Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

A Five Step Framework to Write Networking Emails People Can't Ignore

69,736 views

Published on

Brian Balfour, VP of Growth at HubSpot, receives hundreds of networking emails a day. He responds to a fifth of them. In this SlideShare he provides a 5-step framework to write networking emails that even the busiest of people can't ignore.

Published in: Marketing, Business
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes ,Download or read Ebooks here ... ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M }
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes.........ACCESS WEBSITE Over for All Ebooks ..... (Unlimited) ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

A Five Step Framework to Write Networking Emails People Can't Ignore

  1. Hi, I’m Brian, the VP of Growth at Sidekick. I get hundreds of networking emails every day, but I only respond to a fifth of them. Here’s what I’ve seen work. www.getsidekick.com  
  2. There’s one thing that matters most when it comes to how … • professionals get the jobs they want • top sales reps outperform the rest of the team • entrepreneurs get their companies off the ground. That thing is … www.getsidekick.com  
  3. Relationships www.getsidekick.com  
  4. But valuable relationships don’t form out of thin air. They require good old fashioned professional networking and relationship building. www.getsidekick.com  
  5. So what’s the best first touch point for networking? www.getsidekick.com  
  6. So what’s the best first touch point for networking? Twitter? Too impersonal and noisy. www.getsidekick.com  
  7. So what’s the best first touch point for networking? Twitter? Too impersonal and noisy. LinkedIn? Messages just get deleted. www.getsidekick.com  
  8. So what’s the best first touch point for networking? Twitter? Too impersonal and noisy. LinkedIn? Messages just get deleted. Cold call? You will be ignored. www.getsidekick.com  
  9. So what’s the best first touch point for networking? Twitter? Too impersonal and noisy. LinkedIn? Messages just get deleted. Cold call? You will be ignored. Networking events? Too expensive and overcrowded. www.getsidekick.com  
  10. The answer: Email is still the predominant channel to network and build new relationships. www.getsidekick.com  
  11. 91% of professionals check their email daily. But most networking emails fall short. www.getsidekick.com  
  12. So here is a 5-step framework to write networking emails that get results. It’ll help you whether you’re trying to reach the CEO of a large company, get in touch with an investor, or contact the hiring manager for a job you want. www.getsidekick.com  
  13. The five steps are: www.getsidekick.com  
  14. Before we get started … Do you want to read this as a web page instead? YES, GIVE ME THE PAGE VERSION
  15. Step 1: www.getsidekick.com  
  16. By spending 10 minutes to research the person’s history, interests, problems, and communication style, you’ll increase your chances of getting a response. www.getsidekick.com  
  17. There are three ways to research and uncover information: 1.  Find their email. 2.  Find where they are online. 3.  Understand their interests. www.getsidekick.com  
  18. Find their email. If you don’t have their email, find it. Avoid emailing a generic address like contact@company.com. That’ll guarantee no response. www.getsidekick.com  
  19. Find their email. If you don’t have their email, find it. Avoid emailing a generic address like contact@company.com. That’ll guarantee no response. Click here for a trick to find anyone’s email
  20. Find where they are online. Examples include their social media profiles like Twitter, Quora, and LinkedIn, or their personal blog. www.getsidekick.com  
  21. Bonus Tip! Tired of hunting down social media profiles? Want them shown to you right in your email inbox? Now you can. GET YOUR EMAIL SIDEKICK TODAY
  22. Understand their interests. Twitter: Look for tweets of questions or personal things. What type of articles do they share? Quora: What kind of questions do they follow or ask? What questions have they answered? LinkedIn: Look at what companies they’ve been involved in. What skills have they been endorsed for? Personal Blog: Look at their about page and what they write about. www.getsidekick.com  
  23. Step 2: www.getsidekick.com  
  24. This step uses social media to increase your chances of connecting. Skip this step, if the person you’re trying to get in touch with isn’t active on social. The goal is to make your name look familiar before you hit their inbox. www.getsidekick.com  
  25. This is easy to do. Go to their Twitter, LinkedIn, or Quora profile, or their personal blog and … 1. Follow them. 2. Retweet a tweet they’re mentioned in. 3. Favorite their tweets. 4. Respond to open questions they ask. 5. Share a relevant link to their interests. 6. Subscribe to their blog. www.getsidekick.com  
  26. This is easy to do. Go to their Twitter, LinkedIn, or Quora profile, or their personal blog and … 1. Follow them. 2. Retweet a tweet they’re mentioned in. 3. Favorite their tweets. 4. Respond to open questions they ask. 5. Share a relevant link to their interests. 6. Subscribe to their blog. REVEAL MORE IN-DEPTH SOCIAL MEDIA NETWORKING TIPS
  27. The best part is that you don’t need a response. They’ll see that you’ve engaged with them. Do this a few times and your name will become more familiar to them. www.getsidekick.com  
  28. Step 3: www.getsidekick.com  
  29. There are three key things to remember when sending the first email: Key 1: Skip the Intro Key 2: Stroke the Ego Key 3: Add Value (Don’t Ask For Anything) www.getsidekick.com  
  30. Key 1: Skip the Intro “Hi I’m Mike Miller. I’m a hard working sales professional.” Don’t do that. It screams cold email. Get to the point of why you’re emailing them. www.getsidekick.com  
  31. Key 2: Stroke the Ego. Ego is a core component of what humans crave. We naturally respond favorably to people who help us fulfill it. www.getsidekick.com  
  32. A few ways to stroke the ego include: Mention them in association with a respected brand name Tell them you shared their work with others Write them a romantic song (joking) www.getsidekick.com  
  33. A few ways to stroke the ego include: Mention them in association with a respected brand name Tell them you shared their work with others Write them a romantic song (joking) … Seriously don’t do that. It’s creepy. www.getsidekick.com  
  34. A few ways to stroke the ego include: Mention them in association with a respected brand name Tell them you shared their work with others Write them a romantic song (joking) … Seriously don’t do that. It’s creepy. UNCOVER HOW I STROKE EGO IN OUR FULL NETWORKING GUIDE
  35. Key 3: Add Value (Don’t Ask for Anything) Restrain yourself from asking for anything and focus on adding value instead. This is a play on the Rule of Reciprocity which states that we’re all bound – even driven – to repay debts of all kinds. www.getsidekick.com  
  36. Here are 4 examples to add value to your email: 1. Share their company, product, or content with others on social media. 2. Feature or mention them in an article you write. 3. Share a high quality article or book on a topic of interest. 4. Introduce them to someone they would find valuable. www.getsidekick.com  
  37. Here are 4 examples to add value to your email: 1. Share their company, product, or content with others on social media. 2. Feature or mention them in an article you write. 3. Share a high quality article or book on a topic of interest. 4. Introduce them to someone they would find valuable. CLICK HERE TO UNLOCK BONUS TIPS ON HOW TO ADD VALUE
  38. Step 4: www.getsidekick.com  
  39. Now’s the time to ask the person for what you wanted this whole time. There are six keys to make this email successful: Key 1: Size Matters Key 2: One Email, One Outcome Key 3: Get Specific Key 4: Small Asks, Then Big Asks Key 5: Do The Work For Them Key 6: Get the Timing Right www.getsidekick.com  
  40. Key 1: Size Matters The moment someone opens an email, they scan it and decide whether or not they want to deal with it. The longer it is, the higher the chance they’ll delete it. Keep the email as short as possible. Revise brutally and cut out anything that’s unnecessary. www.getsidekick.com  
  41. Key 1: Size Matters Hey Brian, I loved your post on Building Growth Teams. I shared it with 3 other friends that I know are facing similar challenges and they all said they immediately subscribed to your blog and even read more blog posts from you. Your’s and Seth Godin’s writing have been very influential on my own work. I can’t express much I’ve learned from you and I’m looking forward to more of your work. There are two other really incredible posts on team building I read recently that you might be interested in. Creating High Performance Teams on Harvard Business Review and A Study of The Top 1% Team done by a researcher at Stanford. I hope you enjoy! What are you currently working on? Let me know if there’s anything I can do for you. Would love to keep in touch. www.getsidekick.com  
  42. Key 1: Size Matters Hey Brian, I loved your post on Building Growth Teams. I shared it with 3 friends that are facing similar challenges and they immediately subscribed to your blog. Your’s and Seth Godin’s writing have been very influential on my work. There are 2 other incredible posts on team building I read that you might be interested in. Creating High Performance Teams on HBR and A Study of The Top 1% Team at Stanford. I hope you enjoy! Hey Brian, I loved your post on Building Growth Teams. I shared it with 3 other friends that I know are facing similar challenges and they all said they immediately subscribed to your blog and even read more blog posts from you. Your’s and Seth Godin’s writing have been very influential on my own work. I can’t express much I’ve learned from you and I’m looking forward to more of your work. There are two other really incredible posts on team building I read recently that you might be interested in. Creating High Performance Teams on Harvard Business Review and A Study of The Top 1% Team done by a researcher at Stanford. I hope you enjoy! What are you currently working on? Let me know if there’s anything I can do for you. Would love to keep in touch. www.getsidekick.com  
  43. Key 2: One Email, One Outcome Keep the email highly focused. If you ask for multiple things, you’ll get nothing. Ask for one thing. www.getsidekick.com  
  44. Key 3: Get Specific Get as specific as you can with your ask. Generic or broad asks create work for the other person. Compare the following: “My startup is a SaaS product for marketers. What should my marketing strategy be?” “My startup is a SaaS product for marketers of SMBs to help them capture more leads. it costs $100/month to start. I’m trying to decided between content marketing and paid acquisition as a channel. What do you think the pros/cons of those two channels would be in my case?” www.getsidekick.com  
  45. Key 4: Small Asks, Then Big Asks The smaller the ask, the more likely you’ll get a response. As your relationship develops, you can comfortably ask for more. www.getsidekick.com  
  46. Key 5: Do The Work For Them Do as much work as you possibly can to make it easy for them to give you what you’re asking for. Take for example, asking to meet in person: “When and where could you meet for half an hour?” “How is next Tue/Wed/Thur at 4pm at your office, or the Starbucks down the block from you?” First example = instant delete. In the second example, date, time, and location are chosen and convenient for them. They just need to say, “Let’s do Tue 4pm at my office. See you then.” www.getsidekick.com  
  47. Key 6: Get the Timing Right Once you’ve taken care of keys 1-5, you need to time your email. Data shows that sending in the evenings will optimize your chances of receiving a reply because: 1.  If your email is part of the day-time bunch you’ll be filtered out. 2.  Most emails get read within an hour of being sent. When will they be in their inbox? Lunch time, commute home, dinner time are bad times. www.getsidekick.com  
  48. Use this tool! You can’t always send an email when you want to. You might be out with friends, at the doctor’s office, or asleep. Use this tool to schedule your emails ahead of time. Boom. DISCOVER THE FREE TOOL TO SCHEDULE EMAILS AHEAD OF TIME
  49. Step 5: www.getsidekick.com  
  50. Want the final step? Find out how to follow up effectively. UNCOVER THE SIMPLE TIPS TO FOLLOW UP EFFECTIVELY
  51. Every networking buff needs a partner. Upgrade your networking game with a trusty Sidekick. GET YOUR FREE POWERFUL NETWORKING SIDEKICK

×