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Personal Branding Summit - Dan Schawbel


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Dan Schawbel kicks off the first ever Personal Branding Summit at Borders in Boston. He talks about what personal branding is, why it's important now, and gives further insight on how it's impacting our lives personally and professionally.

Published in: Business, Education
  • Thank you so much for such a great presentation!! This is exactly right, it's a whole different ball game out there and it's called social media!

    Excellent work, keep it up!

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Personal Branding Summit - Dan Schawbel

  1. 1. Dan Schawbel Personal Branding Expert & Author of Me 2.0 The Current & Future State of Personal Branding Sponsored by Montani Translations
  2. 2. <ul><li>6 job seekers for each job </li></ul><ul><ul><li>Bureau of Labor Statistics </li></ul></ul><ul><li>560,000 fewer online job ads posted in July The Conference Board </li></ul><ul><li>80% of people aren’t passionate about their jobs </li></ul><ul><ul><li>Harris Interactive </li></ul></ul><ul><li>Social networks for background checks </li></ul><ul><ul><li>22% of hiring managers CareerBuilder </li></ul></ul><ul><ul><li>10% of admissions officers Kaplan </li></ul></ul>Your Career is in Jeopardy
  3. 3. <ul><li>75% of Americans use social media </li></ul><ul><ul><li>Forrester Research </li></ul></ul><ul><li>2/3 of the world visits social networks </li></ul><ul><ul><li>Nielsen </li></ul></ul><ul><li>13 hours of video uploaded to YouTube every minute </li></ul><ul><li>3.6 billion photos on Flickr </li></ul><ul><li>5 billion minutes spent on Facebook each day </li></ul><ul><li>The big 3 </li></ul><ul><ul><li>Facebook: 250 million </li></ul></ul><ul><ul><li>LinkedIn: 40 million </li></ul></ul><ul><ul><li>Twitter: 24 million </li></ul></ul>Social Media Has Exploded
  4. 4. Times Have Changed 26% of U.S. workers are now free agents ( Kelly Services) “ We are CEOs of our own companies: Me Inc.” ( Tom Peters)
  5. 5. Why Branding Matters Now
  6. 6. My Journey Personal Branding TV July 2 nd , 2007 August 25th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Brand Awards May 1st, 2007 Personal Branding Book April, 7 2009 Personal Branding Blog March 14 th , 2007
  7. 7. Personal Branding Success Triangle Transparency Authenticity Visibility Value
  8. 9. How Job Seekers Find Jobs
  9. 10. How Do Recruiters Find Job Seekers
  10. 11. The Real Way To Get A Job Through machines Through people
  11. 13. Take a Niche Real Estate Apartments Apartments in Charlotte Apartments in Charlotte for College students
  12. 14. How Far Will You Go to Stand Out
  13. 15. Advertise Your Brand
  14. 16. Brands Can Shatter in an Instant
  15. 17. <ul><li>Sued for $50,000 for 1 Tweet! </li></ul>And….Cost You $$$
  16. 18. And….Get You Fired
  17. 19. Common Sense is Encouraged <ul><li>8% of companies have fired employees because of Facebook </li></ul>
  18. 20. Branding By Association: Company
  19. 21. Branding By Association “ John Smith is the most intelligent man I’ve ever known. You should hire him for your company.” - Barack Obama “ Jessica Smith is the sexiest woman I’ve ever known. You should hire her for your modeling agency.” – Brad Pitt
  20. 22. Your Online Network Is Worth $$$ Each email contact is worth $948 (IBM research) To work at Best Buy you need 250+ Twitter followers # of friends # of followers # of contacts # of subscribers
  21. 23. <ul><li>Be careful </li></ul><ul><li>Work hard </li></ul><ul><li>Build relationships </li></ul><ul><li>Have fun! </li></ul>Command Your Future
  22. 25. In stores nationally Get your free sample today! Continue Your Journey
  23. 26. Connect With Me