Pros and Cons• Social media campaigns are really inexpensive if compared to tradinional media campaign• Interaction level is very high as on social media you can suggest direct call to action bringing to an immediate conversion• Social media are highly measurable as KPI’s are strongly deﬁned. A facebook campaign has insights on its wing t give you immediate roi
Trends• Social media are rapidly improving their impact effectiveness.• Youtube is the 6th most viewed channel in Italy• Facebook has the largest number of people, 845 Million Worldwide and 21 Million in Italy• Youtube has 484 million user worldwide and 18 million in Italy• Twitter is rapidly increasing with 200 million Tweets per day
CPM• CPM is the Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand), is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of showing the ad to one thousand viewers. It is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium.• Social Media CPM is incredibly competitive and is the doorway to catch million of users with an affordable budget if compared to traditional media
Social Inﬂuence• Social media is the most trusted driver in people’ s mind.• It’ s inﬂuence is double if compared to standard tv and radio commercial.• Users trust their friends and trust at most of all what their friends experience on social media.• The new conversion funnel is focused on friend’ s opinions and this opinion are delivered on social channels.
Key evidences for Peole• Information’ s complexity is rising everyday and people’ s way of choosing whether to buy a product or to follow a company are strongly inﬂuenced by this rapidity.• People want to compare immediately a product price, whether the product is deliver by their door in 24 or 72 ours.• Traditional media are relegated in a brand awarness building position because people are passive towards them and cannot immediately ACT - CONVERSE- CONVERT.
Key evidences for Brands• A company media investment, in the post 2008 scenario, are strongly ROI oriented.• Social Media are measurable and predictable, a company which invests 1.000 can exactly know how much will they earn in terms of earned- owned media and most of all in terms of conversion and sales• Investing in traditional media is higly expensive and has a no longer a strong impact on prosumers.• Prosumers want to be involved in the process and decision of buying a product and on social media they are able to do it everyday.
Mario CoralloSocial Media ManagerHead of Social Media Business Unit DMC S.r.l.Gruppo FullSIX - www.fullsix.ithttp://www.facebook.com/FullSIX.it Study based on Kuhcoon Infographic http://www.kuhcoon.com/