Me 2.0 Tour: Emerson College


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Dan Schawbel continues his book tour for Me 2.0 at Emerson College. He shares personal branding tips for students who are about ready to graduate.

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Me 2.0 Tour: Emerson College

  1. 2. <ul><li>10 million job hunters for 3 million jobs U.S. Bureau of Labor Statistics </li></ul><ul><li>22% fewer jobs NACE </li></ul><ul><li>21% fewer internships NACE </li></ul><ul><li>11% fewer co-ops NACE </li></ul><ul><li>Social networks for background checks </li></ul><ul><ul><li>22% of hiring managers CareerBuilder </li></ul></ul><ul><ul><li>10% of admissions officers Kaplan </li></ul></ul>Your Career is in Jeopardy Solution: Personal Branding
  2. 3. My Journey Personal Branding TV July 2 nd , 2007 August 25th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Brand Awards May 1st, 2007 Personal Branding Book April, 7 2009 Personal Branding Blog March 14 th , 2007
  3. 4. 4-Step Personal Branding Process [DCCM]
  4. 9. Command Your Career!
  5. 10. What is Your Brand? <ul><li>Self-Impression = Perception </li></ul>
  6. 11. What are your brand attributes? Self-starter Loyal Studious Attentive Determined Hard-working Diligent Trustworthy Team-player Motivated Reliable Conscientious Industrious Persistent Dynamic Energetic Enterprising Enthusiastic Aggressive Organized Methodical Adaptable Alluring Cooperative Cultured Detail-oriented Diligent Encouraging Efficient Entertaining Exuberant Hilarious Likeable Obedient Productive Punctual Receptive Trustworthy Prolific Sincere
  7. 12. Personal Brand Assessment <ul><li>What personal attributes would you like to improve? </li></ul><ul><li>How do your friends describe you? </li></ul><ul><li>What are my five favorite activities? </li></ul><ul><li>What are your favorite college classes? </li></ul><ul><li>How do you define success? </li></ul>
  8. 13. 4-Step Personal Branding Process [DCCM]
  9. 14. Personal Branding Toolkit Cover Letter Resume CD Portfolio References Document Website / Blog Business Card
  10. 15. Blogging 101 <ul><li>Know your brand </li></ul><ul><li>Take a niche </li></ul><ul><li>Register for: </li></ul><ul><ul><li>Domain name </li></ul></ul><ul><ul><li>Google Feedreader </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Design </li></ul><ul><li>Blog marketing </li></ul><ul><ul><li>Comment on other blogs </li></ul></ul><ul><ul><li>Link to other blogs </li></ul></ul><ul><ul><li>Email experts </li></ul></ul><ul><ul><li>Guest post </li></ul></ul>If a 7-year-old can do it YOU CAN
  11. 16. Facebook 101 <ul><li>Control your page </li></ul><ul><li>Picture </li></ul><ul><li>Status </li></ul><ul><li>Find contacts </li></ul><ul><li>Join groups and pages </li></ul><ul><li>Events </li></ul><ul><li>Share achievements </li></ul>
  12. 17. LinkedIn 101 <ul><li>Custom url </li></ul><ul><li>Avatar </li></ul><ul><li>Profile </li></ul><ul><li>Recommendations </li></ul><ul><li>LinkedIn answers </li></ul><ul><li>Groups </li></ul><ul><li>Networking </li></ul><ul><li>Promotion </li></ul>
  13. 18. Twitter 101 <ul><li>Twitter ID </li></ul><ul><li>Name </li></ul><ul><li>Location </li></ul><ul><li>Web </li></ul><ul><li>Bio </li></ul><ul><li>Avatar </li></ul><ul><li>Background Image </li></ul><ul><li>Follow people </li></ul><ul><li>Promote your address </li></ul><ul><li>Use the @ sign to network </li></ul>
  14. 19. Twitter Has Encouraged Direct Contact
  15. 20. Get a job on Twitter
  16. 21. 4-Step Personal Branding Process [DCCM]
  17. 22. Market Your Brand <ul><li>“ Content is king but Marketing is the queen and the queen runs the household.” </li></ul><ul><ul><li>Gary Vaynerchuk, Wine Library TV </li></ul></ul>
  18. 23. 5 Promotional Tips <ul><li>Attend networking events </li></ul><ul><li>Connect with the media </li></ul><ul><li>Write articles </li></ul><ul><li>Speak publicly </li></ul><ul><li>Get endorsements </li></ul>
  19. 24. 4-Step Personal Branding Process [DCCM]
  20. 25. Manage Your Brand <ul><li>“ Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are.” </li></ul><ul><ul><li>Seth Godin </li></ul></ul>
  21. 26. Or Lose Your Job!
  22. 27. What Does G o o g l e Say About You? Pew Internet Study, Dec 07 47% of people self-google 53% of people google others
  23. 28. Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile
  24. 29. Reputation Management Your Brand Can’t Hide From G o o g l e
  25. 30. <ul><li>YourName .com </li></ul><ul><li> Your_Name </li></ul><ul><li> YourName </li></ul><ul><li> YourName </li></ul><ul><li>YourName </li></ul><ul><li> YourName </li></ul><ul><li>Your.Name </li></ul>Protect Your Online Reputation
  26. 31. Own Your Niche
  27. 32. Listen and Monitor – 6 Tools
  28. 33. 88% NOT sourced through job boards! Networking > Job Boards CareerXRoads Survey
  29. 34. The Real Way To Get A Job Through machines Through people
  30. 35. <ul><li>Be careful </li></ul><ul><li>Work hard </li></ul><ul><li>Build relationships </li></ul><ul><li>Have fun! </li></ul>Command Your Future
  31. 37. In stores nationally on April 7 th ! Get your free sample today! Continue Your Journey
  32. 38. Connect With Me