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eBooks: Putting Librarians, Students
and Researchers “In the Know”
Tommy Doyle
Senior Vice President Strategy, Business De...
2
• Elsevier’s In The Know strategy
• Content within a platform that
supports needs, workflows
• Gap analysis for data-dri...
Food SupplyFood Supply
Biomedical Research
Food Supply
Biomedical Research
Energy
Chemistry
Food Supply
Biomedical Researc...
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Biomedical Neuroscience Fundamental Life Science
Chem Eng Chemistry Eart...
Identifying the content gaps
Tools Analysis Results
• Create annual
strategic plan
• Create ‘hit’ lists
• Profile and pros...
Uses of Elsevier eBooks and journals
6
Definitions
Fundamentals
Deepen
knowledge
Latest
Advances
Methods &
Processes
Books...
Gather
Information
Identify
Question
Publish
Write
Paper
Experiment,
Collect Data
Write
Proposal
Evaluate
Secure
Funding/
...
Continuous improvement of our platforms to make reference
content more discoverable, accessible and useful for researchers...
Making content more accessible
Insights Library
Access Plus
Reference Modules
Access Plus
Freedom
Collection
Collections
R...
Closing the publishing loop to learn, adapt, impact faster
Data-Driven Decision Making
• Bibliometrics
• Usage analytics
•...
A smart editorial strategy pays
• 104% year over year usage growth for eBooks on ScienceDirect
• 10% usage growth for Scie...
33%
11%
6%5%
5%
4%
4%
4%
4%
3%
21%
Published Articles 2013
(Top Subject Areas)
Medicine and Dentistry
Biochemistry, Geneti...
0% 10% 20% 30% 40%
Medicine and Dentistry
Biochemistry, Genetics and Molecular…
Physics and Astronomy
Social Sciences
Psyc...
Reference work turnaways indicate foundational
content needs for researchers and students
- 100 200 300
Social Sciences
Ne...
15
Published Articles 2010-2014 (top subject areas)
Source: SciVal – Scopus data
Australian research overview by subject
Source: ScienceDirect eBook data – 2015
Australian users are increasingly trying to access
Elsevier eBooks
16
• Allocating limited resources for
maximum impact
• Investing in reference content base
to support researchers and student...
Obrigado
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Tommy Doyle - eBooks: Putting Librarians, Students and Researchers “In the Know”

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Tommy Doyle - eBooks: Putting Librarians, Students and Researchers “In the Know”

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Tommy Doyle - eBooks: Putting Librarians, Students and Researchers “In the Know”

  1. 1. eBooks: Putting Librarians, Students and Researchers “In the Know” Tommy Doyle Senior Vice President Strategy, Business Development, Continuity Publishing September 2015
  2. 2. 2 • Elsevier’s In The Know strategy • Content within a platform that supports needs, workflows • Gap analysis for data-driven content recommendations Agenda
  3. 3. Food SupplyFood Supply Biomedical Research Food Supply Biomedical Research Energy Chemistry Food Supply Biomedical Research Energy Chemistry Food Supply Biomedical Research Energy Neuroscience Earth & Environment Chemistry Food Supply Biomedical Research Energy Neuroscience Earth & Environment Chemistry Food Supply Biomedical Research Energy Neuroscience Fundamental Life Science Earth & Environment Chemistry Food Supply Biomedical Research Energy Neuroscience Chemical Engineering Fundamental Life Science Earth & Environment Chemistry Food Supply Biomedical Research Energy Neuroscience Chemical Engineering Fundamental Life Science Materials Science Data-driven portfolio investing to maximize impact of limited resourcesSubjectsthatarebigandgrowing Subjects where Elsevier has a strong positionResults as of 2013 Normalized against average 3
  4. 4. 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Biomedical Neuroscience Fundamental Life Science Chem Eng Chemistry Earth & Environment Materials Energy Food Supply Elsevier Scientific Reference Books No. Front list titles* Investing in the content gaps to grow our reference base to support users Definitions Fundamentals Methods & Processes Deep Knowledge Recent Developments 4
  5. 5. Identifying the content gaps Tools Analysis Results • Create annual strategic plan • Create ‘hit’ lists • Profile and prospect for ‘best fit’ authors • Publish content for comprehensive research coverage Scopus & SciVal • Track all journal activity • Article citation • Research/subject growth • Citation impact • Influential authors and institutions • Research funding • Book usage trends • Identify hot growth areas and correlate with high-performing authors • Identify research gaps • Quantify an idea SciVal Scopus 5
  6. 6. Uses of Elsevier eBooks and journals 6 Definitions Fundamentals Deepen knowledge Latest Advances Methods & Processes Books are the knowledge repository from which we learn. Primary research Summary of journal articles on a topic Highly cited publications offering in-depth explorations of developments in a field Pedagogical examination or didactic presentation of key subject area concepts and methods Compendiums of information / data sets for field or techniques, providing quick answers on the job Complete, advanced and detailed descriptions providing depth in subject areas Comprehensive, foundational introduction to a discipline; encyclopedias Journal Articles Journal Review Articles Serials Major Reference Works Textbooks eBooks Latest Advances Relevance of information over time Journals Books
  7. 7. Gather Information Identify Question Publish Write Paper Experiment, Collect Data Write Proposal Evaluate Secure Funding/ Resources, Build Environment Understanding the researcher workflow 7
  8. 8. Continuous improvement of our platforms to make reference content more discoverable, accessible and useful for researchers Researcher need ScienceDirect Principle COMPREHENSIVE CURRENT I need both foundational knowledge and most up to date content in my field of research SIMPLEI need to find relevant research at the right time, in the way that suits me ACCESSIBLE SMART COLLABORATIVE I need to better understand what I’m reading and collaborate with other researchers, both nationally and internationally • Streamlining of the user interface to enhance usability • Relentless focus on discoverability from 3rd parties and library catalogues • Ongoing improvements to mobile experience • Multiple improvements to platform search experience • Improved alerts and recommendations • Ongoing integration with researcher workflow tools • Significant additional reference works to be added • Further interactive content innovations in development • Further improvements to book and journal search integration Our focus areas for platform development
  9. 9. Making content more accessible Insights Library Access Plus Reference Modules Access Plus Freedom Collection Collections Reference Modules Access Only Corporate Edition Evidence-based Selection Pick & Choose Access Only Hybrid Perpetual Degree of Ownership 9
  10. 10. Closing the publishing loop to learn, adapt, impact faster Data-Driven Decision Making • Bibliometrics • Usage analytics • Analytics training • Analytic hires Modular Content Delivery • Updating content • Chapter-based workflow • Smart content tagging • And more to come… Flexible Business Models • Free • Sharable • Rental • Access only • Access plus • Perpetual
  11. 11. A smart editorial strategy pays • 104% year over year usage growth for eBooks on ScienceDirect • 10% usage growth for ScienceDirect overall • Higher researcher satisfaction since 2013 • Higher purchaser satisfaction since 2012 Source: market research survey by Elsevier • Highest citation per book by large commercial publisher 2005-11 Source Scopus book citation database, all book types and subject areas - 10 20 30 40 50 60 Elsevier Publisher Red Publisher Blue Publisher Green 11
  12. 12. 33% 11% 6%5% 5% 4% 4% 4% 4% 3% 21% Published Articles 2013 (Top Subject Areas) Medicine and Dentistry Biochemistry, Genetics and Molecular Biology Physics and Astronomy Social Sciences Psychology Arts and Humanities Nursing and Health Professions Engineering Neuroscience Immunology and Microbiology Other Subject Area's • Gap analysis: Data-driven analysis to support strategic acquisition of new content • Gives librarians visibility into – Research trends and content usage – User behaviors – User questions – Percentage of questions answered So how can we put librarians In The Know 12
  13. 13. 0% 10% 20% 30% 40% Medicine and Dentistry Biochemistry, Genetics and Molecular… Physics and Astronomy Social Sciences Psychology Arts and Humanities Nursing and Health Professions Engineering Neuroscience Immunology and Microbiology Mathematics Earth and Planetary Sciences Computer Science Agricultural and Biological Sciences Environmental Science Pharmacology, Toxicology and… Materials Science Chemistry Multidisciplinary Economics, Econometrics and Finance Business, Management and Accounting Chemical Engineering Decision Sciences Energy Veterinary Science and Veterinary… Article Output vs eBooks Usage Publications (% of total) ebooks Usage (% of total) eBooks Turnaways (% of total) Gap indicates content that an institution needs 64% 58% 33% 42% 36% 42% 67% 58% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2011 2012 2013 2014 eBooks Usage and Turnaways eBooks Usage (%) eBooks Turnaways (%) 13
  14. 14. Reference work turnaways indicate foundational content needs for researchers and students - 100 200 300 Social Sciences Neuroscience Environmental Science Medicine and Dentistry Forensics Physics Economics, Econometrics & Finance MRW Turnaways per Subject Area Major Reference Work Title Subject Area Turnaways % of Total International Encyclopedia of the Social & Behavioral Sciences Social Sciences 59 5% Encyclopedia of Neuroscience Neuroscience 41 3% Treatise on Geochemistry (Second Edition) Earth and Planetary Sciences 40 3% Encyclopedia of Human Behavior (Second Edition) Psychology 39 3% Encyclopedia of Food Safety Agriculture, Biological and Food Sciences 39 3% Encyclopedia of Language & Linguistics (Second Edition) Social Sciences 37 3% Treatise on Geochemistry Earth and Planetary Sciences 34 3% International Encyclopedia of Education (Third Edition) Social Sciences 33 3% Comprehensive Organic Synthesis (Second Edition) Chemistry 32 3% International Encyclopedia of Human Geography Social Sciences 30 2% Encyclopedia of Sleep Neuroscience 29 2% Encyclopedia of Applied Ethics (Second Edition) Social Sciences 27 2% Encyclopedia of Health Economics Biomedical Science and Medicine 27 2% Encyclopedia of Biodiversity (Second Edition) Agriculture, Biological and Food Sciences 26 2% Climate Vulnerability Environmental Science 26 2% Other Major Reference Works n.a. 708 58% 14
  15. 15. 15 Published Articles 2010-2014 (top subject areas) Source: SciVal – Scopus data Australian research overview by subject
  16. 16. Source: ScienceDirect eBook data – 2015 Australian users are increasingly trying to access Elsevier eBooks 16
  17. 17. • Allocating limited resources for maximum impact • Investing in reference content base to support researchers and students • Data-driven decision making at every level of editorial organization • Deploying decisions faster at more granular levels. • New business models for greater accessibility Data-driven approach: Puts Elsevier, librarians, students and researchers In The Know • Results in significant usage growth, higher user satisfaction, and highest citations by book • Putting librarians In The Know to deliver greater impact to communities they serve 17
  18. 18. Obrigado

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