What is worth sharing on Twitter and Linkedin

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The right content with the right timing will give you different results depending on which platform and which audience you' re talking to.
try give different messages in B2B and B2C

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What is worth sharing on Twitter and Linkedin

  1. 1. WHAT’ S WORTHSHARING IN SOCIALMEDIAMARIO CORALLO
  2. 2. YOUR MESSAGE IDEAL LENGHT16-25 Words should be the Max 21-25 Words should be the MaxLength for your status updates Length for your status updates B2B11-25 Words should be the B2C 1-5 Words should be theMax Length for your status Max Length for your statusupdates updates
  3. 3. B2B B2CYOUR  MESSAGE  MAX  LENGHT   25   20   15   10   5   0   LINKEDIN   TWITTER   B2B   B2C  
  4. 4. DON’ T ASK THEM A QUESTIONAsking questions will result in Asking questions will result in25% less clicks 45% less clicks B2BAsking questions will result in B2C Asking questions will result in39% less clicks 52% less clicks
  5. 5. B2B B2CNO  QUESTIONS  AT  ALL   0   LINKEDIN   TWITTER   -­‐10   -­‐20   -­‐30   -­‐40   -­‐50   -­‐60   B2B   B2C  
  6. 6. # COULD BE HEAVEN OR HELLUsing a # will produce Using a # will produce56% more clicks 20% less clicks B2BUsing a # will produce B2C Using a # will produce193% more clicks 82% less clicks
  7. 7. B2B B2C#  COULD  GIVE  YOU  DIFFERENT  RESULTS  DEPENDING  ON  AUDIENCE   200   150   100   50   0   LINKEDIN   TWITTER   -­‐50   -­‐100   B2B   B2C  
  8. 8. NUMBERS SEEMS QUITE A GOOD IDEAUsing a number won’ t change Using a number won’ t changeyour click trough your click trough B2BUsing a number will increase by B2C Using a number will increase50% your click trough by 3,5% your click trough
  9. 9. B2B B2CNUMBERS  ARE  NEUTRAL  FOR  LINKEDIN  BUT  THEY  COUNT  ON  TWITTER   50   45   40   35   30   25   20   15   10   5   0   LINKEDIN   TWITTER   B2B   B2C  
  10. 10. TIMING IS ALWAYS THE MAIN DRIVERTry sharing from 9 to 11 AM Try Sharing fom 12 to 1 PM AM PMTry sharing from 10 to 11 AM Try sharing from 12 to 2 PM
  11. 11. TIMING IS ALWAYS THE MAIN DRIVERTry sharing from 9 to 11 AM Try Sharing From 12 to 1 PM AM PMTry sharing from 10 to 11 AM Try sharing from 12 to 2 PM
  12. 12. THANK YOU BE TRUE AND KEEP ON SOCIALIZINGMARIO CORALLOSOCIAL MEDIA MANAGER SOURCES:HEAD OF SOCIAL MEDIA BUSINESS UNIT DMC S.R.L. HTTP://WWW.COMPENDIUM.COM/GRUPPO FULLSIX - WWW.FULLSIX.IT TWITTER ILLUSTRATION BY EDWARDS MCGOWANHTTP://WWW.FACEBOOK.COM/FULLSIX.IT HTTP://WWW.EDWARDMCGOWAN.COM/THIS CONTENT IS INTENDED FOR EDUCATIONAL POURPOSE ONLY

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