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Engaging Indian Youth: A Social Me Approach

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Engaging Indian Youth: A Social Me Approach

  1. 1. y<br />Engaging Indian Youth: A Social Me Approach <br />
  2. 2. The context…<br />
  3. 3. The Networked <br />Youth <br />85% of Indian youth are hooked to one or more social networking sites. The Web 2.0 Generation Survey 2010<br />
  4. 4. The Online <br />Youth <br />of the Indian youth spend more than 30 minutes every day on the internet. <br />The Web 2.0 Generation Survey 2010<br />70%<br />
  5. 5. The Population<br />Nearly 50%<br />of India’s total population is under the age of 20 and classified under the youth category creating a group of over 459 million … <br />
  6. 6. That means your youth population alone is more that our total population!!!<br />Homer’s Dilemma <br />
  7. 7. So, that gives us…<br />
  8. 8. The Math <br />390<br />million social networking users<br />
  9. 9. The Math <br />321.3<br /> million users who are on the net for at least 30 minutes.<br />
  10. 10. And we have even not started with mobile phones…<br />
  11. 11. The Math <br />The spend on mobile Internet by the young population in India will cross $9 bnby2012…<br />MobileYouth Report 2010<br />
  12. 12. Connections…<br />
  13. 13. So what are they doing online?<br />
  14. 14. Chatting <br />Uploading <br />Online Activities <br />Discussing<br />Debating<br />Buying <br />Blogging <br />Searching <br />Creating <br />Selling <br />Playing <br />Reading <br />Viewing <br />Networking<br />Tagging <br />Listening <br />Vodcasting <br />Downloading <br />Podcasting <br />Talking<br />Writing <br />
  15. 15. Social Networks<br /> Tata Consultancy Services,2010<br />
  16. 16. Access Pattern<br /> Tata Consultancy Services,2010<br />
  17. 17. Information Sources<br /> Tata Consultancy Services,2010<br />
  18. 18. Chatting <br />Uploading <br />Discussing<br />Understanding <br />Connections <br />Debating<br />Buying <br />Blogging <br />Searching <br />Creating <br />Selling <br />And it’s all connected somewhere. <br />Understanding these connections is the key <br />to understanding them.<br />Playing <br />Reading <br />Viewing <br />Networking<br />Tagging <br />Listening <br />Vodcasting <br />Downloading <br />Podcasting <br />Talking<br />Writing <br />
  19. 19. But it all appears to be random…<br />
  20. 20. A Framework <br />RETAIN<br />CONVERT<br />Original framework by Ben Cooper <br />
  21. 21. Radar <br />Original framework by Ben Cooper <br />
  22. 22. Engagement Channels<br />YOU<br />Enrollments <br />Apps<br />Original framework by Ben Cooper <br />
  23. 23. Power of <br />Recommendations<br />L 1<br />L 2<br />L 3<br />L 4<br />
  24. 24. How Opinions <br />are Formed<br />
  25. 25. A Case Study <br />http://on.fb.me/c1Xbld<br />
  26. 26. Engagement Strategy… <br />
  27. 27. Content Lifecycle <br />Most of the companies are good at generating content <br />But fumbles with Publishing it.<br />
  28. 28. Engagement Model<br />Use <br />Conversion<br />Evaluation <br />Engagement<br />Awareness<br />
  29. 29. Awareness<br />Making your presence felt<br />
  30. 30. Activity Landscape<br />
  31. 31. Evaluation <br />Pique their <br />Interest…<br />
  32. 32. Activity Landscape<br />Merrill and Reid<br />
  33. 33. Use <br />Let them use it… <br />
  34. 34. Activity Landscape<br />
  35. 35. Engage <br />Give them a reason to come back<br />
  36. 36. Engagement<br /> Landscape <br />
  37. 37. Development <br />Milestones <br />1<br />3<br />2<br />4<br />Concept Finalization<br />Document all ideas and develop a proposal/concept document.<br />Proto Development <br />Develop a prototype. You can use a cloudbased solution like grou.ps for this. <br />Walkthrough <br />Live demonstration of the prototype to allign user expectations.<br />Development Plan <br /><ul><li>Project plan
  38. 38. Development Partners
  39. 39. Budgeting
  40. 40. Resourcing
  41. 41. Marketing Plan
  42. 42. There are a number of solutions available that allows you to create a social network easily for a nominal charge.
  43. 43. Some of them are Ning, JomSocial, Elggand grou.ps
  44. 44. Most of them has a free option as well so that you can try it out before taking the plunge </li></ul>This illustration is a part of ”Flowchart Visual”. See the whole presentation at slideshop.com/PowerPoint-Flowchart-Visual<br />
  45. 45. Team <br />You’ll need people to support the momentum <br />Technology experts: Outsourced or cloud based <br />Content editors : People who will go through the content to maintain quality <br />Social Media Analysts : People who will interact with the platform on a daily basis <br />Community Champions: Trainers/Faculties who will be in charge of creating the initial momentum. <br />
  46. 46. Thank You…<br />Shyamanta (Sam) Baruah<br />shyamantab@gmail.com<br />http://twitter.com/#!/Shyamantab<br />http://elearnology.wordpress.com/<br />http://www.flickr.com/photos/shyamantab<br />
  • AbhishekPandey7

    May. 25, 2011

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