Bentley College - Personal Branding Keynote (Round 1)


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Dan Schawbel held a workshop with Bentley College students on the topic of personal branding. During the workshop, students discussed and discovered their own brand identity.

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Bentley College - Personal Branding Keynote (Round 1)

  1. 2. Current Situation Source: Experience, INC - JobWeb ~60% Don’t have jobs
  2. 3. Personal Branding Origins <ul><li>“ Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” </li></ul><ul><ul><li>Tom Peters, Management Guru </li></ul></ul>Source:
  3. 5. Your Brand = Google Results My Blog My Brand My Magazine Press Old Site LinkedIn Resume
  4. 6. My Brand Story <ul><li>Foundation at Bentley </li></ul><ul><li>Position at EMC </li></ul><ul><li>Personal Branding </li></ul><ul><li>New position at EMC </li></ul>
  5. 7. My Work Personal Branding TV Personal Brand Awards Personal Branding Magazine Personal Branding Articles Personal Branding Blog DanSchawbel .com
  6. 8. The Concept Differentiation Personal branding describes the process by which individuals differentiate themselves by identifying and articulating their unique value proposition to achieve a specific goal.
  7. 9. Topics Involved <ul><li>Social Media </li></ul><ul><li>Marketing </li></ul><ul><li>Career Development </li></ul><ul><li>Recruitment </li></ul><ul><li>Public Relations </li></ul>Career Development (Coaching)
  8. 10. Aspects <ul><ul><li>Personal website </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Business Card </li></ul></ul><ul><ul><li>Resume </li></ul></ul><ul><ul><ul><li>Traditional </li></ul></ul></ul><ul><ul><ul><li>Video </li></ul></ul></ul><ul><ul><li>Portfolio (CD/Web) </li></ul></ul><ul><ul><li>Reference Document </li></ul></ul><ul><ul><li>Core Message </li></ul></ul><ul><ul><li>Interviewing </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Perception </li></ul></ul>Intangible Tangible
  9. 11. Branding Process
  10. 12. Benefits
  11. 13. Recommendations <ul><li>Discover your niche </li></ul><ul><li>Establish a blog </li></ul><ul><li>Develop a community of evangelists </li></ul><ul><li>Employ your network to solve specific objectives </li></ul>
  12. 14. Discover your brand exercise Brand U