GOVIND RUBBER LIMITED ( SUMMER INTERNSHIP PROGRAMME )

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Marketing research project work conducted at GRL on the various replacement dealers and customers in ludhiana and Jalandhar .

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GOVIND RUBBER LIMITED ( SUMMER INTERNSHIP PROGRAMME )

  1. 1.  Domestic market is expected to grow at a CAGR of 9 – 10 per cent till FY15.  OEM demand to grow at a CAGR of 11 per cent.  Replacement demand is expected to grow at a CAGR of 8 per cent.  Source :- www.moneycontrol.com
  2. 2.  Inception phase (1920 – 1935)  Development phase (1935 – 1960)  Restriction phase (1961 – 1991)  Modernization phase (1991 onwards)
  3. 3.  GRL is a part of the U.S $500 million Siyaram Poddar Group which has wider interests in textile & Garment, paper and tires.  ISO 9001:2008 certified.  Three well equipped ultra modern manufacturing units.
  4. 4.  One of the largest manufacturing capacity in india.  Wide product range for bicycle tires.  In house mould designing unit.  In house research and development centre.  Good track record of compliances and on time shipments.  Known for delivering premium quality products.
  5. 5. DEMAND FOR TIRES 3 SEGMENTS ORIGINAL EQUIPMENT MAKERS REPLACEMENT EXPORTS Approx 30 % 2nd driver of demand Depends on Cycle production Depends on cycle output in the recent past Primary driver of demand
  6. 6.  Preferred supplier to renowned Indian bicycle manufacturing companies:-  TI  AVON  HERO  ATLAS  MILTON
  7. 7.  Nylon tire  Cotton tire  Color wall tire  Full color tire  Fancy tire  R T tires  P P tire  (sizes between 12 -28 inches)
  8. 8.  Butyl tube  Natural rubber tube  Self sealing tube
  9. 9.  SECTOR :- TIRE INDUSTRY  TITLE:- Analysis of GRL dealers and customers in ludhiana and jalandhar  OBJECTIVE :-  To study the satisfaction level of dealers.  To study the satisfaction level of customers.  To understand and know the problems faced by dealers.  To study the availability of GRL tires among dealers.
  10. 10.  Research design :- exploratory  Data collection:- primary data collection  Sampling design :- random sampling design  Sampling technique:- convenience technique  Extent :- Ludhiana and Jalandhar
  11. 11.  Sample size :- 15 ( ludhiana and jalandhar)  Limitation :- biasness on the part of dealers.  small sample size.  less time spend at dealers.
  12. 12.  A.K Sales opposite bus stand,ldh  AIRI industries,new cycle mkt,gill road  Ankush cycle store, nirmal palace  Bajaj cycle works, near jagraon bridge  Bombay cycle store, ghanta ghar  Bombay trading company,vishkarma chk  Captain cycle ,gill road,ldh
  13. 13.  Chan ram & brothers,near railway road,ldh  Gaurav cycles ,gill road.ldh  Iqbal rickshaw company , sufiana bagh ,ldh  K.K cycle works,near bus stand, jalandhar  Bhalla cycles,near bus stand, Jalandhar  Spiderman near ram bagh,Jalandhar  Lal Dayal cycle store ,near railway road,Jalandhar
  14. 14. factors No. Friends 0 Advertisement 2 Brand image 5 Relatives 0 Self decision 7 Others 1
  15. 15. Satisfaction level Units Fully satisfied 1 Satisfied 12 Dissatisfied 2 Fully dissatisfied 0
  16. 16. factor excell ent Very good good averag e Price 1 7 7 Quality 2 2 10 1 Durabl e 7 6 2 perfor mance 1 6 6 2 total 4 22 29 5
  17. 17. conditions No. Excellent 1 Very good 2 Good 11 Bad 1
  18. 18. factors No. Quality 5 Price 8 Service 0 durability 2
  19. 19. segment Total No. Two wheelers 10 Three wheelers 5
  20. 20. Tire design Results Very good 3 Good 6 Average 6 Poor 0 Very poor 0
  21. 21. reasons Total no. Better margins 3 Customer demand 7 Better quality 5
  22. 22. Factors affecting availability Number Available with almost every dealer 4 Available with few dealers only 9 Available with very few dealers 2
  23. 23. Promotional tools No. Print advertisement 4 Hoardings 1 Tire stands ,calendars 0 Company salesman approach 10
  24. 24.  We met with him at Spiderman( ram bagh)  Serviceman  Motivation:- brand image  Satisfaction- satisfied  Price- good  Preference- quality
  25. 25.  Bombay trading company  Businessman  Motivation- advertisement  Satisfaction level- satisfied  Price satisfaction- good  He purchased 2 Bengal tiger 7” ply
  26. 26.  Labour Turnover problems.  Commitments are not fulfilled .  Policies are not clear.  Billing problems.  Sales person approach problem.  Policies related to credit are not up to mark.  Availability problems.  Conflicts between dealers itself .
  27. 27.  Major Quality problem  International bengal tiger ( cotton)
  28. 28.  Focus more on availability  Salesperson must coordinate according to demand of customers instead of focusing on there on profits and shares.  Clarity in policies related to sales.  Clarity in bills – discounts must be shown clear  Employee motivation.  Commitments must be fulfilled.
  29. 29.  Need to increase relationship with customers.  Need to provide tire maintenance training.  Manage credit facilities to small dealers.  Open service centre for customer or grievance handle box.
  30. 30. OUR SINCERE THANKS TO ALLOUR SINCERE THANKS TO ALL

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