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The Intelligent Enterprise: How Companies are Using Cognitive Computing to Drive Tangible Results


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Presented by Susanne Hupfer and Nancy Pearson at IBM World of Watson Conference, Oct. 2016.

Wondering how and why forward-thinking businesses are already adopting cognitive computing and artificial intelligence technologies? Curious about the top business challenges organizations are tackling with cognitive computing? The "IBM Cognitive Study," which surveyed 600 leaders and decision-makers from around the world, provides answers to these questions and more. About 70% of decision-makers say that cognitive computing is extremely important to their business strategy and success. Learn how smart companies are becoming cognitive businesses, and how they're already driving tangible results and ROI.

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The Intelligent Enterprise: How Companies are Using Cognitive Computing to Drive Tangible Results

  1. 1. The intelligent enterprise: How Companies Are Using Cognitive Computing to Drive Tangible Results Susanne Hupfer Senior Consultant, IBM October 24, 2016 #IBMWoW #CognitiveStudy
  2. 2. Digital businesses are disrupting virtually every industry and profession. expect more competitors from outside their industry 54% of CxOs 2 SOURCE cited in notes World of Watson 2016
  3. 3. + 3 Tomorrow’s disruptors will be organizations that can converge digital business with a new level of digital intelligence. Digital business Digital intelligence Cognitive business World of Watson 2016
  4. 4. World of Watson 20164 How are organizations capitalizing on the potential of cognitive computing? We surveyed more than 600 cognitive decision makers worldwide to discover insights about cognitive adoption say they already gain major competitive advantage from their cognitive initiatives 50% of users say outcomes from cognitive initiatives exceed their expectations 62% of users
  5. 5. World of Watson 20165 Early adopters achieve a range of business outcomes through cognitive capabilities % of advanced users* that report achieving with cognitive: Grow knowledge from data improve decision making & planning66% enhance the learning experience67% * 2 or more cognitive technologies used >1 year
  6. 6. World of Watson 20166 Early adopters achieve a range of business outcomes through cognitive capabilities % of advanced users* that report achieving with cognitive: Increase market agility increase customer engagement60% enable faster response to customer & market needs 61% * 2 or more cognitive technologies used >1 year
  7. 7. World of Watson 20167 Early adopters achieve a range of business outcomes through cognitive capabilities % of advanced users* that report achieving with cognitive: Foster innovation & growth accelerate innovation of new products & services59% expand business into new markets62% * 2 or more cognitive technologies used >1 year
  8. 8. World of Watson 20168 Early adopters achieve a range of business outcomes through cognitive capabilities % of advanced users* that report achieving with cognitive: Improve bottom-line performance improve productivity & efficiency74% Reduce costs 63% * 2 or more cognitive technologies used >1 year
  9. 9. World of Watson 20169 Early adopters realize the need for an IT infrastructure that supports their cognitive workloads say each of these will play an important role in their cognitive initiatives within 2 years: • cloud • big data & analytics • mobile • security 9 in 10 say Internet of Things (IoT) will play an important role in their cognitive initiatives within 2 years 85%
  10. 10. Structured and active Unstructured and dark Data that’s comingData outside your firewallData you possess ++ 10 How you invoke insights from all data will determine your digital intelligence. believe cognitive is essential to data challenges that conventional analytics cannot tackle 60% of early adopters World of Watson 2016
  11. 11. World of Watson 201611 Early adopters recognize that data and analytics are key to fueling their cognitive transformation Currently used for cognitive initiatives: 62% use advanced analytics (predictive / prescriptive)75% 38%structured data vs. unstructured data Early adopters are analytically mature: use descriptive analytics61%
  12. 12. World of Watson 201612 While early adopters view cognitive as essential, challenges remain cite data issues as a top challenge • volume • quality • integration & conversion 54% cite insufficient skills as a top challenge • computer scientists with AI skills • software developers • subject matter experts • data experts 54%
  13. 13. World of Watson 201613 Early adopters see the enormous potential of cognitive, but still struggle with strategy and roadmap say adopting cognitive is very important to their organization’s strategy and success 65% have a comprehensive, company-wide strategy for cognitive (another 41% are developing one) Only 7% report they struggle with a roadmap for adoption46%
  14. 14. How will you get started? 14 World of Watson 2016
  15. 15. 15 Identify a problem to solve. Cast a vision. Champion a new culture. Assess progress toward your desired outcome. Measure specific values. Ensure that your process is working, and iterate as needed. Assess data requirements from internal and external sources. Collect, ingest, curate, annotate and build out taxonomies and ontologies. Execute a staged rollout based on a simple starter prototype. Instrument for metrics and key performance indicators (KPIs). Prepare people for new ways of collaborating with technology. Adapt processes, content and roles as needed. Periodically update functionality and training with new content based on learnings. Becoming a cognitive business in six steps 1 Develop your cognitive strategy 6 Measure outcomes 3 Apply cognitive technology 4 Engage your organization 5 Enhance cognitive capabilities based on learning 2 Evaluate and curate data World of Watson 2016
  16. 16. World of Watson 201616
  17. 17. Notices and disclaimers Copyright © 2016 by International Business Machines Corporation (IBM). No part of this document may be reproduced or transmitted in any form without written permission from IBM. U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM. Information in these presentations (including information relating to products that have not yet been announced by IBM) has been reviewed for accuracy as of the date of initial publication and could include unintentional technical or typographical errors. IBM shall have no responsibility to update this information. THIS DOCUMENT IS DISTRIBUTED "AS IS" WITHOUT ANY WARRANTY, EITHER EXPRESS OR IMPLIED. IN NO EVENT SHALL IBM BE LIABLE FOR ANY DAMAGE ARISING FROM THE USE OF THIS INFORMATION, INCLUDING BUT NOT LIMITED TO, LOSS OF DATA, BUSINESS INTERRUPTION, LOSS OF PROFIT OR LOSS OF OPPORTUNITY. IBM products and services are warranted according to the terms and conditions of the agreements under which they are provided. IBM products are manufactured from new parts or new and used parts. In some cases, a product may not be new and may have been previously installed. Regardless, our warranty terms apply.” Any statements regarding IBM's future direction, intent or product plans are subject to change or withdrawal without notice. Performance data contained herein was generally obtained in a controlled, isolated environments. Customer examples are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual performance, cost, savings or other results in other operating environments may vary. References in this document to IBM products, programs, or services does not imply that IBM intends to make such products, programs or services available in all countries in which IBM operates or does business. Workshops, sessions and associated materials may have been prepared by independent session speakers, and do not necessarily reflect the views of IBM. All materials and discussions are provided for informational purposes only, and are neither intended to, nor shall constitute legal or other guidance or advice to any individual participant or their specific situation. It is the customer’s responsibility to insure its own compliance with legal requirements and to obtain advice of competent legal counsel as to the identification and interpretation of any relevant laws and regulatory requirements that may affect the customer’s business and any actions the customer may need to take to comply with such laws. IBM does not provide legal advice or represent or warrant that its services or products will ensure that the customer is in compliance with any law. 17 2/3/17World of Watson 2016
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  19. 19. Thank you and be sure to visit the cognitive business show floor