Me 2.0 Tour: Tufts University


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Dan Schawbel continues his book tour for Me 2.0 at Tufts University. He shares personal branding tips for students who are about ready to graduate.

Published in: Career, Technology, Business

Me 2.0 Tour: Tufts University

  1. 2. <ul><li>10 million job hunters for 3 million jobs U.S. Bureau of Labor Statistics </li></ul><ul><li>22% fewer jobs NACE </li></ul><ul><li>21% fewer internships NACE </li></ul><ul><li>11% fewer co-ops NACE </li></ul><ul><li>Social networks for background checks </li></ul><ul><ul><li>22% of hiring managers CareerBuilder </li></ul></ul><ul><ul><li>10% of admissions officers Kaplan </li></ul></ul>Your Career is in Jeopardy Solution: Personal Branding
  2. 3. My Journey Personal Branding TV July 2 nd , 2007 August 25th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Brand Awards May 1st, 2007 Personal Branding Book April, 7 2009 Personal Branding Blog March 14 th , 2007
  3. 4. 5 Personal Branding Myths <ul><li>Not everyone has a personal brand </li></ul><ul><li>Personal branding is all about you </li></ul><ul><li>Personal branding is image management </li></ul><ul><li>Personal branding is all about getting a job </li></ul><ul><li>Not everyone can be successful </li></ul>
  4. 5. 4-Step Personal Branding Process [DCCM]
  5. 8. Command Your Career!
  6. 9. What is Your Brand? <ul><li>Self-Impression = Perception </li></ul>
  7. 10. If You Were A Car, Which Car Would You Be?
  8. 11. What are your brand attributes? Self-starter Loyal Studious Attentive Determined Hard-working Diligent Trustworthy Team-player Motivated Reliable Conscientious Industrious Persistent Dynamic Energetic Enterprising Enthusiastic Aggressive Organized Methodical Adaptable Alluring Cooperative Cultured Detail-oriented Diligent Encouraging Efficient Entertaining Exuberant Hilarious Likeable Obedient Productive Punctual Receptive Trustworthy Prolific Sincere
  9. 12. Personal Brand Assessment <ul><li>What personal attributes would you like to improve? </li></ul><ul><li>How do your friends describe you? </li></ul><ul><li>What are my five favorite activities? </li></ul><ul><li>What are your favorite college classes? </li></ul><ul><li>How do you define success? </li></ul>
  10. 13. 4-Step Personal Branding Process [DCCM]
  11. 14. Personal Branding Toolkit Cover Letter Resume CD Portfolio References Document Website / Blog Business Card
  12. 15. Blogging 101 <ul><li>Know your brand </li></ul><ul><li>Take a niche </li></ul><ul><li>Register for: </li></ul><ul><ul><li>Domain name </li></ul></ul><ul><ul><li>Google Feedreader </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Design </li></ul><ul><li>Blog marketing </li></ul><ul><ul><li>Comment on other blogs </li></ul></ul><ul><ul><li>Link to other blogs </li></ul></ul><ul><ul><li>Email experts </li></ul></ul><ul><ul><li>Guest post </li></ul></ul>If a 7-year-old can do it YOU CAN
  13. 16. Facebook 101 <ul><li>Control your page </li></ul><ul><li>Picture </li></ul><ul><li>Status </li></ul><ul><li>Find contacts </li></ul><ul><li>Join groups and pages </li></ul><ul><li>Events </li></ul><ul><li>Share achievements </li></ul>
  14. 17. LinkedIn 101 <ul><li>Custom url </li></ul><ul><li>Avatar </li></ul><ul><li>Profile </li></ul><ul><li>Recommendations </li></ul><ul><li>LinkedIn answers </li></ul><ul><li>Groups </li></ul><ul><li>Networking </li></ul><ul><li>Promotion </li></ul>
  15. 18. Twitter 101 <ul><li>Twitter ID </li></ul><ul><li>Name </li></ul><ul><li>Location </li></ul><ul><li>Web </li></ul><ul><li>Bio </li></ul><ul><li>Avatar </li></ul><ul><li>Background Image </li></ul><ul><li>Follow people </li></ul><ul><li>Promote your address </li></ul><ul><li>Use the @ sign to network </li></ul>
  16. 19. Twitter Has Encouraged Direct Contact
  17. 20. Get a job on Twitter
  18. 21. 4-Step Personal Branding Process [DCCM]
  19. 22. Market Your Brand <ul><li>“ Content is king but Marketing is the queen and the queen runs the household.” </li></ul><ul><ul><li>Gary Vaynerchuk, Wine Library TV </li></ul></ul>
  20. 23. 5 Promotional Tips <ul><li>Attend networking events </li></ul><ul><li>Connect with the media </li></ul><ul><li>Write articles </li></ul><ul><li>Speak publicly </li></ul><ul><li>Get endorsements </li></ul>
  21. 24. 4-Step Personal Branding Process [DCCM]
  22. 25. Manage Your Brand <ul><li>“ Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are.” </li></ul><ul><ul><li>Seth Godin </li></ul></ul>
  23. 26. What Does G o o g l e Say About You? Pew Internet Study, Dec 07 47% of people self-google 53% of people google others
  24. 27. Your Brand is Searchable My Blog Twitter LinkedIn Me 2.0 Mashable Magazine Press
  25. 28. Reputation Management Your Brand Can’t Hide From G o o g l e
  26. 29. Use Common Sense Sued For Defamation Fined $25K
  27. 30. <ul><li>YourName .com </li></ul><ul><li> Your_Name </li></ul><ul><li> YourName </li></ul><ul><li> YourName </li></ul><ul><li>YourName </li></ul><ul><li> YourName </li></ul><ul><li> your-name </li></ul>Protect Your Online Reputation
  28. 31. Own Your Niche
  29. 32. Listen and Monitor – 6 Tools
  30. 33. 88% NOT sourced through job boards! Networking > Job Boards CareerXRoads Survey
  31. 34. The Real Way To Get A Job Through machines Through people
  32. 35. <ul><li>Be careful </li></ul><ul><li>Work hard </li></ul><ul><li>Build relationships </li></ul><ul><li>Have fun! </li></ul>Command Your Future
  33. 37. In stores nationally on April 7 th ! Get your free sample today! Continue Your Journey
  34. 38. Connect With Me