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Website Redesign: Communications Culture Change


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Website Redesign: Communications Culture Change

  1. 1. DISTRICT WEBSITE REDESIGN PROJECT Changing our Digital Culture
  2. 2. Redesign Rationale <ul><li>District Digital Culture is Changing </li></ul><ul><li>Communication has changed </li></ul><ul><li>Methods of obtaining information have evolved </li></ul><ul><li>The needs of our district stakeholders have changed </li></ul><ul><li>Web-based technologies are accessible </li></ul><ul><li>An “Extreme Makeover” website edition is past due </li></ul>
  3. 3. Redesign Goal <ul><li>To evaluate our existing district webpage and develop a plan for redesigning with a focus on ease of use, information sharing, social networking, organization and efficiency, so all stakeholders will benefit from this digital resource. </li></ul><ul><li>Reaching out, not in…. </li></ul>
  4. 4. Reaching out, Not in…
  5. 5. Redesign Process
  6. 6. Current Website Organizational Protocol
  7. 7. Redefined Website Guidelines <ul><li>Digital Handbook/Staff Training </li></ul><ul><ul><ul><li>Number of users </li></ul></ul></ul><ul><ul><ul><li>Content </li></ul></ul></ul><ul><ul><ul><li>Aesthetics: style, font, size, headings </li></ul></ul></ul><ul><ul><ul><li>Template consistency </li></ul></ul></ul><ul><ul><ul><li>File management </li></ul></ul></ul><ul><ul><ul><li>Multimedia </li></ul></ul></ul><ul><ul><ul><li>ListServ protocol </li></ul></ul></ul><ul><ul><ul><li>E-Friday Folders </li></ul></ul></ul><ul><ul><ul><li>Incorporation of social media </li></ul></ul></ul>
  8. 8. Anticipated “Social Media” Features http:// /
  9. 9. Current Common Practices: “Endless Scrolling”
  10. 10. Current Common Practices: “Outdated Content”
  11. 11. Current Common Practices: “Obsessive Listing”
  12. 12. Current Common Practices: “Formatting Faux Pas”
  13. 13. In Summation… <ul><li>Redesign Motto: </li></ul><ul><li>“… Finding the Future, Fixing our Website Past, & Fostering Collaboration…” </li></ul>
  14. 14. Questions or Comment?