Next Level Executives

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Next Level Executives

  1. 2. Times Have Changed Specialist Sr. Specialist Manager Sr. Manager Director 1980 1982 1986 1989 1993 2003 2004 2006 2007 2008 Specialist Manager Entrepreneur Author Speaker 69% of HR Execs rate " length of service " as least important or not even applicable. - The Sydney Morning Herald, April 08’ Me Inc.
  2. 3. <ul><li>1/4 Internet users </li></ul><ul><li>visit social networking </li></ul><ul><li>sites. </li></ul><ul><li>- TNS, June 08’ </li></ul>The Rise of Social Media 145 million people will be reading blogs by 2012. - eMarketer, May 08’
  3. 4. Branding Becomes Personal
  4. 5. My Journey Personal Branding Blog March 14 th , 2007 Personal Brand Awards May 1st, 2007 Personal Branding TV July 2 nd , 2007 DanSchawbel.com August 25th , 2007 Personal Branding Wiki September 12th , 2007 Personal Branding Articles Spring 2009 Personal Branding Magazine August 1st, 2007
  5. 6. What is Personal eBranding?
  6. 7. Personal eBrand Assets <ul><li>Name: Brad Pitt </li></ul><ul><li>Picture: </li></ul><ul><li>Personal Brand Statement: </li></ul>“ I’m the best-looking guy in the entire world ”
  7. 8. Network Successfully
  8. 9. Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile 47% of people have searched for information about themselves online (Pew Internet Study, Dec 07’)
  9. 10. Reputation Management Lindsey Lohan – Results 31 - 35 Isiah Thomas – Results 1 - 5 Your Brand Can’t Hide From Google
  10. 11. <ul><li>YourName .com </li></ul><ul><li>Facebook.com/people/ Your_Name </li></ul><ul><li>LinkedIn.com/in/ YourName </li></ul><ul><li>Twitter.com/ YourName </li></ul><ul><li>YourName .Wordpress.com </li></ul><ul><li>FriendFeed.com/ YourName </li></ul><ul><li>YouTube.com/user/ YourName </li></ul><ul><li>Flickr.com/photos/ YourName </li></ul><ul><li>Your.Name @gmail.com </li></ul>Secure Your eBrand
  11. 12. What’s Being Said About You?
  12. 13. <ul><li>Self-discovery </li></ul><ul><li>Niche topic </li></ul><ul><li>Objectives </li></ul><ul><li>Listen </li></ul><ul><li>Build </li></ul><ul><li>Participate </li></ul><ul><li>Maintain </li></ul>Blog Your Brand
  13. 14. <ul><ul><li>Volume </li></ul></ul><ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Relevancy </li></ul></ul>Social Network Checklist
  14. 15. eBrand Consistency
  15. 16. <ul><li>975 million users globally by 2012 </li></ul><ul><ul><li>ComputerWorld, May 08’ </li></ul></ul><ul><li>30 million millennial subscribers by 2012 </li></ul><ul><ul><li>In-Stat, May 08’ </li></ul></ul><ul><li>30% of European social network users access them through mobile phone </li></ul><ul><ul><li>Telecom Paper, June 08’ </li></ul></ul><ul><li>AT&T Delivers Social Networking Apps To Mobile Customers with JuiceCaster </li></ul>Your Future is Mobile
  16. 18. OR

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