Factors affecting Management in Emerging Markets (BRIC)- An MNC perspective How is it different?What should managers keep ...
Management<br />
Culture <br />(Internal organisation)<br />Directness<br />Ends Vs. Means <br />Conflict resolution<br />Management hierar...
Consumer <br />Consumer habits (shaped by culture) influence decisions<br /><ul><li>Demand for local flavour: chicken tikk...
Consumer perception of multi nationals
Collective decisions vs. Individual decisions </li></li></ul><li>Competition <br />Local Competitor = Local Knowledge & Su...
Communication<br />Understand contexts & respect beliefs<br /><ul><li>‘Sex’ not okay in Indian ads</li></ul>Speak the lang...
Conclusion<br />	Corruption, piracy and cronyism might have to be combated<br />But <br />	Elements such as ‘culture’ are ...
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Factors affecting Management in Emerging Markets (BRIC) - An MNC perspective

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Factors affecting Management in Emerging Markets (BRIC) - An MNC perspective .How is it different? What should managers keep in mind?

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  • salamou alakoum.سلام عليكم ورحمه الله وبركاته
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  • This presentation is about management in emerging markets – How is it different? Assumes that management in BRIC countries might be slightly differentDefinition : MNC : is a corporation or an enterprise that manages production or delivers services in more than one country. BRIC : acronym that refers to the related economies of Brazil, Russia, India, and China.
  • 4 factors influence management decisionsCompetition – local Culture - The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or groupConsumer - is a broad label for any individuals or households that use goods and services generated within the economy. Communication – How the MNC is going to get it’s products and services into the local market
  • Directness : American’s Believe in direct yes or no communication. Indians often find it hard to say &quot;no&quot; or raise problematic issues effectively with their American counterparts.Ends vs Means :In Indian business culture, following the rules and implementing correct processes is highly valued, but in American business culture, it&apos;s all about results. Americans don&apos;t like to be told all the procedural reasons and why something can&apos;t be or hasn&apos;t been done.Conflict Resolution : Americans are relatively unconcerned with face-saving or the avoidance of conflict, disagreements will be dealt with openly and straightforwardly, in a &quot;tell it like it is&quot; manner. Indians and people from other cultures that tend to avoid conflict and loss of face.Hierarchy :In American business culture, rank and title aren&apos;t as important as they are in India
  • Spoken in local language, more acceptance, local jobs going away
  • Value and culture embraced !
  • Management in general looks at evil’s in other societies and method’s to combat it Cronyism is partiality to long-standing friends, especially by appointing them to positions of authority, regardless of their qualifications.
  • Factors affecting Management in Emerging Markets (BRIC) - An MNC perspective

    1. 1. Factors affecting Management in Emerging Markets (BRIC)- An MNC perspective How is it different?What should managers keep in mind? <br />
    2. 2. Management<br />
    3. 3. Culture <br />(Internal organisation)<br />Directness<br />Ends Vs. Means <br />Conflict resolution<br />Management hierarchy<br />
    4. 4. Consumer <br />Consumer habits (shaped by culture) influence decisions<br /><ul><li>Demand for local flavour: chicken tikka topping
    5. 5. Consumer perception of multi nationals
    6. 6. Collective decisions vs. Individual decisions </li></li></ul><li>Competition <br />Local Competitor = Local Knowledge & Support <br />Expand the pie by aligning with competitor<br />
    7. 7. Communication<br />Understand contexts & respect beliefs<br /><ul><li>‘Sex’ not okay in Indian ads</li></ul>Speak the language of your audience <br /> - “Come alive with Pepsi” translated to “Pepsi brings your ancestors back from the dead” in China <br />
    8. 8.
    9. 9. Conclusion<br /> Corruption, piracy and cronyism might have to be combated<br />But <br /> Elements such as ‘culture’ are equally important for making management decisions <br />
    10. 10. Thank You !<br />Questions ?<br />

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