rished life. And our growth is suspended.GLOBOLOGOS GLOBOLOGOS - 18 - - 19 -
  11. 11. CONTEN-TEMENTwe are nOw at a pOintwhere we cOnfuSeOur needS with Our deSireS.In our Western society, we are, for the most part, well beyondneeding material goods for survival. We are now at a point wherewe confuse our needs with our desires. Some amongst us derivesatisfaction from intellectual or personal development. We aresatisfied and we passively resist all sensitive societal projects. GLOBOLOGOS GLOBOLOGOS - 20 - - 21 -
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  13. 13. CHRO-NOSthe preSent SeemS tO eLudeuS aS we are trappedin the paSt and fearfuLOf the future.In Greek mythology, Cronos and time are one and the same. Hedestroys his own creations, he devours his children. Thus, he isthe image of time devouring us. The present seems to elude usas we are trapped in the past and fearful of the future. But if wediscover the present moment, we will stop chasing after timeand we will become more conscious of living. We will overcomeour fear of silence, the void, and ourselves. We will exist in thenow without living in the past and fleeing the future. We willexist in a moment of self. GLOBOLOGOS GLOBOLOGOS - 24 - - 25 -
  14. 14. DISTOR- TION everythinG happenS aS if humanity SeekS tO OBScure itS naturaL dimenSiOn. From the time we developed culture as a means of evolution, we have rejected Nature as something foreign and obtrusive. Eve- rything happens as if humanity seeks to obscure its natural di- mension. Weighed down by cultural evolution, we have forgot- ten where we came from. We have become the only animal which willingly destroys its own habitat at the risk of being des- troyed in return!GLOBOLOGOS GLOBOLOGOS - 26 - - 27 -
  15. 15. DESTINY we need tO mOve On frOm a State Of BLack and white – deStiny vS. free wiLL – tO One where BOth exiSt cOmpLementariLy. In addition to letting destiny play a role in our lives, we must each be the Master of our Fate. This may seem contradictory, but we live in a world of dualities. We need to move on from a state of black and white – destiny vs. free will – to one where both exist complementarily. This is the middle way. We should not be tempted to explain the present by means of the past, but by way of the future, that is to say, the goal of our lives’ hunt.GLOBOLOGOS GLOBOLOGOS - 28 - - 29 -
  16. 16. EFFORTSOme Of Our haBitS are rOadBLOckS that never aLLOw uStO reach new heiGhtSOf SucceSS, But we fearchanGinG them.Behind all success, whether spiritual or physical, material or im-material, lies a strong motivation which has been sustainedthrough effort. Some of our habits are road blocks that neverallow us to reach new heights of success, but we fear changingthem. Our closest relations should encourage us to surpass our-selves, but often they hold us back. It takes effort to overcomeour fear of ridicule in the eyes of others. GLOBOLOGOS GLOBOLOGOS - 30 - - 31 -
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  18. 18. HOPE hOpe iS a prOcraStinatOr that SayS SOLutiOnS tO prOBLemS wiLL Be fOund OutSide Of uS and wiLL nOt Be dependent upOn uS. Hope allows us to avoid commitment, confrontation, and pro- blem-resolution in the here-and-now because the situation will, eventually, sort itself out. Hope is a procrastinator that says so- lutions to problems will be found outside of us and will not be dependent upon us. This allows us to justify and reinforce our powerlessness. We need to start displaying our determination more than our hope.GLOBOLOGOS GLOBOLOGOS - 34 - - 35 -
  19. 19. EXCEN-TRICITYwe muSt have the cOuraGetO deStrOy the cOLLectiveBeinG and Give BirthtO the individuaL BeinG.Mass society does not easily tolerate deviation from the normand thus the majority of us give up our autonomy in order toconform. We adapt by submitting to conformity instead of bymeans of our actions. We must have the courage to destroy thecollective being and give birth to the individual being. We musthave the courage to be autonomous and different, to define our-selves outside of the norm. This will give us freedom. GLOBOLOGOS GLOBOLOGOS - 36 - - 37 -
  20. 20. INSANITY each mOrninG, we muSt water the fruitS Of naivety and LOOk upOn the wOrLd with new eyeS. When we go to the edge of our sanity, we explore all the possibi- lities that exist within us. Thus, we reveal to others and ourselves hither-to unrecognized aspects of our characters which otherwi- se would have escaped our consciousness. Each morning, we must water the fruits of naivety and look upon the world with new eyes. This will allow us to sustain life’s sacred flame.GLOBOLOGOS GLOBOLOGOS - 38 - - 39 -
  21. 21. gaiahumanS have fOrGOttenthat their SurvivaL dependSOn the quaLity Of theirinteractiOn with theirenvirOnment!Survival on this planet means a species must integrate itself intoits ecosystem and live in balance with other species. Humanshave forgotten that their survival depends on the quality of theirinteraction with their environment! Humanity has disruptedthe fragile balance that ensures its own survival. No other spe-cies has been as harmful as ours; we say with good reason thatthe earth is “infested” by humans! GLOBOLOGOS GLOBOLOGOS - 40 - - 41 -
  22. 22. HUMA- NITY fOr when aLL iS Said and dOne, what matterS haS happened On an inStinctuaL, SpirituaL and inteLLectuaL LeveL. We are different from one another, but human nature is the same for everyone. We have known the same childhood fears, the same anguishes. We have dreamt the same dreams, nurtured the same hopes, known the same deceptions. It doesn’t matter which particular circumstances or experiences each of us has had. For when all is said and done, what matters has happened on an instinctual, spiritual and intellectual level. The fundamen- tal needs are the same for everyone: security, stimulation, iden- tity. We have much more in common than we think, despite our tendency to think we are unique.GLOBOLOGOS GLOBOLOGOS - 42 - - 43 -
  23. 23. Self INDUL- GENCE we are SOciaL animaLS and the inveStment Of an indivi- duaL in the cOmmunity iS nOt OnLy a factOr fOr happineSS, But aLSO fOr BaLance. If we listen with complacency, we will end up feeling detached from the world. We are social animals and the investment of an individual in the community, in one form or another, is not only a factor for happiness, but also for balance. If the world isn’t working properly, it is due to the fact that a large number of individuals, often among the elite, invest a large part of their energy in narcissistic endeavours, thus depriving the world of a contribution to the community’s well-being. Misunderstood selfhood, that is to say narcissism and egocentricity, accentuates the paranoid tendency of perceiving ourselves as victims and we stagnate in our experiences.GLOBOLOGOS GLOBOLOGOS - 44 - - 45 -
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  25. 25. PHILO-SOPHYwe ShOuLd Seek Out meaninG,a Better underStandinG Ofhuman nature, and the waythe wOrLd wOrkS.Philosophizing is a vital part of life, like eating or drinking. Ourexperiences in life need to be explained and the unfathomablehuman nature needs to be reflected upon. In the beginning,we are sleeping, living in a dream. Little by little we gainconsciousness, taking on roles as both actor and witness in thedream. Consciousness – a poisoned gift – comes with an existen-tial anxiety, a motor for philosophical questioning. We shouldseek out meaning, a better understanding of human nature, andthe way the world works. In other words, we must search forourselves in the world. GLOBOLOGOS GLOBOLOGOS - 48 - - 49 -
  26. 26. SACRED the Sacred GiveS uS the SenSe that we are participatinG in SOmethinG that hOLdS and underStandS uS. It’s the feeling of the sacred that gives life the most meaning. Without it, suffering, trials and obstacles wouldn’t make any sense. More so, the sacred does not necessarily mean religious faith, but the intuition into one’s life. It finds itself above the profane, hidden in the material and is translated by a sentiment of respect and love for life. The sacred gives us the sense that we are participating in something that holds and understands us. It penetrates everything: life, others and things. There is no need to add the sacred to ourselves and to the world because it is already there. We must simply unveil it. We must reduce the ne- gative mental representations that screen it out.GLOBOLOGOS GLOBOLOGOS - 50 - - 51 -
  27. 27. TRIBEman iS a SOciaL animaLand a LarGe part OfOur evOLutiOn tOOk pLacein a triBaL cOntext.Since the beginning of the industrial revolution, we have accele-rated individualization. But this could make us more isolatedand alienated. We have a tendency to replace the generous inte-raction of individuals with mechanical, bureaucratic and tech-nocratic relationships. Man is a social animal and a large part ofour evolution took place in a tribal context. Without restrainingautonomy and originality, we must, in this post-industrial so-ciety, reinvent the tribal structures that human beings need. Itis necessary for the balance. GLOBOLOGOS GLOBOLOGOS - 52 - - 53 -
  28. 28. LIFEwe have pLunGed OurSeLveSintO a State Of SLeep. we LiveLike autOmatOnS. after in-fancy, Our aBiLity tO marveLrapidLy diSSOLveS.If we asked people what they would change in their lives, theywould say that they’d like to be more attentive to the rising andsetting of the sun, to the rhythm of the seasons, to their rela-tionships with friends and family. But what is stopping us fromliving that way in the here and now? We have plunged ourselvesinto a state of sleep. We live like automatons. After infancy, ourability to marvel rapidly dissolves. We need a shock to wake usfrom our lethargic state. We have imprisoned ourselves with ourhabits and lassitude. Profiting from life means we must be at-tentive to everyday actions. We should not live in our ownminds, absorbed by the bombardment of words and emotions. GLOBOLOGOS GLOBOLOGOS - 54 - - 55 -
  29. 29. CONS- UMPTION ShOppinG centerS have BecOme cathedraLS Of the new reLiGiOn. what needS are aLL Of thiS cOnSumptiOn meant tO SatiSfy? These days, however, the idea of consuming and consumption prevades all of our economic discourse. Ecomonomic science has become centered around consumers and their habits of consumption. Credit has become a major engine of the econo- my. Advertising, too much choice, too many promotions – these are an essential part of our current state of being. We’re all vic- tims of the spoiled child syndrome. We have too much, and the- refore waste too much. The disposible reigns : pens, razors, etc…but it leads inveitably to planned obsolescence. What is “zapping” if not over-con- sumption of signs and images? Shopping centers have become cathedrals of the new religion. We try very, very hard to make shopping “fun”. What needs are all of this consumption meant to satisfy? Material needs, certainly, but more often psychologi- cal needs that have become unavoidable in an air of compulsive consumption whose battlecry is “to live is to consume!” Should we be happy about economic growth while the planet is getting more improvrished?GLOBOLOGOS GLOBOLOGOS - 56 - - 57 -
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  31. 31. BIO-GRAPHIESJACquES LANGuIRAND MARTIN ALLAISProlific and versatile communicator, Jacques Lan- «Twenty-eight-year-old Martin Allais is a graphicguirand is mostly known to the public as radio host designer from Caracas, Venezuela. Throughout hisof the long-running show “Par 4 chemins”. career, he has strived to fuse graphic design with Accomplished theatre personality, he has di- a variety of media, such as illustration, video andrected, produced, acted, taught at the National animation. In 2004, Martin moved to Barcelona,Theatre School, as well as designed numerous mul- Spain, where worked with the No-Domain Studiotimedia shows. He was also professor of communi- to co-found the No-Domain visuals collective.cations at McGill University for 12 years. He also participated in live performances, He has written a great variety of pieces: a no- creating graphics in real time for music shows, inclu-vel, two travel stories, a funny book, twelve plays, ding the prestigious Sonar Festival (2004-2006).some essays and several general works. Several of His work also took him to Guadalajara, Sao Paulohis plays have been presented in Canada and some and Buenos Aires, where he performed in liveeven internationally. His most recent work, Faust shows with artists like Kid Koala, Edan, Cut Che-et les radicaux libres (1999), took home the Special mist, Digable Planets, Madlib, Prefuse 73, Dela-Jury Prize at the Onassis Foundation’s Internatio- soul, Buck 65, Beans, Lychee Lassi and Daedelus,nal Theatre Contest, and will be made into a play among others. Since then, Martin has been show-in Quebec in 2008. cased in numerous visual festivals around Europe, Since 2000, he is the official Earth Day spo- like Mapping in Geneva, the Hamburg Digitalkesperson in Quebec. Festival, the Dublab European tour, and the Sperm Festival in Prague. His illustrations have been featured in variousKRISTIAN MANChESTER publications in North America, Europe and Asia,Kris Manchester is currently one of Canada’s including: Latino (Contemporary Graphic Designemerging Creative Directors in Experiential Mar- Compilation), Berlin, 2002 / A Book Designed Toketing. Co-founder of Fly Studio in 1995, Kris has Help, 2006 / Illusive (Contemporary Illustrationsince the beginning of his career merged graphic And Its Context), 2006 / 3 logos (Compilation Ofdesign with the exploration of new opportunities Logos), 2006 / IDN, Beautiful Decay, Los Angelesin all media, from interactive and internet-based / Ãcido Surtido, Buenos Aires / 81+, Tokyo / Belio,media to broadcast and beyond. In 2000, Kris be- Madrid / MTV Latin Awards Off Air Publication,came a partner and Creative Director, Interactive Miami / Lodown, Berlinat Sid Lee (former Diesel). He was instrumental in Currently based in Barcelona, he works as alanding the Cirque du Soleil Interactive account, freelance art director and as an illustrator for hisand later was a key player in developing the Cir- personal project du Soleil brand image (he is also co-creator of Martin has also signed on to be an animation di-Cirque du Soleil: 20 Years Under the Sun, the of- rector for Boolab, a Spanish production companyficial history of Cirque du Soleil). Over the years, ( has worked on campaigns for Zumanity, GazMetro, Aeroplan, Le Devoir and, more recently,Arcadia, collecting many prizes along the way. In 2004, Sid Lee was named Marketing Maga-zine’s Interactive Agency of the Year. In the sameyear, Kris served on the jury for the Cannes Lionsinteractive awards. In recent months, this wide-ranging experien-ce as a communications generalist has allowed Kristo emerge as a player in the new field of experienti-al design, with clients including MGM Grand, RedBull (with whom he won a Cannes Lion), Cirque duSoleil and now adidas. Kris has recently directed and co-directed twomusic videos for Sebastien Lacombe and Tiga. GLOBOLOGOS - 60 -
  32. 32. SID LEE CONTACT INFORMATIONCOLLECTIvE Ateliers: Montreal 75 Queen Street, Suite 1400 Montreal, Quebec H3C 2N6Sid Lee Collective is an incubator that allows Canadaour team to push the boundaries of creativity Phone: +1 514-282-2200further. Sid Lee Collective undertakes culturaland commercial projects in the fields of visual Amsterdamarts, industrial design, music, publishing, etc. Gerard Doustraat 72 1072 VV Amsterdam A brainchild of Sid Lee, the Collective The Netherlandsthrives on collaboration and experimentation. Phone: +31 (0) 206 623030The Sid Lee Collective Amsterdam space is the Parisfirst public venue operated by our team. We 12 rue du Sentierhope it will give a modest preview of Montreal 75 002 Parisand Canadian creativity while acting as a stimu- Francelant for our visitors’ curious minds. Phone: +33 (1) 44 88 83 90TO find OuT mOre aBOuT The COLLeCTive TorontoOr TO Send uS COmmenTS, pLeaSe viSiT 55 Mill Building 5 , Suite 500 Toronto, OntarioABOUT M5A 3C4 CanadaSID LEE Phone: +1 416 - 421-4200 Austin Suite D-102Sid Lee is a company that develops brand 3601 South Congressexperiences—by conceiving products, services Austin, Texas 78704and United Statesspaces—and markets them through advertising, Phone: +1 512 - 444-3533experiential marketing, branded content andinteractive communications. Websites: To embed brands, products, spaces and services conversationalcapital.comwith more meaning and more resonance, we haveassembled one of the most diverse creativeteams in the world. Professionals from a vast SID LEE wANTS TO ThANK…array of disciplines—architecture, advertising,digital marketing, design, content, etc.—work Sid Lee would like to thank Globologos concep-without barriers between their numerous crafts. tors Jacques Languirand and Kristian Manches-Commercial Creativity is how we describe this ter, as well as artistic directors Martin Allais andnovel approach, which is both integrated and Catherine Laporte and all participants: Jean-multidisciplinary. François Alain, Simon Williams, Stéphane Poirier and David Leclerc. Our 250 artisans work globally for top-tierclients from our Montreal and Amsterdam ateliers.TO find OuT mOre aBOuT uS, pLeaSe You can also read the book ConversationalCapital: How to Create Stuff People Love to TalkAbout ( to unders-tand our strategic marketing thinking. GLOBOLOGOS - 62 -
  33. 33. Another fanzine