Me 2.0 Tour: Bentley University


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Dan Schawbel continues his book tour for Me 2.0 at Bentley University. He shares search engine optimization tips with a classroom full of students.

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Me 2.0 Tour: Bentley University

  2. My Journey Personal Branding TV July 2 nd , 2007 August 25th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Brand Awards May 1st, 2007 Personal Branding Book April, 7 2009 Personal Branding Blog March 14 th , 2007
  3. What Is SEO? <ul><li>Search engine optimization ( SEO ) </li></ul><ul><ul><li>The process of improving the volume and quality of traffic to a web site from search engines via &quot;natural&quot; search results. </li></ul></ul><ul><li>Google PageRank </li></ul><ul><ul><li>Google’s link analysis algorithm that measures a sites importance. </li></ul></ul>
  4. Natural VS Paid Search
  5. Domain Name + Title Tag
  6. Meta Tags <ul><li>Title </li></ul><ul><ul><li><title> Your Company’s Name </title> </li></ul></ul><ul><li>Description </li></ul><ul><ul><li><meta name=&quot;description&quot; content=“The #1 place for personal branding online&quot; /> </li></ul></ul><ul><li>Keywords </li></ul><ul><ul><li><meta name=&quot;keywords&quot; content=“marketing, branding, career development, generation-y&quot; /> </li></ul></ul>
  7. Keywords 101 <ul><li>Density </li></ul><ul><ul><li>The % of key words relative to the total number of words on a given page. </li></ul></ul><ul><li>Frequency </li></ul><ul><ul><li>The # of times a key word appears in a Web page. </li></ul></ul><ul><li>Proximity </li></ul><ul><ul><li>This refers to how close together the key words are. </li></ul></ul><ul><li>Prominence </li></ul><ul><ul><li>Search engines prefer you to use key words near the top of your Web page in locations such as in the title and heading tags. </li></ul></ul>
  8. Other Important PageRank Factors <ul><li>Page Freshness </li></ul><ul><ul><li>How frequent is the webpage updated with new content. </li></ul></ul><ul><li>Site Traffic </li></ul><ul><ul><li>How many visitors are you getting per month? </li></ul></ul><ul><li>Page Contents </li></ul><ul><ul><li>The content on your page should be consistent and on-topic. </li></ul></ul><ul><li>Number of Backlinks </li></ul><ul><ul><li>How many websites are linking to your website? The relevancy and authority of those links is significant. </li></ul></ul>
  9. Types Of Links <ul><li>External Linking </li></ul><ul><ul><li>Getting sites to link back to your site </li></ul></ul><ul><li>Internal Linking </li></ul><ul><ul><li>Linking two or more pages in your site together </li></ul></ul>
  10. Social Networks Rank High!
  11. Blogs Rank High!
  12. SEO Tools <ul><li>PageRank Checker </li></ul><ul><ul><li> </li></ul></ul><ul><li>Meta Tag Generator </li></ul><ul><ul><li> </li></ul></ul><ul><li>XML Site Maps </li></ul><ul><ul><li> </li></ul></ul><ul><li>Google Insights </li></ul><ul><ul><li> </li></ul></ul><ul><li>Keyword Density Checker </li></ul><ul><ul><li> </li></ul></ul>
  13. Manage Your Brand <ul><li>“ Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are.” </li></ul><ul><ul><li>Seth Godin </li></ul></ul>
  14. What Does G o o g l e Say About You? Pew Internet Study, Dec 07 47% of people self-google 53% of people google others
  15. Your Brand is Searchable My Blog Twitter LinkedIn Me 2.0 Mashable Magazine Press
  16. Reputation Management Your Brand Can’t Hide From G o o g l e
  17. <ul><li>“ With the right knowledge and resources, you can impact the results search engines show for specific queries, pushing down negative listings and replacing them with positive ones.” </li></ul><ul><ul><li>Rand Fishkin, CEO and founder, </li></ul></ul>You Can Take Control
  18. <ul><li>YourName .com </li></ul><ul><li> Your_Name </li></ul><ul><li> YourName </li></ul><ul><li> YourName </li></ul><ul><li>YourName </li></ul><ul><li> YourName </li></ul><ul><li>Your.Name </li></ul>Protect Your Online Reputation
  19. Own Your Niche
  20. In stores nationally on April 7 th ! Get your free sample today! Continue Your Journey
  21. Connect With Me