<ul><li>- 760,000  jobs lost since January  ABC News </li></ul><ul><li>84%  of workers hate their jobs  CareerBuilder </li...
You Can Make a Difference
My Journey Personal Branding  Blog March 14 th , 2007 Personal Branding  TV   July 2 nd , 2007 DanSchawbel.com August 25th...
4-Step Personal Branding Process [DCCM]
 
Command Your Career!
What is Your Brand? <ul><li>Self-Impression  =   Perception </li></ul>
What are your brand attributes? Self-starter Loyal Studious Attentive Determined Hard-working Diligent Trustworthy Team-pl...
Personal Brand Assessment <ul><li>What personal attributes would you like to improve? </li></ul><ul><li>How do your friend...
4-Step Personal Branding Process [DCCM]
Personal Branding Toolkit Cover Letter Resume CD Portfolio References Document Website / Blog Business Card
Blogging 101 <ul><li>Know your brand </li></ul><ul><li>Take a niche </li></ul><ul><li>Register for: </li></ul><ul><ul><li>...
LinkedIn 101 <ul><li>Custom url </li></ul><ul><li>Avatar </li></ul><ul><li>Profile </li></ul><ul><li>Recommendations </li>...
Facebook 101 <ul><li>Control your page </li></ul><ul><li>Picture </li></ul><ul><li>Status </li></ul><ul><li>Find contacts ...
4-Step Personal Branding Process [DCCM]
Market Your Brand <ul><li>“ Content is king but Marketing is the queen and the queen runs the household.” </li></ul><ul><u...
5 Promotional Tips <ul><li>Attend networking events </li></ul><ul><li>Connect with the media </li></ul><ul><li>Write artic...
4-Step Personal Branding Process [DCCM]
Manage Your Brand <ul><li>“ Manage your personal brand so you can benefit from the new digital landscape instead of suffer...
What Does  G o o g l e  Say About You? Pew Internet Study, Dec 07 47% of people  self-google 53% of people  google others
Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile
Reputation Management Your Brand Can’t  Hide  From  G o o g l e
<ul><li>YourName .com </li></ul><ul><li>Facebook.com/people/ Your_Name </li></ul><ul><li>LinkedIn.com/in/ YourName </li></...
Listen and Monitor – 6 Tools
The Facebook Effect Manage Your REP or You’re  Fired!
<ul><li>Be careful </li></ul><ul><li>Work hard </li></ul><ul><li>Build relationships </li></ul><ul><li>Have fun! </li></ul...
 
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Me 2.0 Tour: UMass Dartmouth

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Dan Schawbel continues his book tour, this time at UMass Dartmouth.

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Me 2.0 Tour: UMass Dartmouth

  1. 2. <ul><li>- 760,000 jobs lost since January ABC News </li></ul><ul><li>84% of workers hate their jobs CareerBuilder </li></ul><ul><li>1.3% more graduate hires in 2009 NACE </li></ul><ul><li>Social networks for background checks </li></ul><ul><ul><li>22% of hiring managers CareerBuilder </li></ul></ul><ul><ul><li>10% of admissions officers Kaplan </li></ul></ul>Your Career is in Jeopardy  Solution: Personal Branding
  2. 3. You Can Make a Difference
  3. 4. My Journey Personal Branding Blog March 14 th , 2007 Personal Branding TV July 2 nd , 2007 DanSchawbel.com August 25th , 2007 Personal Branding Wiki September 12th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Brand Awards May 1st, 2007 Personal Branding Book April, 7 2009
  4. 5. 4-Step Personal Branding Process [DCCM]
  5. 7. Command Your Career!
  6. 8. What is Your Brand? <ul><li>Self-Impression = Perception </li></ul>
  7. 9. What are your brand attributes? Self-starter Loyal Studious Attentive Determined Hard-working Diligent Trustworthy Team-player Motivated Reliable Conscientious Industrious Persistent Dynamic Energetic Enterprising Enthusiastic Aggressive Organized Methodical Adaptable Alluring Cooperative Cultured Detail-oriented Diligent Encouraging Efficient Entertaining Exuberant Hilarious Likeable Obedient Productive Punctual Receptive Trustworthy Prolific Sincere
  8. 10. Personal Brand Assessment <ul><li>What personal attributes would you like to improve? </li></ul><ul><li>How do your friends describe you? </li></ul><ul><li>What are my five favorite activities? </li></ul><ul><li>What are your favorite college classes? </li></ul><ul><li>How do you define success? </li></ul>
  9. 11. 4-Step Personal Branding Process [DCCM]
  10. 12. Personal Branding Toolkit Cover Letter Resume CD Portfolio References Document Website / Blog Business Card
  11. 13. Blogging 101 <ul><li>Know your brand </li></ul><ul><li>Take a niche </li></ul><ul><li>Register for: </li></ul><ul><ul><li>Domain name </li></ul></ul><ul><ul><li>Google Feedreader </li></ul></ul><ul><ul><li>Wordpress.com/.org </li></ul></ul><ul><li>Design </li></ul><ul><li>Blog marketing </li></ul><ul><ul><li>Comment on other blogs </li></ul></ul><ul><ul><li>Link to other blogs </li></ul></ul><ul><ul><li>Email experts </li></ul></ul><ul><ul><li>Guest post </li></ul></ul>If a 7-year-old can do it YOU CAN
  12. 14. LinkedIn 101 <ul><li>Custom url </li></ul><ul><li>Avatar </li></ul><ul><li>Profile </li></ul><ul><li>Recommendations </li></ul><ul><li>LinkedIn answers </li></ul><ul><li>Groups </li></ul><ul><li>Networking </li></ul><ul><li>Promotion </li></ul>
  13. 15. Facebook 101 <ul><li>Control your page </li></ul><ul><li>Picture </li></ul><ul><li>Status </li></ul><ul><li>Find contacts </li></ul><ul><li>Join groups and pages </li></ul><ul><li>Events </li></ul>
  14. 16. 4-Step Personal Branding Process [DCCM]
  15. 17. Market Your Brand <ul><li>“ Content is king but Marketing is the queen and the queen runs the household.” </li></ul><ul><ul><li>Gary Vaynerchuk, Wine Library TV </li></ul></ul>
  16. 18. 5 Promotional Tips <ul><li>Attend networking events </li></ul><ul><li>Connect with the media </li></ul><ul><li>Write articles </li></ul><ul><li>Speak publicly </li></ul><ul><li>Get endorsements </li></ul>
  17. 19. 4-Step Personal Branding Process [DCCM]
  18. 20. Manage Your Brand <ul><li>“ Manage your personal brand so you can benefit from the new digital landscape instead of suffer from it.” </li></ul><ul><ul><li>Tim Ferriss, Bestselling Author, Four Hour Work Week </li></ul></ul>
  19. 21. What Does G o o g l e Say About You? Pew Internet Study, Dec 07 47% of people self-google 53% of people google others
  20. 22. Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile
  21. 23. Reputation Management Your Brand Can’t Hide From G o o g l e
  22. 24. <ul><li>YourName .com </li></ul><ul><li>Facebook.com/people/ Your_Name </li></ul><ul><li>LinkedIn.com/in/ YourName </li></ul><ul><li>Twitter.com/ YourName </li></ul><ul><li>YourName .Wordpress.com </li></ul><ul><li>FriendFeed.com/ YourName </li></ul><ul><li>Your.Name @gmail.com </li></ul>Protect Your Online Reputation usernamecheck.com
  23. 25. Listen and Monitor – 6 Tools
  24. 26. The Facebook Effect Manage Your REP or You’re Fired!
  25. 27. <ul><li>Be careful </li></ul><ul><li>Work hard </li></ul><ul><li>Build relationships </li></ul><ul><li>Have fun! </li></ul>Command Your Future

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