ELECTRONIC COMERCEPromototion IMBA Program in Viet Nam<br />Group:<br />Khanh(9921816)<br /> Emma(9921821) <br />Van( 9921819) <br /> Vu(9921820)<br />
Outline<br />NKFUST-Brief introduction<br />NKFUST-IMBA- SWOT analysis<br />Social Media Strategy<br />Promotion and Propotype<br />
NKFUST and IMBA introduction<br />Reporter<br />LUU HUU VAN<br />LUU HUU VU<br />
NKFUST-Brief Introduction<br />was set up in 1995 and celebrated its 10th anniversary in 2004. <br />is located near Kaohsiung City in Kaohsiung County in southern Taiwan. <br />The school has a beautiful and convenient campus with many attractive features such as a wildlife conservation lake, scenic picnic areas, walking trails.<br />
NKFUST-IMBA program<br />is designed to equip students with the ability to think and act globally, preparing them for life as a global manager in Taiwan and elsewhere.<br />There are over 10 universities in the area of Kaohsiung, and NKFUST is the only university of science and technology that offers IMBA.<br />
NKFUST-IMBA-SWOT analysis<br />Strength<br /><ul><li>NKFUST places in Kaohsiung that is the biggest commercial harbor and second largest city of the country and being an important transit harbor for Indian ocean lines and North east Asia lines.
NKFUST has become a diversified university and its reputation for excellence is known throughout Taiwan.
First of science and technology university that offers IMBA program.
Diversified courses that teach in English, such as: Research Method, International Business, Management English, Operations Management, Strategic Management, Electronic Commerce, Multivariable Analysis, International Financing.</li></li></ul><li>NKFUST-IMBA-SWOT analysis (con’t)<br />Weakness<br />Some international students are not like Taiwanese food (because of different taste).<br />
NKFUST-IMBA-SWOT analysis (con’t)<br />Opportunities: Students have great chance to<br /><ul><li>equip with the ability to think and act globally, and preparing for life as a global manager in Taiwan and elsewhere;
The program of IMBA has good connections with its sister universities worldwide, and this leads to the opportunity for IMBA students to gain their second master degree from our sister universities oversea, such as the degree of MBA offered by University of Wisconsin at La Crosse, by joining the Dual-Degree International Study Program;
Get to know more about Taiwan’s economy, culture and history;
Learn and practice Chinese with Taiwanese student;
Visit a lot of beautiful places such as: love river, sun moon lake, Kenting beach, Taipei 101.</li></li></ul><li>NKFUST-IMBA-SWOT analysis (con’t)<br />Threats<br />Different culture and language<br />(difficult to communicate in Chinese)<br />