Growing Your Business With Wordpress

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An overview of how WordPress can be used in your business. You may be surprised - it\'s more than blogging!

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  • Growing Your Business With Wordpress

    1. 1. Sian Murphy The Ruby Marketers presentsGrowing Your Business With Wordpress
    2. 2. Today We Will Cover
    3. 3. Today We Will Cover• Wordpress Anatomy
    4. 4. Today We Will Cover• Wordpress Anatomy• What Wordpress Can Do For Your Business
    5. 5. Today We Will Cover• Wordpress Anatomy• What Wordpress Can Do For Your Business• Getting Started
    6. 6. Today We Will Cover• Wordpress Anatomy• What Wordpress Can Do For Your Business• Getting Started• Questions
    7. 7. But First..Wordpress Helps You With...
    8. 8. But First..Wordpress Helps You With...• Cost Effective Website
    9. 9. But First..Wordpress Helps You With...• Cost Effective Website• Administer Your Business
    10. 10. But First..Wordpress Helps You With...• Cost Effective Website• Administer Your Business• Build Your Business
    11. 11. But First..Wordpress Helps You With...• Cost Effective Website• Administer Your Business• Build Your Business• Publication tool
    12. 12. A Few Starting Points
    13. 13. A Few Starting Points• Wordpress is much more than blogs
    14. 14. A Few Starting Points• Wordpress is much more than blogs• Choose A Corporate Website Set Up
    15. 15. A Few Starting Points• Wordpress is much more than blogs• Choose A Corporate Website Set Up• Or, Blog Set up, or a...
    16. 16. A Few Starting Points• Wordpress is much more than blogs• Choose A Corporate Website Set Up• Or, Blog Set up, or a...• Web/Blog Combo
    17. 17. A Few Starting Points• Wordpress is much more than blogs• Choose A Corporate Website Set Up• Or, Blog Set up, or a...• Web/Blog Combo• Host it on Wordpress for free
    18. 18. A Few Starting Points• Wordpress is much more than blogs• Choose A Corporate Website Set Up• Or, Blog Set up, or a...• Web/Blog Combo• Host it on Wordpress for free• Host yourself
    19. 19. Basic Anatomy
    20. 20. Basic Anatomy• Open source
    21. 21. Basic Anatomy• Open source• Template System
    22. 22. Basic Anatomy• Open source• Template System• Plugin Architecture
    23. 23. Basic Anatomy• Open source• Template System• Plugin Architecture• Publishing tool
    24. 24. Basic Anatomy• Open source• Template System• Plugin Architecture• Publishing tool• Fully customisable when self hosted
    25. 25. How It Fits Together Wordpress
    26. 26. How It Fits Together + Theme
    27. 27. How It Fits Together Or a posher theme
    28. 28. How It Fits TogetherTheme + Skin = final show
    29. 29. What’s Up The BackEnd? Simply Log in...
    30. 30. Wordpress = Flexibility
    31. 31. Wordpress = Flexibility• Website Set Up
    32. 32. Wordpress = Flexibility• Website Set Up• Blog Set Up
    33. 33. Wordpress = Flexibility• Website Set Up• Blog Set Up• Web/blog combo
    34. 34. Wordpress = Flexibility• Website Set Up• Blog Set Up• Web/blog combo• Change themes, skins, colours
    35. 35. Wordpress = Connected To YourCustomers, Prospects and The World!
    36. 36. Wordpress = Connected To YourCustomers, Prospects and The World!• Forums
    37. 37. Wordpress = Connected To YourCustomers, Prospects and The World!• Forums• Social Media
    38. 38. Wordpress = Connected To YourCustomers, Prospects and The World!• Forums• Social Media• Blogs
    39. 39. Wordpress = Connected To YourCustomers, Prospects and The World!• Forums• Social Media• Blogs• Communities
    40. 40. Wordpress = Traffic
    41. 41. Wordpress = Traffic• SEO - integrated link management
    42. 42. Wordpress = Traffic• SEO - integrated link management• SEO - On and off page optimisation
    43. 43. Wordpress =Publication Traffic
    44. 44. Wordpress = Publication Traffic• Pings
    45. 45. Wordpress = Publication Traffic• Pings• Social Media Automation
    46. 46. Wordpress = Publication Traffic• Pings• Social Media Automation• Regular content
    47. 47. Wordpress = Publication Traffic• Pings• Social Media Automation• Regular content• Feeds
    48. 48. Wordpress = Control
    49. 49. Wordpress = Control• You choose your hosting
    50. 50. Wordpress = Control• You choose your hosting• You control & Update Your Content
    51. 51. Wordpress = Control• You choose your hosting• You control & Update Your Content• You have control of Your website!
    52. 52. Wordpress = CostEffective Websites
    53. 53. Wordpress = Cost Effective Websites• Avoid a custom build to Set up
    54. 54. Wordpress = Cost Effective Websites• Avoid a custom build to Set up• Do your own updates
    55. 55. Wordpress = CleanCoding & Permalinks
    56. 56. Administer Your Business With Wordpress
    57. 57. Administer Your Business With Wordpress
    58. 58. Administer Your Business With Wordpress• Event Management
    59. 59. Administer Your Business With Wordpress• Event Management• Client logins, client support, client pages
    60. 60. Administer Your Business With Wordpress• Event Management• Client logins, client support, client pages• Forum, Private Members, Community Centre
    61. 61. Administer Your Business With Wordpress• Event Management• Client logins, client support, client pages• Forum, Private Members, Community Centre• Process payments, issue invoices, cart
    62. 62. Administer Your Business With Wordpress• Event Management• Client logins, client support, client pages• Forum, Private Members, Community Centre• Process payments, issue invoices, cart• Contact Forms and prospect gathering
    63. 63. Administer Your Business With Wordpress• Event Management• Client logins, client support, client pages• Forum, Private Members, Community Centre• Process payments, issue invoices, cart• Contact Forms and prospect gathering• Project management
    64. 64. Administer Your Business...contContent Management with...
    65. 65. Administer Your Business...contContent Management with...
    66. 66. Administer Your Business...contContent Management with... • Pages
    67. 67. Administer Your Business...contContent Management with... • Pages • Posts
    68. 68. Administer Your Business...contContent Management with... • Pages • Posts • Categories
    69. 69. Administer Your Business...contContent Management with... • Pages • Posts • Categories • Tags
    70. 70. Administer Your Business...contContent Management with... • Pages • Posts • Categories • Tags • Internal link management
    71. 71. Grow Your Business With Wordpress
    72. 72. Grow Your Business With Wordpress• Simplifies testing and analytics
    73. 73. Grow Your Business With Wordpress• Simplifies testing and analytics• Easy surveys
    74. 74. Grow Your Business With Wordpress• Simplifies testing and analytics• Easy surveys• Interact with prospects and existing clients - blogging, RSS, Social Media
    75. 75. Grow Your Business With Wordpress• Simplifies testing and analytics• Easy surveys• Interact with prospects and existing clients - blogging, RSS, Social Media• Specialist pages - landing and sales pages
    76. 76. Grow Your Business With Wordpress• Simplifies testing and analytics• Easy surveys• Interact with prospects and existing clients - blogging, RSS, Social Media• Specialist pages - landing and sales pages• Host your own auction
    77. 77. Grow Your Business...contDeliver your product in new ways
    78. 78. Grow Your Business...contDeliver your product in new ways
    79. 79. Grow Your Business...cont Deliver your product in new ways• Membership systems
    80. 80. Grow Your Business...cont Deliver your product in new ways• Membership systems• Videos
    81. 81. Grow Your Business...cont Deliver your product in new ways• Membership systems• Videos• Ebooks and Reports
    82. 82. Grow Your Business...cont Deliver your product in new ways• Membership systems• Videos• Ebooks and Reports• Webinars
    83. 83. Grow Your Business...cont Deliver your product in new ways• Membership systems• Videos• Ebooks and Reports• Webinars• Manage referral payments and commissions
    84. 84. Grow Your Business, Or GrowA Business - With WordpressNiche Blogs and Websites
    85. 85. Grow Your Business, Or GrowA Business - With WordpressNiche Blogs and Websites
    86. 86. Grow Your Business, Or GrowA Business - With Wordpress Niche Blogs and Websites• Advertising revenue
    87. 87. Grow Your Business, Or GrowA Business - With Wordpress Niche Blogs and Websites• Advertising revenue• Affiliate (commission) systems
    88. 88. Grow Your Business, Or GrowA Business - With Wordpress Niche Blogs and Websites• Advertising revenue• Affiliate (commission) systems• Sell your own stuff or other product in the niche
    89. 89. Grow Your Business, Or GrowA Business - With Wordpress Niche Blogs and Websites• Advertising revenue• Affiliate (commission) systems• Sell your own stuff or other product in the niche• Membership websites (again)
    90. 90. Membership WebsitesExisting skills& knowledge Membership & Other Products, Blogs
    91. 91. Membership WebsitesExisting skills& knowledge
    92. 92. Membership Models• Modular Course• Micro-continuity• UPS• Publisher
    93. 93. Modular Course Move clients or staffthrough a set of differentmodules as they progress through your course. The module closes down as they complete each one and you can add a test in between Typically fixed duration each module.
    94. 94. Micro-Continuity Deliver course typematerial to clients atdesignated intervals - weekly, monthly. As subscribers move from month to month, you give them access to successive parts of the course - but still with access to earlier parts. Fixed Duration
    95. 95. Coaching Site Each client getstheir own area +access to sharedresources - Max Leverage Manage 12 max exclusive clients
    96. 96. UPS Subscriber gets afixed package each month Open ended - needs high demand, quality products - excellent residual income Each new package supplants the previous
    97. 97. Publisher Subscribers get access to allcurrently published material Different membership levels Top Notch At Coaching Model Enticement through the levels
    98. 98. Project ManagementManage remote Add deliverables, teams tasks, directions to each teams’ membership area Each team has its own area and shared resources Consolidate team reports
    99. 99. How To Get Started• Bluehost.com - 1 click wordpress load• Free WP Themes, Themes2WP, WordPress Themes Base, Free WordPress Themes 4U, WordPress Themes for Free
    100. 100. The Trickier Stuff• Social Media Interaction and Automation• Premium Themes• Membership sites
    101. 101. Call The Ruby Marketers on 01634 823343To find out how wordpress could help your business grow

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