1. D.I.Y.guide to
Personal Branding

2. The Wikipedia definition of brand begins with
“Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”

3. The Wikipedia definition of brand begins with
“Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”

4. NameLogoSloganDesign

5. NameLogoSloganDesign

7. Awareness

8. AwarenessTrust

9. AwarenessTrustPerception

10. AwarenessTrustReputationPerception

11. BRANDS ARE BORN OFEXPERIENCE
AND REFLECTTRUST

12. IT IS A MEASURE OFREPUTATION

13. PERCEPTIONS
IN THE MINDOF A CONSUMER.

14. SEARCH

15. COPY

16. “A brand is the sum of all feelings, thoughts and recognitions – positive and negative –that people in the target audience associate with a company, a product or service.”
-Steve McNamara, AdCracker.Com

19. a

21. “A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well.”
–Jeff Bezos

22. MakingCoffeeServingWaterAeratedColaStitchingPants

23. The basic offering isn’t the hard stuff

24. UniqueIDEASHUGEIMPACTTHATCREATE

25. UniqueIDEASHUGEIMPACTTHATCREATE
Unique
IMPACT

26. In 1891, AsaGriggs Candlerinvented the most innovative marketing technique of the times. He hired traveling salesmen to pass out coupons for a free Coke. With a goal for people to try the drink, like it, and buy it later on.
In addition to the coupons, Candler also decided to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches.
In 1898, however, Congress passed a tax on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug.
Full StoryDid You Know?
A j

27. In 1872, Strauss received a letter from Jacob Davis, a customer and tailor who worked in the mining town of Reno, Nevada. Davis reported that he had discovered canvas pants could be improved if the pocket seams and other weak points that tended to tear were strengthened by copper rivets
Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the stress points on May 20,1873 which can be considered the 'birthday' of jeans. Did You Know?
Full Story

28. More solid brands mean strong identitiesboth for the products and for the people using them.
–Jeff Bezos

29. Their identityserves as a key differentiator

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31. “We choose one over the other on the basis of
our ‘perception’ of its reputation”
–Shivam Dhawan

32. Perceptions are verbs:

33. “Apple Thinks Different
IBM Solves
Nike Exhorts
Virgin Enlightens
Sony Dreams…”
-Jean Marie Dru, Disruption

34. Just like PERSONALITIES

38. Personal brands allow individuals to differentiate themselves
by consistently articulating
and leveraging theirunique value proposition

39. BRANDINGDo It Yourself

40. What is yourBRAND?

41. What we DO defines US
I do

42. THISISWHATWE DO

43. Awareness
Who we are

44. Trust
Our credentials, experience

45. Reputation
Our skills, achievements

46. Perception
Interests, personal details

47. Build your uniqueBrand Portfolio
I am

48. BrandingToolkit
Reference
CV
Portfolio

49. Your Online Profiles
www Yu l g

50. Your PR channelsWtojn

51. Ask others about yourBRAND

52. Review, Referral, Recommendationh

53. Tag, Mention, Location@#

54. Differentiate yourBrand Portfolio
I Brand

55. WHAT di I DO?
WHO do I do it FOR?
HOW am I UNIQUE?
(WHERE do I do it?)
_______________
= YOU: The Brand

56. wwwWebsiteLinkedinYulBloggerGoogleg

57. DO it good and the CREDITS will follow

58. “Do what you want to be famous for
Because you are famous for what you do”
-KristianAnderson

59. WHAT you do matters
HOWyou do it is important
WHYyou do it is critical

61. it’s

62. So, what problems are you solving in this world?

63. Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!

64. Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.

65. Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important >> Why you doing it is critical

66. Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important >> Why you doing it is critical
Branding is Not about self promotion, it is about self differentiation

67. Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important >> Why you doing it is critical
Branding is Not about self promotion, it is about self differentiation
Not about how many people know you but how do they know you

69. BUILD YourIdentity!
Starting HEREnow…

70. MYBRAND
SHIVAM DHAWAN

71. MYBRAND
SHIVAM DHAWAN
Connect -

72. MYBRAND
SHIVAM DHAWAN
Connect -
Or just say Hi!

73. THANKS
Add yourself to this walland show your support RBUNIZE