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Factors affecting Management in Emerging Markets (BRIC)- An MNC perspective How is it different?What should managers keep ...
Management<br />
Culture <br />(Internal organisation)<br />Directness<br />Ends Vs. Means <br />Conflict resolution<br />Management hierar...
Consumer <br />Consumer habits (shaped by culture) influence decisions<br /><ul><li>Demand for local flavour: chicken tikk...
Consumer perception of multi nationals
Collective decisions vs. Individual decisions </li></li></ul><li>Competition <br />Local Competitor = Local Knowledge & Su...
Communication<br />Understand contexts & respect beliefs<br /><ul><li>‘Sex’ not okay in Indian ads</li></ul>Speak the lang...
Conclusion<br />	Corruption, piracy and cronyism might have to be combated<br />But <br />	Elements such as ‘culture’ are ...
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Factors affecting Management in Emerging Markets (BRIC) - An MNC perspective

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Factors affecting Management in Emerging Markets (BRIC) - An MNC perspective .How is it different? What should managers keep in mind?

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  • salamou alakoum.سلام عليكم ورحمه الله وبركاته
    its helpfull thx
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Factors affecting Management in Emerging Markets (BRIC) - An MNC perspective

  1. 1. Factors affecting Management in Emerging Markets (BRIC)- An MNC perspective How is it different?What should managers keep in mind? <br />
  2. 2. Management<br />
  3. 3. Culture <br />(Internal organisation)<br />Directness<br />Ends Vs. Means <br />Conflict resolution<br />Management hierarchy<br />
  4. 4. Consumer <br />Consumer habits (shaped by culture) influence decisions<br /><ul><li>Demand for local flavour: chicken tikka topping
  5. 5. Consumer perception of multi nationals
  6. 6. Collective decisions vs. Individual decisions </li></li></ul><li>Competition <br />Local Competitor = Local Knowledge & Support <br />Expand the pie by aligning with competitor<br />
  7. 7. Communication<br />Understand contexts & respect beliefs<br /><ul><li>‘Sex’ not okay in Indian ads</li></ul>Speak the language of your audience <br /> - “Come alive with Pepsi” translated to “Pepsi brings your ancestors back from the dead” in China <br />
  8. 8.
  9. 9. Conclusion<br /> Corruption, piracy and cronyism might have to be combated<br />But <br /> Elements such as ‘culture’ are equally important for making management decisions <br />
  10. 10. Thank You !<br />Questions ?<br />

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