Fair Glow Ideas
1. Fairglow Canteen Queen
• Intended for College as well as corporate audiences.
• The idea is to identify a female who encompasses all the virtues and
qualities which entitles her to be a Fairglow Canteen Queen.
• The qualities could be friendly, bubbly, intelligent and the heart of the
• The campaign can be mapped to all the canteens of colleges and
corporate houses of the country.
2. Fairglow Millionaire
• A concept which will target audiences say by setting up stalls in
different areas and people who buy the products get a chance to enter
into a competition which brings both beauty and the brain together.
• The winners from different areas go on to compete on a national level
and in turn the winner of the competition takes home a Million rupees.
3. Glowing Girls
• Mothers are to write about their daughters and answer specific
questions. The “best daughters” are crowned as Glowing Girls and
they receive some gratification.
4. Fairglow Face of the Year
• A chance for the consumers to be the face of the fairglow campaign.
People will get a chance of a lifetime to become the face of fairglow as
well as get a chance to compete in the Femina Miss India competition.
• She will also be a direct entrant in the segment sponsored by fairglow
e.g. Fairglow “perfect skin” or something.
• All one has to do is buy a pack of fairglow products and fill the form
which one gets with the purchased products, answering a few questions
and sending ones photographs. The winner gets a chance to become the
fairglow face of the year.
5. Fairglow Fashion Tour
• Provides a platform for young beautiful girls to realize their dreams of
walking the ramp with the Indian supermodels showcasing the designs
of a top designer. Fairglow will give a chance to a few lucky as well as
deserving girls to win this opportunity of a lifetime.