Marketing report


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This article gives us insights on the various means of Digital marketing the statistics and the different benefits of their uses.

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Marketing report

  1. 1. SMS MarketingSMS marketing is the newest form of advertising used by companies to brand and promotetheir products and services to existing or potential customers via mobile phone. SMS hasbecome an effective alternative to traditional sources of advertising due to the high level ofmobile phone ownership in India. SMS marketing has higher conversion rates than conventional media such as TV, Radio and print 1 in 3 Urban Indian acts in some manner over the SMS by forwarding or enquiring about it 25% of Indians have participated in some sort of SMS contest Why Marketing through Bulk SMS Service? SMS is an effective marketing tool. A lot of businesses are seeing results in the form of sales conversions from bulk SMS marketing that they have not seen from any other sources of promotions.Whether you are a large, or small to medium sized business, sending SMS/text messages or global SMS marketing can greatly benefit by to your customers in India and abroad. Bulk SMS is a cheap mode of mass communication SMS Solutions Our SMS gateway API and sophisticated text message marketing software guarantee you not only the cheap SMS rates but also the “real” benefits of SMS mobile marketing. Counted among the best SMS marketing companies in India and the trusted SMS reseller in Bangalore, India we make sure the right information reaches the right people at the right time.
  2. 2. Choose Valueleaf For Bulk SMS ServicesOur powerful bulk SMS messaging solutions are suitable for businesses from allindustries and any size. Whether it be a SME, corporate company, governmentdepartment, educational institutions or non-profit organization our range of solutionsare developed with the needs of all businesses in mind. See Valueleaf Email and SMSSolutions for Industries.We understand that SMS marketing needn’t be a text blast with those annoyingpromotional SMS. As a bulk text messaging software for mobile marketing company, wefocus on capitalizing on the intimacy of a cell phone to truly tap the potential of SMSadvertising as a means to converse and connect with the customer while offering themvalue.Valueleaf Services is India Pvt. Ltd business operating since 2006. We are DMA and ISO9001:2008 certified which means that our clients have the greatest possible coverage,quality and reliability with the services.Sending cheap bulk SMS can promote your business and help you reach your customersanywhere, anytime. Fill our quick enquiry form to Contact Valueleaf today and know indetails about our SMS packages.
  3. 3. Email Marketing:Email marketing is an extremely cost-effective way to communicate with prospective andexisting customers. The key objective of email marketing for most businesses is to create“brand awareness”. Other major benefits of email marketing include new customer acquisitionand customer retention.Quick Email Marketing Statistics An average Indian marketer allots 6% of the total marketing budget to email marketing An average of two out of every three brands undertake email marketing 71% of businesses plan email campaigns on a weekly, monthly and quarterly basisAdvantages of Email MarketingTargeted email marketing campaign allows for quick and easy connection with clients. Targetedemail marketing has definite advantages over other traditional forms of marketing such assending direct postal mails or telesales. The major benefits of email marketing include:1. Generate Repeat SalesGetting new customers is hard work – it’s also really expensive.In fact, it can be up to eight toten times more expensive to acquire a new customer than to sell to an existing one. To acquirenew customers, you have to factor in the cost of advertising, educating and selling to them.Keeping in touch with customers on a regular basis via sending e-mail allows you to generaterepeat sales which can be up to four times more profitable than the initial purchase. A goodemail marketing campaign will increase the frequency of repeat purchases from your existingcustomers.
  4. 4. 2. Up-sell and Cross-sellWhen appropriate, online email campaigns provide a great opportunity for you to up-sell andcross-sell your products and services. For e.g. if you run a website that sells tennis gear,someone purchasing a new tennis racket might also be interested in tennis balls and otheraccessories.By using our email marketing services, it’s easy to create a series of email messages (called‘Auto-Responders’) that will automatically follow-up with offers on tennis balls, tennis shoes,tennis clothes and so on. This basic technique by itself can easily add an extra 30% to youraverage order value and is used by almost all major companies online.3. Drive Offline PurchasesSurprisingly, email marketing is often a catalyst for web users to go and make a purchaseoffline. As per a survey, 59% of email users said that they have made a purchase offline afterreceiving an email promotion. Sometimes a user will find something they want online but theyneed it straight away and can’t afford to wait for delivery. Other times, the product might needto be demonstrated (like a treadmill) and they want to see, touch and feel the item.If you run a conventional offline business you can use email marketing to drive foot trafficthrough your door.4. Cost-Effective MarketingEmail marketing is a lot cheaper marketing channel as against sending direct mails to clients.This is not to say its free email marketing. But rather, email marketing is cost-effective becauseof its mass reach through mailing groups, easy and accurate tracking, and chiefly because emailimproves ROI.
  5. 5. 5. Email Marketing ROIThe end game in mind for every marketer anywhere in the world is the ROI. DMA hasconstantly stated highest ROI on email marketing. Email marketing is a winner here because ofits ability to use reporting data to precisely track and measure results.Unlike traditional direct mails, the effectiveness of online email marketing can be calculated oncategories such Inbox Deliverability, conversion or sales and open rates.It doesn’t matter what type of business or industry you’re in, email marketing can have apositive impact on your sales in more ways than one. Valueleaf offers the best email marketingsolutions in India. To reap the benefits of email marketing for your business Contact ValueleafToday.Phone: 080 4359 5960Email: contactus@valueleaf.comWebsite: