marketing of samsung during festivals

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marketing of samsung during festivals

  1. 1. OBJECTIVE The objective of the research was to find out the various offers given by Mobile Phone Companies during the festival period and its effect on the Volume of sales.
  2. 2. "Inspire the World, Create the Future" SHWETNSHU GUPTA MBA-49-TBS
  3. 3. INDUSTRY CONGOLOMERATE FOUNDED 1938 FOUNDER LEE BYUNG- CHUL HEADQUARTERS SAMSUNG TOWN- SEOUL -SOUTH KOREA AREA SERVED WORLDWIDE PRODUCTS APPAREL,CHEMICALS, CONSUMER ELECTRONICS, ELECTRONIC COMPONENTS, MEDICAL EQUIPMENT, PRECISION INSTRUMENTS, SEMICONDUCTORS, TELECOM EQUIPMENT
  4. 4. SAMSUNG: 40-42% Jammu market share
  5. 5.  Samsung know that people now a days are not offer hungry but are technology hungry  By keeping this in mind, Samsung has launched approximately half of a dozen its premium products along with its 10 inch tablet.
  6. 6.  GALAXY Golden – a premium golden coloured flip phone specially designed for consumers seeking innovation & stylish design.  Gold has huge appeal amongst Indian consumers since it's a fantastic premium stand-out colour.  This also means the product needs to be niche or super-premium. SOURCE : SAMSUNG.COM & SMART CAFE
  7. 7. SAMSUNG is offering consumers innovative, yet affordable technology GALAXY Trend and Star Pro. SAMSUNG believe these new devices coupled with the innovative language capability will help them address a larger set of consumers. SOURCE : SAMSUNG.COM
  8. 8. Note 3 + gear- enhanced viewing experience Samsung goal is not just to make great devices, but to empower consumers to truly experience, enjoy and fulfil their busy life with SAMSUNG devices, like the Note 3 and the Gear”, SOURCE : SAMSUNG.COM
  9. 9. Samsung has launched the first in the World, Curved Smart Phone. This phone is named as Galaxy Round.  a test product  limiting production volumes as it doesn't expect to sell that many.  In this sense, the product can be seen as more like a headline grabbing stunt than a viable long term evolution of the smartphone. SOURCE : SAMSUNG.COM
  10. 10. Super slim and flexible experience by 2014 SOURCE : SAMSUNG.COM & DAILY EXCELSIOR NEWSPAPER
  11. 11. Galaxy Tab 10.1 SOURCE : SAMSUNG E-STORE
  12. 12. Samsung smart upgrade offer SOURCE : SAMSUNG.COM
  13. 13. SOURCE : SAMSUNG SMART CAFE
  14. 14. Samsung made a revolution by announcing a 10% cash back offer on selected Galaxy devices, provided that these purchases are made under EMI scheme using credit/debit cards of participating banks (Axis bank, Citi Bank and Standard Chartered bank) SOURCE: DAILY EXCELSIOR NEWSPAPER
  15. 15. Smart: Shopping & entertainment SOURCE : SAMSUNG E-STORE
  16. 16. Prices slashed Source: Samsung e-store
  17. 17. ANIL COMMUNICATIONS: BAHU PLAZA OWNER: Mr Anil Unit sold: 130 Sales: 27 lakhs 1000-2000 off on every mobile
  18. 18. 21ST CENTURY: GANDHI NGR. OWNER: Mr Amandeep UNITS SOLD: 500 SALES: 50 lakhs
  19. 19. Offer by 21st Century
  20. 20. Samsung smart café: Bahu plaza Owner: Mr Sahil Mahajan

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