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Some info about the Bloomingdales company

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  1. 1. Compiled by: Siddharth Shankar Sahu Semester- 3 Fashion Communication Department National Intitute of Fashion Technology
  2. 2. Beginning •Bloomingdale's is an upscale chain of department stores owned by American multinational corporation Macy's, Inc. •Bloomingdale's started in 1861 when brothers Joseph B. Bloomingdale and Lyman G. Bloomingdale started selling hoop- skirts in their Ladies Notions' Shop on Manhattan's Lower East Side. Joseph B. Bloomingdale Lyman G. Bloomingdale R. H. Macy
  3. 3. Hoop Skirts
  4. 4. •In 1872, the Bloomingdale brothers opened their first store at 938 Third Avenue, New York City. •As the popularity of the hoop-skirt was declining, the brothers closed their East Side Bazaar in 1872 in a small row house on Third Avenue and 56th Street, selling a variety of garments such as ladies' skirts, corsets, "gent's furnishings", and European fashions. •The store moved in 1886 to its current location on 59th Street and Lexington Avenue. •It was designed with large plate glass display windows and large merchandising areas.
  5. 5. 20th Century •Around 1905, hard times hit. • In 1913,, business recovered. • In 1930, Bloomingdale's moved to a new location off of Lexington. The building, which had grown to encompass the entire block, had an eleven story addition and was completely redesigned by architects Starrett & van Vleck in the Art Deco style. •In 1949, Bloomingdale's opened its first branch store in Fresh Meadows, Queens Bloomingdales in Lexington
  6. 6. •In 1961, the company started using designer shopping bags to promote its "Esprit de France" exhibit. The design, by artist Jonah Kinigstein, was based on French tarot cards in dramatic shades of red, black, and white. • In 1973, the iconic "Brown Bag" appeared. These were designed by Massimo Vignelli, who also designed the current store typeface, and they were prominently labeled in three sizes: "Little", "Medium", and "Big". •Fashion designer Michaele Vollbracht designed one of the classic shopping bags in red, black, and white of a formally dressed man on one side and a woman on the other. Other artists who have designed shopping bags were fashion illustrator Antonio Lopez, and Mark Kostabi. Shopping bags by Michaele Vollbracht Shopping bag by Massimo Vignelli
  7. 7. •In 1969, Bloomingdale's two branch stores opened in Garden City, New York on Long Island, and Jenkintown, Pennsylvania. Bloomingdale's opened home furnishing stores on the East Coast using products from the flagship's home furnishings department. •In 1973, the store stamped the name "Bloomie's" on ladies' panties as part of its launch for intimate apparel in 1973. The rising popularity caused the store to become a tourist attraction, and articles stamped with "Bloomie's" became popular as souvenirs. Shop in Garden City Bloomies underwears
  8. 8. Expansion from 1974 •In 1974, Bloomingdales opened a store in Newton, Massachusetts, just outside of Boston. A store still exists in Newton's Mall at Chestnut Hill. •The Bloomingdale's By Mail catalog launched in 1978 and this expanded the store's reach to households across the United States. •The retail market boomed in the 1980s. New stores opened along the East Coast, Florida, California, and in Dallas, Texas. •Expansion in the 1990s included a 1992 opening (the 15th store) in the Mall of America near Minneapolis, Minnesota, and four stores in California in 1996. Bloomingdales, in Newton, Massach usetts
  9. 9. •The chain opened two Atlanta locations in 2003, converting the longtime Davison's/R.H. Macy & Co. properties in Lenox Square and Perimeter Mall. In addition, in 2006 and 2007, stores were opened in San Francisco, San Diego, and Costa Mesa, California. Bloomingdales in Costa Mesa Bloomingdales in San Francisco Bloomingdales in San Diego
  10. 10. •On February 14, 2008, parent company, Macy's, Inc., announced plans to enter the Phoenix market with a 180,000 square foot store by 2009. Arizona would have been the thirteenth state to have a Bloomingdale's store location, with this store being the tenth in the western U.S. and 41st throughout the chain. This store never materialized. •In August 2010, Macy's, Inc. opened their first Bloomingdale's outlet at Potomac Mills mall in Woodbridge, Virginia occupying the former space of the Sports Authority outlet. Bloomingdale's outlet at Potomac Mills mall
  11. 11. Products and services Bloomingdales deals with: •Clothing and accessories •Beauty products •Perfumes •Lingerie •Hair dressing •Small tech covers •Tabletops •Pasta, salads and drinks •Interior and furnishing •Art and architecture And the list will go on
  12. 12. Bibliography •'s • • • • Customers-From-Wearing-Expensive-Items-Once-And-Returning-Them-The- Next-Day/articleshow/22720923.cms • worn/story?id=20304704 Info taken on 22nd September 2013.
  13. 13. Thankyou