Engagement Planning

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An internal presentation for planner types. Needs explaining so won't be very useful to people who weren't in the room

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  • This presentation is an introduction to engagement planning, what it is, what it isn’t, who’s doing it and how you can do it. There’s some stuff about what I know about love in there as well, but more of that later.
  • Engagement Planning

    1. 1. Engagement Planning: Tools?
    2. 2. <ul><li>interruption </li></ul>
    3. 3. engagement
    4. 5. Engagement marketing is about creating ‘sticky’ ideas, products and experiences
    5. 6. What’s stopping us from doing this?
    6. 7. What’s helping us do this?
    7. 8. What tools do we need?
    8. 9. NETVIBES.COM
    9. 10. Some useful blogs <ul><li>www.psfk.com – trends, cool things </li></ul><ul><li>http://www.coolhunting.com/ - more cool things </li></ul><ul><li>http://greenormal.blogspot.com/ - John Grant’s Green Marketing Manifesto </li></ul><ul><li>www.engadget.com - shiny, tech things </li></ul><ul><li>http://www.boingboing.net/ - a directory of wonderful things </li></ul><ul><li>http://www.springwise.com/ - entrepreneurial things </li></ul><ul><li>http://communities-dominate.blogs.com/ - community things </li></ul><ul><li>www.sidekickstory.com – my comic thing </li></ul>
    10. 11. SLIDESHARE.NET
    11. 12. Del.icio.us
    12. 13. INSTANT MESSENGER
    13. 14. JAIKU.COM
    14. 15. The Machine Is Us/ing Us http://www.youtube.com/watch?v=6gmP4nk0EOE

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