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NMDL Assignment 10


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An attempt to increase MSU student attendance at MSU WBB home games.

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NMDL Assignment 10

  1. 1. Michigan State University Women’s Basketball The New Media Brand Manifesto NMDL Assignment 10- April 2010 Created By: Audrianna Sibiski
  2. 2. MSU Women’s Basketball Overview What can we do to increase student participation? How can we raise awareness of the FREE TICKET option to attend a women’s basketball game?
  3. 3. Campaign Objective To create a campaign to raise awareness to the MSU student body of the option to attend a women’s basketball game FREE of charge to increase student participation at home games.
  4. 4. Slogan : If You’re A Student, Your FREE! Brand Manifesto Problem : Low student participation at home games Solution : We will target MSU students through digital technology (mobile devices and laptops)
  5. 5. Public Relations <ul><li>Participate in the Izzone campout </li></ul><ul><li>Blog about experience </li></ul><ul><li>Upload videos to webpage </li></ul><ul><li>Include option to purchase women’s basketball ticket package </li></ul>
  6. 6. Social Media Strategy
  7. 7. Blogging <ul><li>Create women’s basketball blog and add to webpage </li></ul><ul><li>Include individual coach and player blogs </li></ul>
  8. 8. Search Engine Optimization <ul><li>Improve SEO for MSU Women’s Basketball </li></ul><ul><li>Use player Twitter and Facebook to promote page </li></ul><ul><li>Choose articles from webpage and DIGG , Stumble and save to Delicious </li></ul><ul><li>Optimize for KEYWORDS related to class site </li></ul><ul><li>Choose keyword phrases </li></ul><ul><li>Include links to Webpage on all social media and blogging sites </li></ul>
  9. 9. Media Flight Plan/Measuring Effectiveness
  10. 10. Suggestions <ul><li>Renovate webpage - make more appealing ! </li></ul><ul><li>Add blog roll , Twitter , Facebook , and YouTube links. </li></ul><ul><li>Direct link to personal webpage </li></ul>