Electronic Media for Business Communication

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An overview of the electronic tools available in a business environment.

Published in: Social Media, Technology, Business
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Electronic Media for Business Communication

  1. 1. RANGE OF AVAILABLE MEDIA • SOCIAL NETWORKING • EMAIL • IM • TEXT MESSAGING • BLOGGING & MICROBLOGGING • PODCASTING • VIDEOS
  2. 2. IS PRINT STILL RELEVANT? • MAKING A FORMAL IMPRESSION • LEGAL REQUIREMENTS • PERMANENT, UNCHANGEABLE, OR SECURE RECORD
  3. 3. COMPOSITIONAL MODES • CONVERSATIONS • COMMENTS AND CRITIQUES • ORIENTATIONS • REFERENCE MATERIAL • TEASERS • UPDATES AND ANNOUNCEMENTS • TUTORIALS
  4. 4. SOCIAL MEDIA
  5. 5. SOCIAL MEDIA CONTENT CREATION • IT’S A CONVERSATION • BE INFORMAL BUT NOT CARELESS • CREATE CONCISE, SPECIFIC, AND INFORMATIVE HEADLINES • GET, AND STAY, INVOLVED • USE INDIRECT PROMOTION • BE TRANSPARENT AND HONEST • THINK BEFORE YOU POST!
  6. 6. BUSINESS USE OF SOCIAL MEDIA • GATHER MARKET INTELLIGENCE • RECRUITMENT • SHARING PRODUCT INFORMATION • FOSTER BRAND COMMUNITIES
  7. 7. SOCIAL MEDIA FAUX PAS • KELLY, D. (2012, AUGUST 21). CRAWFORD DEFENDS 'SHELL DUNG' TWEET. JAMAICA GLEANER ONLINE. RETRIEVED NOVEMBER 10, 2013 FROM HTTP://JAMAICAGLEANER.COM/GLEANER/20120821/LEAD/LEAD9.HTML • MITCHELL, D. (2013, MAY 2). KINGSTON MAYOR GETS FLAK OVER 'F' TWEET. JAMAICA GLEANER ONLINE. RETRIEVED NOVEMBER 10, 2013 FROM HTTP://JAMAICAGLEANER.COM/LATEST/ARTICLE.PHP?ID=44555 • MITCHELL, D. (2013, JULY 22). TWEET BLUES: MP SAYS SORRY TO MISS JAMAICA WORLD FINALIST. JAMAICA GLEANER ONLINE. RETRIEVED NOVEMBER 10, 2013 FROM HTTP://JAMAICAGLEANER.COM/LATEST/ARTICLE.PHP?ID=46634
  8. 8. EMAIL
  9. 9. CREATING EFFECTIVE EMAIL MESSAGES PLANNING EMAIL MESSAGES • MAKE SURE EVERY EMAIL IS NECESSARY • DON’T “CC” OR “BCC” UNNECESSARILY • FOLLOW COMPANY EMAIL POLICY • FOLLOW THE CHAIN OF COMMAND
  10. 10. CREATING EFFECTIVE EMAIL MESSAGES WRITING EMAIL MESSAGES • REMEMBER BUSINESS EMAIL IS MORE FORMAL • EMAILS CARRY THE SAME LEGAL WEIGHT AS OTHER DOCUMENTS • USE CORRECT GRAMMAR, SPELLING, AND PUNCTUATION • MAKE YOUR SUBJECT LINE COMPELLING
  11. 11. CREATING EFFECTIVE EMAIL MESSAGES COMPLETING EMAIL MESSAGES • REVISE AND PROOFREAD • USE SIMPLE AND CLEAN LAYOUTS • USE AN EMAIL SIGNATURE TO SHARE CONTACT INFORMATION • DOUBLE CHECK YOUR RECIPIENT LIST
  12. 12. BLOGGING
  13. 13. BLOGGING FOR BUSINESS • IDENTIFY AN AUDIENCE THAT IS BROAD ENOUGH O JUSTIFY • IDENTIFY A PURPOSE THAT IS COMPREHENSIVE ENOUGH • CONSIDER THE SCOPE OF THE BLOG • COMMUNICATE WITH A PERSONAL STYLE AND AN AUTHENTIC VOICE • DELIVER NEW INFORMATION QUICKLY • ENCOURAGE AUDIENCE TO JOIN THE CONVERSATION
  14. 14. PODCAST

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