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Word Of Mouth Advertising


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All about of Word of mouth Advt. !!!

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Word Of Mouth Advertising

  2. 2. Word of mouth, is a reference to the passing of information from person to person. This includes any type of human communication, e.g. face to face, telephone, email.
  3. 3. <ul><ul><li>WOMM is based on driven customer satisfaction, two-way dialog and transparent communications. </li></ul></ul><ul><li>WOMM is based on the principle that uses “influencers” to spread a message – online and offline. </li></ul><ul><li>Key to WOMM is how many important influencers you reach not how many people/consumers. </li></ul>
  4. 5. <ul><ul><ul><ul><ul><li>TYPES OF WORD OF MOUTH </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>MARKETING/ADVERTISING </li></ul></ul></ul></ul></ul>
  5. 6. <ul><li>Referral Programs: Creating tools that enable satisfied customers to refer their friends. </li></ul><ul><li>Buzz Marketing: Using high-profile entertainment or news to get people to talk about your brand. </li></ul><ul><li>Viral Marketing: Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email. </li></ul>
  6. 7. <ul><li>Community Marketing: Forming or supporting niche communities that are likely to share interests about the brand (such as user groups, fan clubs, and discussion forums) </li></ul><ul><li>Product Seeding: Placing the right product into the right hands at the right time, providing information or samples to influential individuals. </li></ul><ul><li>Influencer Marketing: Identifying key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinions of others. </li></ul>
  7. 8. WOMM STRATEGY <ul><li>Start with “listening” online about what people are saying about your product to get the unfiltered insights. </li></ul><ul><li>A. Monitoring </li></ul><ul><li>- Blog Monitoring, News Alerts, Online Discussion FORUMS </li></ul><ul><li> B. Customer Service department (INSTALING CRM System ) </li></ul>
  8. 9. <ul><li>Encouraging communications </li></ul><ul><ul><li>Develop or use tools that make telling and sharing with friends, family, etc. easy to execute </li></ul></ul><ul><li>Giving “influencers” and consumers something exciting to talk about </li></ul><ul><ul><li>Good product or service, excellent customer service </li></ul></ul><ul><li>Targeting authoritative “ influencers ” and their communities </li></ul><ul><li>Engaging in transparent conversations </li></ul><ul><ul><li>Participate in online blogs, forums </li></ul></ul>
  9. 10. Planning a WOMM Campaign <ul><li>Set goals and objectives </li></ul><ul><li>Define target audience </li></ul><ul><li>Brainstorm about an idea </li></ul><ul><li>Plan and develop a message </li></ul><ul><li>that travels </li></ul>
  10. 11. <ul><li>Identify and select the “Influencers” </li></ul><ul><li>Motivate and empower the “Influencers” </li></ul><ul><li>Keep “Influencers” motivated and engaged </li></ul><ul><li>Track and measure results </li></ul>