Mpace Presentation 12.9.09 Updated 12.15.09

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Mpace Presentation 12.9.09 Updated 12.15.09

  1. 1. Welcome! Networking in a 2.0 World Kristina Sanchez, Assistant Director, Employer Relations Sarah Yoo, Internship Coordinator
  2. 2. Agenda <ul><li>Review Twitter/Linked In </li></ul><ul><li>Discuss reasons behind lack of use </li></ul><ul><li>Show tools and tips </li></ul><ul><li>Provide advice for increasing usage at your school </li></ul>
  3. 3. Advantages Why focus on Twitter and LinkedIn? <ul><li>Utilized heavily in U.S. and across the world </li></ul><ul><li>FREE! </li></ul><ul><li>Offers new ways to find opportunities and network </li></ul><ul><li>Recruiters using both of these sites </li></ul><ul><li>Students need to connect with more senior people, especially alumni </li></ul>
  4. 4. What is LinkedIn? <ul><li>Professional online network of over 50 million people </li></ul><ul><li>Members create a profile with a virtual resume of education, employment history, group affiliations, etc. </li></ul><ul><li>Members can explore connections of their connections </li></ul><ul><li>Tool for job seekers </li></ul><ul><li>&quot;The number one way you find a job is through referral and LinkedIn is the biggest referral network out there,” said Charlene Li, founder of the research outfit Altimeter Group. </li></ul>
  5. 5. How Can Students Benefit From LinkedIn? <ul><li>Gain valuable company information </li></ul><ul><li>Networking with other students, alumni, employers. </li></ul><ul><li>Gain industry knowledge through discussions, events, news, and jobs opportunities. </li></ul><ul><li>Develop a professional identity, have employers and recruiters search for them </li></ul><ul><li>Find job opportunities and connect with recruiters and employees of that company personally </li></ul>
  6. 6. Social Networking and Hiring Practices Results of a CareerBuilder Survey (June 2009) <ul><li>45 % Recruiters use social networking sites to “screen” candidates </li></ul><ul><li>18 % of employers said they assessed content on social networking sites encouraging them to hire the candidate. </li></ul><ul><li>Profile provided recruiters info on: </li></ul><ul><li>Candidate's personality and fit w/in organization – 50% </li></ul><ul><li>Professional qualifications – 39% </li></ul><ul><li>Creativity – 38% </li></ul><ul><li>Communication skills – 35% </li></ul><ul><li>Well-rounded -- 33% </li></ul><ul><li>http://www.careerbuilder.com/Article/CB-1337-Getting-Hired-More-Employers-Screening-Candidates-via-Social-Networking-Sites/ </li></ul>
  7. 7. Common hurdles <ul><li>“ LinkedIn is only for business and finance students.” </li></ul><ul><li>“ I don’t have the time or the desire to join another social networking site.” </li></ul><ul><li>“ I haven’t decided on a career or industry yet” </li></ul><ul><li>“ I don’t have any professional experiences ” </li></ul><ul><li>“ I don’t have anybody to add to my contacts ” </li></ul>
  8. 8. Student Feedback “ I was able to get in touch with a Pomona alumnus working in the entertainment industry. I contacted him through LinkedIn and was able to schedule a valuable informational interview.” Bjorn Commers (Junior, Economics Major) “ I was hesitant [about joining LinkedIn] because I didn't know people who used it, but when I joined it automatically added everyone from my e-mail contacts, and I knew a surprisingly large number of people. ” Eliot Chang (Senior, Environmental Analysis Major)
  9. 9. Profile <ul><li>May 2009 alumna - job seeker </li></ul><ul><li>Lists past positions </li></ul><ul><li>Public profile URL </li></ul><ul><li>Specifies areas of interests in environment </li></ul>
  10. 10. LinkedIn Public Search <ul><li>Came up as Search result #6 from Google </li></ul>
  11. 11. LinkedIn Groups <ul><li>Over 400,000 groups </li></ul><ul><li>Students can join groups based on: college alumni, career center, prof. associations, etc. </li></ul><ul><li>Great way to build an online presence </li></ul>
  12. 12. Company Groups
  13. 13. LinkedIn Company Profiles <ul><li>Show students how they can research companies of interest </li></ul><ul><li>Valuable company data such as contacts, no. of employees, top schools they recruit from, etc. </li></ul><ul><li>Connect with company recruiters on LinkedIn </li></ul>
  14. 14. Using LinkedIn for Job Search <ul><li>Video about LinkedIn </li></ul>
  15. 15. Marketing LinkedIn <ul><li>Include a link on your career center website </li></ul><ul><li>Post articles on career center’s Facebook fan page </li></ul><ul><li>Post link on Symplicity homepage </li></ul><ul><li>Build it into your career center’s programming </li></ul><ul><ul><li>Internship program </li></ul></ul><ul><ul><li>Networking workshops </li></ul></ul><ul><ul><li>Career Week: Get Connected with alumni </li></ul></ul><ul><ul><li>Demo in drop-in advising </li></ul></ul>
  16. 16. Resources for Career Services Professionals <ul><li>Lawrence College – Great Tips for Students on Completing their LinkedIn Profile </li></ul><ul><li>http://blogs.lawrence.edu/careercenter/2009/01/im_linkedin_now_what_tip_1.html </li></ul><ul><li>Tips from a KPMG Recruiter </li></ul><ul><li>http://thesjsucareercenter.wordpress.com/2009/03/25/linkedin-tips-from-kpmg-recruiter-sarah-peacey/ </li></ul><ul><li>LinkedIn Applications </li></ul><ul><li>http://learn.linkedin.com/apps/ </li></ul><ul><li>Jobs Insider – Allows you to find positions and contacts who work for those companies </li></ul><ul><li>Article: Recession lifts social networking site LinkedIn </li></ul><ul><li>http://money.cnn.com/2009/03/24/technology/hempel_linkedin.fortune/index.htm </li></ul>
  17. 17. Twitter What is it ? “ It’s one of the fastest growing phenomena on the internet” -New York Times
  18. 18. Twitter                                                                    Who is using it? What are they posting?
  19. 19. Twitter
  20. 20. Sample Twitter Posts
  21. 21. Twitter <ul><li>Accenture @Accenture_Jobs ACULIS, Inc. @aculis ADP @ADPCareers Allstate Insurance @AllstateCareers Assurant Solutions @AssurantCareers AT&T @ATTjobs Burger King @BKCareers comScore @comScoreJobs Davita, Inc. @DaVitaJobs Deloitte Touche Tohmatsu @JoinDeloitteUS Ecolab @Ecolab_Jobs EMC @EMCCareers EMC @EMCCollege Ernst & Young @Ernst_and_Young Follett Software Co. @FSCCareers Forrester Research, Inc. @forresterjobs Fullhouse Interactive @fullhousecareer Hershey Company @HersheyCompany Hewitt @HewittCareers Hyatt Hotels & Resorts @Hyattcareers Hyatt San Antonio @HyattSanAntonio Intel @JobsatIntel J.B. Hunt @WeHaveFreight Kaplan Test Prep Services @KTPA_Careers Keller Williams Realty @KWCareers </li></ul><ul><li>Kissito Post-Acute Care @kissitocareers KPMG @KPMG KPMG @KPMGUSCareers Wipro, LTD @WiproCareers Kroger @KrogerWorks LexisNexis @LN_Recruiting Mattel @MattelRecruiter Mattel @mattelmba McCormick & Schmick @Careers_At_MSSR Microsoft @JobsBlog MTV Networks @MTVnetworksjobs MTV Games @MTVGamesJobs Raytheon @Raytheon_Jobs Razorfish @RazorfishJobs Sodexo @SodexoCareers Spotsylvania Medical Center @CareersAtSRMC Thomson Reuters @TRCareers Twitter (of course!) @jobs United Parcel Service @UPSjobs UPMC @UPMCCareers US Dept. of State @DOScareers Verizon @VerizonCareers Warner Brothers @WBCareers Wipro, LTD @WiproCareers </li></ul>Sample of Employers using Twitter to Recruit: Complete List: http:// www.socialbrandindex.com /
  22. 22. Twitter Handles/Avatars StudentJobs SummerJob GreenBizJobs GreenCollarJob SoCalLawCareers HireBioMedical IdealistJobsCA Doscareers journalism_jobs GetGraDesigJobs Artsjobs Publishingjobs WorkInSports jobs_NY_film GetMarReseaJobs SocialMediaJob How do you find these handles/avatars?
  23. 23. Using Twitter’s Search StudentJobs SummerJob GreenBizJobs GreenCollarJob SoCalLawCareers HireBioMedical IdealistJobsCA Doscareers journalism_jobs GetGraDesigJobs Artsjobs Publishingjobs WorkInSports jobs_NY_film GetMarReseaJobs SocialMediaJob How do you find these handles/avatars?
  24. 24. Using Peoplebrwsr
  25. 25. TwitterJobSearch
  26. 27. Twitter Handles/Avatars Articles: http://www.stumbleupon.com/s/#26oUpZ/jobmob.co.il/blog/twitter-lists-job-search//
  27. 28. Twitter <ul><li>Why are employers using it? </li></ul><ul><li>Cheaper alternative to big online job boards </li></ul><ul><li>Small organizations that don’t have a careers section of their web and can’t afford a job board will advertise here. </li></ul><ul><li>Target social-media-savvy job hunters and convey an innovative image </li></ul><ul><li>Employers think college students are using Twitter </li></ul>
  28. 29. Twitter <ul><li>Why should students care? </li></ul><ul><li>Offers the chance to interact one-on-one with recruiters </li></ul><ul><li>Stay up-to-the minute with new job notifications </li></ul><ul><li>You know for sure that the organization is actively recruiting for this position </li></ul><ul><li>Offers students the chance to research what is happening and what is being said about an organization </li></ul>
  29. 30. Twitter by Email
  30. 31. Closing Thoughts <ul><li>Career Center staff should feel comfortable to demo sites to students – this sells it! </li></ul><ul><li>Find ways to build this into daily programming and resources </li></ul><ul><li>Target students by sending LinkedIn invites </li></ul><ul><li>Create a ‘location’ for your career center </li></ul><ul><ul><li>Can be on Alumni Group or separate </li></ul></ul>
  31. 32. Questions? <ul><li>Contact Information </li></ul><ul><li>Kristina Sanchez: </li></ul><ul><li>[email_address] </li></ul><ul><ul><li>www.linkedin.com/in/kristinamariesanchez </li></ul></ul><ul><li>Sarah Yoo: </li></ul><ul><li>[email_address] </li></ul><ul><li>www.linkedin.com/in/sarahyoo9 </li></ul><ul><li>Phone: (909)621-8144 </li></ul>

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