Social Media Case Study_Darasdhaba

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Here's how Dara's Dhaba, a theme restaurant on the outskirts of Mumbai leveraged Social Media to create brand awareness thus increasing footfalls from existing and new customers.

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Social Media Case Study_Darasdhaba

  1. 1. Social Media Case StudyDara’s Dhaba (June 11 – Nov 11)
  2. 2. ObjectivesCreate a positive buzz of the brand in the online spaceDrive more footfalls to its venueEngage its existing & loyal customers on Social Media to sharetheir experience sEncourage feedback / suggestions with the brand
  3. 3. ChallengesBeen located on the Western Express Highway outside the city limits,driving new customers from the city to the venue.Google search did not fetch much results, not much talked / discussed
  4. 4. Our Plan Footfalls To Fans Content to connectEngagement Share Recipes Fans to Footfalls
  5. 5. Execution
  6. 6. How we Executed From 1st June 2011 – 15th Nov 2011 Daily 2 updates with a mix of Humor, Bollywood, Food and Current News For Dara’s Dhaba facebook page.Foodle on ContestFrom 1st Sep to 1st OctFans increased: 2394Participants: 182
  7. 7. User Engagements
  8. 8. Recipe Blog
  9. 9. OutreachAdditional OutreachGenerated user created content on Zomato (19 reviews) andBurrp (29 reviews)
  10. 10. OutreachTagged the venue on Google Places, Foursquare, Facebook Places.
  11. 11. Footfall to FanSocial Media linksPushed brands Social media presence through: Fliers Brochures Feedback Forms Menu Cards, etc
  12. 12. Specials & DiscountsFourSquare Check-ins Specials promoted for fans on Social Media platforms
  13. 13. Fan to Footfall
  14. 14. ResultsTotal Growth of Fans
  15. 15. ResultsBlog StatsA total of 13 recipe blog posts got more than 6000 views 1600 1400 1200 1000 800 600 400 200 0 June July August September October NovemberYouTube channel had 4 videos with a total of 2106 views
  16. 16. ResultsCheck-insOn Foursquare and Facebook Places
  17. 17. Most ImportantlyNew visitors directed from Social Media The referral traffic is from Social Platforms
  18. 18. Thank You For any queries and feedback please contactInderjit Singh Matharu Mob: 09930 596936 Email: djmatharu@gmail.com

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