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Trial

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Trial

  1. 1. PROPOSED MARKETING PLAN 2011
  2. 2. Iligan City Profile <ul><li>Population : 285, 061 </li></ul><ul><ul><li>Urban: 113 268  39.7 % </li></ul></ul><ul><ul><li>Rural: 171 793  60.3% </li></ul></ul><ul><li>Income Classification : 1 st Class </li></ul><ul><li>Additional Employee: 1 Sales Associate </li></ul><ul><li>Additional Pairs To be Sold : 8% or 800 pairs </li></ul><ul><li>Promotional Budget : Php 16,000 </li></ul>
  3. 3. Marketing Plan Assumption: Php1000 – average price per pair Php300,000 300 Php9,045 <ul><li>Hava Must-Hav </li></ul><ul><li>Lanyard: Free for every single purchase worth Php 2000 </li></ul>-- -- -- <ul><li>Online Ads </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>500000 500 3,500 3,416 <ul><li>Fiesta Freebies </li></ul><ul><li>Bar Pins </li></ul><ul><li>Wooden Keychain </li></ul>Pesos Units Projected Sales COST PROMO
  4. 4. Ozamis City Profile <ul><li>Population : 123,137 </li></ul><ul><ul><li>Urban: 112,150  91.08% </li></ul></ul><ul><ul><li>Rural: 10,987  8.92% </li></ul></ul><ul><li>Income Classification : 3 rd Class </li></ul><ul><li>Additional Employee: 1 Sales Associate </li></ul><ul><li>Additional Pairs To be Sold : 8% or 800 pairs </li></ul><ul><li>Promotional Budget : Php 16,000 </li></ul>
  5. 5. Marketing Plan Assumption: Php1000 – average price per pair -- -- 1,825 <ul><li>Print Ads </li></ul><ul><li>Posters </li></ul><ul><li>Tarpolines </li></ul>-- -- -- <ul><li>Online Ads </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>Php800,000 800 Php 14,175 <ul><li>210 Flip-Float mini </li></ul><ul><li>Present 3 receipts of purchase from Mar-Nov 2011 </li></ul>Pesos Units Projected Sales COST PROMO
  6. 6. Dipolog City Profile <ul><li>Population : 113,118 </li></ul><ul><ul><li>Urban: 43.274  38.26% </li></ul></ul><ul><ul><li>Rural: 69,844  61.74% </li></ul></ul><ul><li>Income Classification : 3 rd Class </li></ul><ul><li>Additional Employee: 1 Sales Associate </li></ul><ul><li>Additional Pairs To be Sold : 3% or 300 pairs </li></ul><ul><li>Promotional Budget : Php 6,000 </li></ul>
  7. 7. Marketing Plan Assumption: Php1000 – average price per pair -- -- Php3,000 <ul><li>Hav-a-pin </li></ul><ul><li>60 pcs </li></ul>-- -- Php1,500 1,500 <ul><li>Print Ads </li></ul><ul><li>Posters </li></ul><ul><li>Tarpolines </li></ul>Php300,000 300 -- <ul><li>Online Ads </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>Pesos Units Projected Sales COST PROMO
  8. 8. <ul><li>Population : 161,312 </li></ul><ul><ul><li>Urban: 55,214  34.22% </li></ul></ul><ul><ul><li>Rural: 106,098  65.78% </li></ul></ul><ul><li>Income Classification : 2 nd Class </li></ul><ul><li>Additional Employee: 1 Sales Associate </li></ul><ul><li>Additional Pairs To be Sold : 4% or 400 pairs </li></ul><ul><li>Promotional Budget : Php 8,000 </li></ul>Pagadian City Profile
  9. 9. Marketing Plan Assumption: Php1000 – average price per pair Php 400,000 400 Php8,000 <ul><li>LUCKY 8 th </li></ul><ul><li>Every 8 th day of the month, a lucky 8 th shopper will get 50% off on her next purchase </li></ul>-- -- -- <ul><li>Online Ads </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>Pesos Units Projected Sales COST PROMO
  10. 10. <ul><li>Population : 774,407 </li></ul><ul><ul><li>Urban: 413,640  53.41% </li></ul></ul><ul><ul><li>Rural: 360,767  46.59% </li></ul></ul><ul><li>Income Classification : 1 st Class </li></ul><ul><li>Additional Employee: 1 Sales Associate </li></ul><ul><li>Additional Pairs To be Sold : 29% or 2,900 pairs </li></ul><ul><li>Promotional Budget : Php 58,000 </li></ul>Zamboanga City Profile
  11. 11. Marketing Plan Assumption: Php1000 – average price per pair -- -- Php50,000 <ul><li>4ever pair promo </li></ul><ul><li>Couple slippers hand painted by talented tattoo artists </li></ul>Php290,000 2,900 -- <ul><li>Online Ads </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>-- -- 8,000 <ul><li>Print Ads </li></ul><ul><li>Posters </li></ul><ul><li>Tarpolines </li></ul>Pesos Units Projected Sales COST PROMO
  12. 12. Butuan City Profile <ul><li>Population : 298,378 </li></ul><ul><ul><li>Urban: 83,455  30% </li></ul></ul><ul><ul><li>Rural: 214,923  70% </li></ul></ul><ul><li>Income Classification : 1 st Class </li></ul><ul><li>Additional Employee: 1 Sales Associate </li></ul><ul><li>Additional Pairs To be Sold : 6% or 600 pairs </li></ul><ul><li>Promotional Budget : Php 12,000 </li></ul>
  13. 13. Marketing Plan Assumption: Php1000 – average price per pair -- -- Php11,999 <ul><li>Hava-must-hav </li></ul><ul><li>Free for every single purchase worth Php 2000 </li></ul>Php600,000 600 -- <ul><li>Online Ads </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>Pesos Units Projected Sales COST PROMO
  14. 14. Surigao City Profile <ul><li>Population : 132,151 </li></ul><ul><ul><li>Urban: 50,145  40% </li></ul></ul><ul><ul><li>Rural: 82,006  60% </li></ul></ul><ul><li>Income Classification : 3 rd Class </li></ul><ul><li>Additional Employee: 1 Sales Associate </li></ul><ul><li>Additional Pairs To be Sold : 3% or 300 pairs </li></ul><ul><li>Promotional Budget : Php 6,000 </li></ul>
  15. 15. Marketing Plan Assumption: Php1000 – average price per pair Php300,000 300 Php 6,000 <ul><li>Flip-Float mini </li></ul><ul><li>Present 3 receipts of purchase from Mar-Nov 2011 </li></ul>-- -- -- <ul><li>Online Ads </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>Pesos Units Projected Sales COST PROMO
  16. 16. Cagayan de Oro City Profile <ul><li>Population : 553,996 </li></ul><ul><ul><li>Urban: 553,996  100% </li></ul></ul><ul><ul><li>Rural: none </li></ul></ul><ul><li>Income Classification : 1 st Class </li></ul><ul><li>Additional Employee: 1 Sales Associate </li></ul><ul><li>Additional Pairs To be Sold : 39% or 3,900 pairs </li></ul><ul><li>Promotional Budget : Php 78,000 </li></ul>
  17. 17. Marketing Plan Assumption: Php1000 – average price per pair Php600,000 600 Php18,090 <ul><li>Hava-must-hav </li></ul><ul><li>Lanyard: Free for every single purchase worth Php 2000 </li></ul>-- -- -- <ul><li>Online Ads </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>3,000,000 3300 59,910 <ul><li>4ever pair promo </li></ul><ul><li>Couple slippers hand painted by talented tattoo artists </li></ul>Pesos Units Projected Sales COST PROMO

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