Metro,Town & Rural Skyline of India


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Metro, Town & Rural Skyline of India - Ideal for selecting and prioritizing the best towns and rural markets in India, this product allows you to validate the direction of your expansion plans by providing precise quantitative insights into these markets insight on Consumer, Income, Demography, Rich Rural Areas, Spend Pattern etc.

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Metro,Town & Rural Skyline of India

  1. 1. Metro, Town and Rural Skyline of India (MTRS) For improved market selection and prioritization
  2. 2. Facilitates selection of the best markets amongst all of India’s 7,800 cities and 5,800+ rural blocks Top 530+ Tier 1 to Tier 4 towns in terms of size and growth. Identify the potential of a town and its rural catchment areas. Match your product mix with market potential and distribution network.
  3. 3. MTRS town classification at a glance Town Classification # Towns Details Metros 5 Delhi, Mumbai, Chennai, Kolkata, and Bangalore Mini metros 5 Hyderabad, Ahmedabad, Pune, Coimbatore, Chandigarh Tier 1 towns 39 Population > 10 lakh Tier 2 towns 29 Population > 6 lakh but < 10 lakh Tier 3 towns 169 Population > 2 lakh but < 6 lakh Tier 4 towns 284 Population > 1 lakh but < 2 lakh Non-tier large towns 626 Population >50k but < 1 lakh Non-tier medium towns 1,973 Population >20k but < 50k Non-tier small towns 2,184 Population >10k but < 20k Non-tier very small towns 2,476 Population < 10k
  4. 4. Enables critical business decisions across urban and rural India Find affluent towns & rural markets Identify markets that fit business goals Assess household purchasing power Map consumer spending pattern Size up markets Prioritize markets to improve ROI Identify emerging towns & nearby rural areas Plan hub-spoke distribution models Analyze urban & rural markets Analyze size and share of wallet Plan business growth and expansion Improve returns on business
  5. 5. Provides key information on markets and consumers Population (age & income) Household Asset Ownership Available for all towns and rural sub districts across India Household income, savings & spends Share-of-wallet analysis Location details for spatial analysis
  6. 6. MTRS Data Variables and Use Case
  7. 7. MTRS helps you analyze consumer data, and select & prioritize markets across all towns & rural sub districts of India Availableforall7,800townsand all5,800+ruralsubdistrictsinIndia By Annual income • Target and plan betterHouseholds/ Population Details Classificatio n Business use case Spends across income brackets • Prioritize your product mix • Estimate demand for new products Consumer market size Age distribution • Plan product mix in local marketsPopulation Details across income categories • Study saving & spend habits to estimate willingness to spend on your category Household spends & savings Details of various asset classes • Use surrogates to plan your marketing activities Asset Ownership Location details • Identify town clusters and nearby rural areas • Plan distribution network Geographic Information
  8. 8. Case - A leading apparel retail chain planned its expansion into smaller cities using MTRS Business Problem A leading clothing and footwear retail store in India, with a huge retail footprint across metros, wanted to tap into smaller towns to extend their reach. ​ They had a clear idea about their TG, but needed information on spread of the TG across smaller Indian towns to decide where to set up their stores in a scientific manner. How Indicus Helped Metro, Town and Rural Skyline helped the client identify the towns with large numbers of their TG income segment households. They further studied the income, saving and spend patterns of their TG households and were able to draw up reliable conclusions and build a priority list of towns they could enter. They then took up on-ground assessment of availability of land and real estate prices and quickly shortlisted towns that where viable on costs.
  9. 9. A core component of Indicus’ many ready-to-use solutions Market Skyline – District Series Superior understanding of the scale and scope of your target segment Metro, Town and Rural Skyline Improved market selection & prioritization Neighborhood Skyline Precise targeting of your retail catchments, markets and distribution District GDP & Employment Landscape For taking decisions based on fundamental economic conditions
  10. 10. The Well Known Indicus Advantage • Analytics solutions that help you target better • The most respected economic research and analytics firms in India • Trusted by 300+ leading national and international companies and institutes
  11. 11. Over 300 leading firms have trusted Indicus data and solutions for their business needs Auto MediaBFSI OthersReal Estate Services GovernmentRetail ProductsConsulting Institutions Healthcare
  12. 12. Contact Us Indicus Analytics Pvt Ltd. Phone: +91-11-42512400 / 01 / 02 Email: Web:
  13. 13. Thank You.